Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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A trait of mine that I continue to work on is to let conversations breathe. I tend to jump in quickly to keep things moving along, to the extent of sometimes trying to finish someone else’s sentence. It’s not good, but it’s getting better.
Better still, though, is allowing some silence to exist in a conversation. Particularly when it’s a tough subject, silence can be a great way to punctuate a question. In a recent episode of “The Long and the Short Of It” podcast, host Peter Shepherd simply said the title of this post: “The silence is the question“.
This can work very well for tricky conversations, as it doesn’t let the other person off the hook as easily. People often feel the need to fill the silence with words (like I often do), so being the one to hold back will encourage the other person to speak and it can often move things along at a better level.
Getting comfortable with silence is something I’ll keep working on, as it can itself be a very good question to leave out there.
A trait of mine that I continue to work on is to let conversations breathe. I tend to jump in quickly to keep things moving along, to the extent of sometimes trying to finish someone else’s sentence. It’s not good, but it’s getting better.
Better still, though, is allowing some silence to exist in a conversation. Particularly when it’s a tough subject, silence can be a great way to punctuate a question. In a recent episode of “The Long and the Short Of It” podcast, host Peter Shepherd simply said the title of this post: “The silence is the question“.
This can work very well for tricky conversations, as it doesn’t let the other person off the hook as easily. People often feel the need to fill the silence with words (like I often do), so being the one to hold back will encourage the other person to speak and it can often move things along at a better level.
Getting comfortable with silence is something I’ll keep working on, as it can itself be a very good question to leave out there.
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