Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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Power poses actually generate power
I tend to view the world through a very pragmatic lens, seeing things practically rather than theoretically. That’s why this section from Michael Port’s “Steal the Show” struck me so oddly. From the book:
You know how body language affects how others see you, but it may also change how you see yourself. Harvard University social psychologist Amy Cuddy has done extensive research on how “power posing,” standing in a posture of confidence even when you don’t feel confident, can raise testosterone levels while reducing cortisol levels in your brain. In fact, Cuddy’s research paper, “Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance,” published in 2010 by the Association for Psychological Science, showed that various power poses increased testosterone levels by 20 percent and decreased cortisol levels by 25 percent.
When you don’t feel confident, posing in a way to fake that confidence actually increases your testosterone and lowers your cortisol levels — you can trick your body into actually being more confident.
It reminds me of a study from Harvard about placebos. We all know that placebos can work (which is already kind of odd), but studies show that placebos can work even if you know you’re taking a placebo. From the article:
Power poses actually generate power
I tend to view the world through a very pragmatic lens, seeing things practically rather than theoretically. That’s why this section from Michael Port’s “Steal the Show” struck me so oddly. From the book:
You know how body language affects how others see you, but it may also change how you see yourself. Harvard University social psychologist Amy Cuddy has done extensive research on how “power posing,” standing in a posture of confidence even when you don’t feel confident, can raise testosterone levels while reducing cortisol levels in your brain. In fact, Cuddy’s research paper, “Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance,” published in 2010 by the Association for Psychological Science, showed that various power poses increased testosterone levels by 20 percent and decreased cortisol levels by 25 percent.
When you don’t feel confident, posing in a way to fake that confidence actually increases your testosterone and lowers your cortisol levels — you can trick your body into actually being more confident.
It reminds me of a study from Harvard about placebos. We all know that placebos can work (which is already kind of odd), but studies show that placebos can work even if you know you’re taking a placebo. From the article:
Our bodies can be strange and wonderful. My logical brain would say that of course known placebos can’t work, and faking a “power pose” isn’t really going to help — and I’d be wrong about both of them.
I’m not sure if I’ll be power posing any time soon, but if you see me do it, know that it’s because I’m already quite nervous on the inside and I’m literally working to fake myself out.
Our bodies can be strange and wonderful. My logical brain would say that of course known placebos can’t work, and faking a “power pose” isn’t really going to help — and I’d be wrong about both of them.
I’m not sure if I’ll be power posing any time soon, but if you see me do it, know that it’s because I’m already quite nervous on the inside and I’m literally working to fake myself out.
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