Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Share Dialog
Share Dialog
When deciding what content to dig into (books, podcasts, etc), I’m often faced with an interesting decision: do I want to explore something new, or revisit an old favorite?
Over the last year, I’ve been doing a lot of revisiting in place of new content. I’m still reading a few new books every month, but I’m also working on revisiting old content to help better understand it and solidify it in my brain. My new “Stacking Knowledge” podcast is a great example of that.
I thought more about this today while listening to a new(?) episode of Seth Godin’s “Akimbo” podcast. I wasn’t sure about the word “new” in that sentence, because while it was a fresh podcast in his feed, it began with “this is a special archived episode of Akimbo”, as many of his often do. It’s a rerun.
My initial thought was disappointment. I love Seth’s insights on various topics, and was sad to not have a new one to enjoy. However, this particular episode was a few years old and I had forgotten pretty much everything about it. To me, it was new! While parts of it were familiar, I still picked up quite a bit of info from it even though I had heard it before.
Generally speaking, if I’m consuming content I prefer for it to be new, but I’m slowly changing on that. My strategy for the past few years has been to consume quite a lot of new content, but also to find creative ways to revisit old content (like that podcast, or a book club, or some other event that will force me to dive back in).
It’s a tough balance, but there’s not a wrong answer. If I’m spending time digging into quality content, both the fresh content and the reruns are helping me to become a better person, so the exact mix of the two isn’t important.
Where do you stand on this? Do you intentionally try to focus on new content, or do you frequently revisit your old favorites?
When deciding what content to dig into (books, podcasts, etc), I’m often faced with an interesting decision: do I want to explore something new, or revisit an old favorite?
Over the last year, I’ve been doing a lot of revisiting in place of new content. I’m still reading a few new books every month, but I’m also working on revisiting old content to help better understand it and solidify it in my brain. My new “Stacking Knowledge” podcast is a great example of that.
I thought more about this today while listening to a new(?) episode of Seth Godin’s “Akimbo” podcast. I wasn’t sure about the word “new” in that sentence, because while it was a fresh podcast in his feed, it began with “this is a special archived episode of Akimbo”, as many of his often do. It’s a rerun.
My initial thought was disappointment. I love Seth’s insights on various topics, and was sad to not have a new one to enjoy. However, this particular episode was a few years old and I had forgotten pretty much everything about it. To me, it was new! While parts of it were familiar, I still picked up quite a bit of info from it even though I had heard it before.
Generally speaking, if I’m consuming content I prefer for it to be new, but I’m slowly changing on that. My strategy for the past few years has been to consume quite a lot of new content, but also to find creative ways to revisit old content (like that podcast, or a book club, or some other event that will force me to dive back in).
It’s a tough balance, but there’s not a wrong answer. If I’m spending time digging into quality content, both the fresh content and the reruns are helping me to become a better person, so the exact mix of the two isn’t important.
Where do you stand on this? Do you intentionally try to focus on new content, or do you frequently revisit your old favorites?
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