Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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It’s easy to think that the world is falling apart, and while there are certainly many things we need to improve, things are really going pretty well. Crime is down, medical care is always improving, and even things like sex trafficking are far less pervasive than we’re led to believe.
The problem is our standards. Crime shouldn’t exist, medical care should be better, and sex trafficking is horrific at any scale. It just feels like things should be better than they are, even if they’re better now than they’ve ever been.
In his book “Enlightenment Now“, author Steven Pinker puts it like this:
“When I grew up, bullying was considered a natural part of boyhood. It would have strained belief to think that someday the president of the United States would deliver a speech about its evils, as Barack Obama did in 2011. As we care about more of humanity, we’re apt to mistake the harms around us for signs of how low the world has sunk rather than how high our standards have risen.”
There are a lot of things in this world that need to be fixed, because our standards continue to rise. This is a healthy cycle of standards chasing improvements, and it’s one that should always keep pressing onward.
It’s easy to think that the world is falling apart, and while there are certainly many things we need to improve, things are really going pretty well. Crime is down, medical care is always improving, and even things like sex trafficking are far less pervasive than we’re led to believe.
The problem is our standards. Crime shouldn’t exist, medical care should be better, and sex trafficking is horrific at any scale. It just feels like things should be better than they are, even if they’re better now than they’ve ever been.
In his book “Enlightenment Now“, author Steven Pinker puts it like this:
“When I grew up, bullying was considered a natural part of boyhood. It would have strained belief to think that someday the president of the United States would deliver a speech about its evils, as Barack Obama did in 2011. As we care about more of humanity, we’re apt to mistake the harms around us for signs of how low the world has sunk rather than how high our standards have risen.”
There are a lot of things in this world that need to be fixed, because our standards continue to rise. This is a healthy cycle of standards chasing improvements, and it’s one that should always keep pressing onward.
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