Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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Understanding doesn’t mean agreement
Understanding can be a powerful thing. Whether it means understanding people on the other side of the political aisle or just sonder in general, more understanding leads to better outcomes for everyone.
In the book “Crucial Conversations“, the authors offer a similar take, saying:
“To keep ourselves from feeling like sellouts while exploring others’ paths—no matter how different or wrong they seem—remember we’re trying to understand their point of view, not necessarily agree with it or support it. Understanding doesn’t equate with agreement. Sensitivity doesn’t equate to acquiescence. By taking steps to understand another person’s Path to Action, we aren’t promising that we’ll accept their point of view. We are promising to listen.”
I work hard to understand the ideas of others, and I try to leave myself open to agreeing with them, but understanding and agreement are two different things.
If you don’t agree with someone, that’s fine. If you choose to fail to at least understand them, that’s foolish.
Understanding doesn’t mean agreement
Understanding can be a powerful thing. Whether it means understanding people on the other side of the political aisle or just sonder in general, more understanding leads to better outcomes for everyone.
In the book “Crucial Conversations“, the authors offer a similar take, saying:
“To keep ourselves from feeling like sellouts while exploring others’ paths—no matter how different or wrong they seem—remember we’re trying to understand their point of view, not necessarily agree with it or support it. Understanding doesn’t equate with agreement. Sensitivity doesn’t equate to acquiescence. By taking steps to understand another person’s Path to Action, we aren’t promising that we’ll accept their point of view. We are promising to listen.”
I work hard to understand the ideas of others, and I try to leave myself open to agreeing with them, but understanding and agreement are two different things.
If you don’t agree with someone, that’s fine. If you choose to fail to at least understand them, that’s foolish.
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