Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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Sifting through the chaff and grain
There are certain people in your life that are indispensable. They can be indispensable in various ways, but I loved this description from Dinah Maria Craik (from her book “A Life for a Life“, as shared in Kevin Paul Scott’s “Inspired Every Day“). Dinah said:
“Oh the comfort of feeling safe with a person, having neither to weigh thoughts nor measure words, but pouring them all right out, just as they are—chaff and grain together—certain that a faithful hand will take and sift them, keep what is worth keeping, and with a breath of kindness, blow the rest away.”
It’s such a beautiful depiction of a friend. Someone you can share literally anything with, and they’ll patiently keep the good stuff and “with a breath of kindness, blow the rest away”.
Do you have that kind of friend in your life? More importantly, are you that kind of friend for someone else?
Sifting through the chaff and grain
There are certain people in your life that are indispensable. They can be indispensable in various ways, but I loved this description from Dinah Maria Craik (from her book “A Life for a Life“, as shared in Kevin Paul Scott’s “Inspired Every Day“). Dinah said:
“Oh the comfort of feeling safe with a person, having neither to weigh thoughts nor measure words, but pouring them all right out, just as they are—chaff and grain together—certain that a faithful hand will take and sift them, keep what is worth keeping, and with a breath of kindness, blow the rest away.”
It’s such a beautiful depiction of a friend. Someone you can share literally anything with, and they’ll patiently keep the good stuff and “with a breath of kindness, blow the rest away”.
Do you have that kind of friend in your life? More importantly, are you that kind of friend for someone else?
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