Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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I was at a recent event where Rich Beaudrie posed an interesting question: what will AI collide with?
There are many examples of collisions from the past. At one point 15 years ago, we had cell phones with large screens + 3G networks + compact GPS chips and Google Maps was born.
Or you can look at things like early social networks, which combined the fact that everyone had a computer at school + the internet really taking off.
Rich talked a good bit about what AI might collide with, and he sees a big intersection between AI and AR/VR technology. His role involves digital learning, and to be able to learn by conversing with an AI that is tuned to you in a VR world would be miles ahead of watching a generic video and answering questions. I think he's quite right about a future there.
On a lighter side, I see AI coming to more video games. I have the new "College Football 25", and it's fantastic, but the announcers are still just dreadful. At this point, it seems that it would be fairly easy to train an AI on the voice of someone like Kirk Herbstreit and have it generate the in-game announcing on the fly. They're still doing the process of "record 1,000 phrases and we'll stitch them together", and it shows. Given what GPT-4o can do with voice inflections, I could see AI working quite well for something like this.
If nothing else, Rich's presentation has me pondering what else AI will "collide" with in the near future. So far we're seeing it stuffed into products in rather predictable ways, but some big collisions are certainly coming.
What are some AI collisions that you think we might see in the next few years?
I was at a recent event where Rich Beaudrie posed an interesting question: what will AI collide with?
There are many examples of collisions from the past. At one point 15 years ago, we had cell phones with large screens + 3G networks + compact GPS chips and Google Maps was born.
Or you can look at things like early social networks, which combined the fact that everyone had a computer at school + the internet really taking off.
Rich talked a good bit about what AI might collide with, and he sees a big intersection between AI and AR/VR technology. His role involves digital learning, and to be able to learn by conversing with an AI that is tuned to you in a VR world would be miles ahead of watching a generic video and answering questions. I think he's quite right about a future there.
On a lighter side, I see AI coming to more video games. I have the new "College Football 25", and it's fantastic, but the announcers are still just dreadful. At this point, it seems that it would be fairly easy to train an AI on the voice of someone like Kirk Herbstreit and have it generate the in-game announcing on the fly. They're still doing the process of "record 1,000 phrases and we'll stitch them together", and it shows. Given what GPT-4o can do with voice inflections, I could see AI working quite well for something like this.
If nothing else, Rich's presentation has me pondering what else AI will "collide" with in the near future. So far we're seeing it stuffed into products in rather predictable ways, but some big collisions are certainly coming.
What are some AI collisions that you think we might see in the next few years?
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