Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
I was recently listening to a great podcast about the life of Alexander Hamilton on “How To Take Over the World”. I encourage you to listen the full show yourself, but one piece that stuck out to me was a section about the three ways that Hamilton learned.
From the show:
If you can learn in all three of those ways, so that is book learning, experience, and from other people, they have this kind of synergistic effect, where if you’re just doing one of them you just aren’t gonna learn as fast.
When you can do all three together, I’m learning books, like I’m learning the textbook way to do it, I’m actually getting my hands dirty and getting experience, and I’m learning from people who have done it before. When you combine all three of those, that is the way to supercharge your learning and learn to do anything really fast.
Hamilton was widely regarded as being very intelligent and he worked hard to learn from all three angles:
Book learning
Life experience
Learning from others
It’s the first and third that have always stood out to me. While it’s fantastic to be able to learn from your experience, if you can learn from others (either via books or directly) and save the pain of having to experience it yourself, that’s even better.
If you have a chance, I highly recommend listening to the full episode.
I was recently listening to a great podcast about the life of Alexander Hamilton on “How To Take Over the World”. I encourage you to listen the full show yourself, but one piece that stuck out to me was a section about the three ways that Hamilton learned.
From the show:
If you can learn in all three of those ways, so that is book learning, experience, and from other people, they have this kind of synergistic effect, where if you’re just doing one of them you just aren’t gonna learn as fast.
When you can do all three together, I’m learning books, like I’m learning the textbook way to do it, I’m actually getting my hands dirty and getting experience, and I’m learning from people who have done it before. When you combine all three of those, that is the way to supercharge your learning and learn to do anything really fast.
Hamilton was widely regarded as being very intelligent and he worked hard to learn from all three angles:
Book learning
Life experience
Learning from others
It’s the first and third that have always stood out to me. While it’s fantastic to be able to learn from your experience, if you can learn from others (either via books or directly) and save the pain of having to experience it yourself, that’s even better.
If you have a chance, I highly recommend listening to the full episode.
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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