Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Treat customer data with respect
One of the biggest assets that many companies have is data on their customers. By collecting, storing, and using piles of data on their customers, they can often turn that into additional profit.
In fact, at this point, it’s almost easier to collect too much data and so those companies that work hard to limit it deserve some respect. In her book “Data Reimagined“, author Jodi Daniels simply said this:
“Happily, the very fact of its difficulty makes treating customers’ data with respect a powerful demonstration of your company’s commitment to them.“
There are a lot of things that companies can do to help their customers, often in ways that reduce their revenue. For example, we don’t host websites for our clients. We’d love to, as it’s be another small revenue stream, but it’s not in their best interest for us to do that.
As with Jodi’s example above, it makes things a little more difficult for us to not host their site directly, but that also helps to showcase our commitment to their success. Data is the same way; you can choose to vacuum up every bit of data you can, but taking time to treat data respectfully is better in the long run and I greatly appreciate companies that take the effort to treat my data with care.
Treat customer data with respect
One of the biggest assets that many companies have is data on their customers. By collecting, storing, and using piles of data on their customers, they can often turn that into additional profit.
In fact, at this point, it’s almost easier to collect too much data and so those companies that work hard to limit it deserve some respect. In her book “Data Reimagined“, author Jodi Daniels simply said this:
“Happily, the very fact of its difficulty makes treating customers’ data with respect a powerful demonstration of your company’s commitment to them.“
There are a lot of things that companies can do to help their customers, often in ways that reduce their revenue. For example, we don’t host websites for our clients. We’d love to, as it’s be another small revenue stream, but it’s not in their best interest for us to do that.
As with Jodi’s example above, it makes things a little more difficult for us to not host their site directly, but that also helps to showcase our commitment to their success. Data is the same way; you can choose to vacuum up every bit of data you can, but taking time to treat data respectfully is better in the long run and I greatly appreciate companies that take the effort to treat my data with care.
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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