Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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We’ve all heard the saying that we buy things from people that we “know, like and trust”, and I agree with that. I’d much rather purchase something from someone that I know, who I find likable, and who I trust.
In recently reading the book “How Clients Buy“, the authors worded it slightly differently every time they said it, by saying “know, respect, trust” instead. It was clearly an intentional choice of words, so it got me thinking about why they chose to make the switch.
The words “like” and “respect” certainly overlap a lot, but there are some key differences. I think the big difference is in how you prefer to interact with someone. You can like someone for being fun and enjoyable to be with, whereas you respect someone for their capabilities, integrity, or accomplishments.
As I was trying to think about specific people in my life related to this, pretty much all of them fit both words; I like them and enjoy spending time with them, and I also respect what they do and how they think.
I had to go outside of my immediate circle to think of folks that only fit one criteria, but I see it like this:
There are politicians that I respect what they do, but I don’t really like them.
There are people I know that I really like because they’re goofy and funny, but I don’t really respect them.
It’s a fine line, for sure. I certainly will work to gain the “know, like and trust” from those around me, but swapping out “like” for “respect” makes it just a little closer to what it’s really all about.
We’ve all heard the saying that we buy things from people that we “know, like and trust”, and I agree with that. I’d much rather purchase something from someone that I know, who I find likable, and who I trust.
In recently reading the book “How Clients Buy“, the authors worded it slightly differently every time they said it, by saying “know, respect, trust” instead. It was clearly an intentional choice of words, so it got me thinking about why they chose to make the switch.
The words “like” and “respect” certainly overlap a lot, but there are some key differences. I think the big difference is in how you prefer to interact with someone. You can like someone for being fun and enjoyable to be with, whereas you respect someone for their capabilities, integrity, or accomplishments.
As I was trying to think about specific people in my life related to this, pretty much all of them fit both words; I like them and enjoy spending time with them, and I also respect what they do and how they think.
I had to go outside of my immediate circle to think of folks that only fit one criteria, but I see it like this:
There are politicians that I respect what they do, but I don’t really like them.
There are people I know that I really like because they’re goofy and funny, but I don’t really respect them.
It’s a fine line, for sure. I certainly will work to gain the “know, like and trust” from those around me, but swapping out “like” for “respect” makes it just a little closer to what it’s really all about.
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