Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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One of the best things I’ve done over the past few years (though it’s still a work in progress) is to be more quiet during meetings. If I want to open my mouth, I always try to have the thought of “why am I talking?” before I start.
A while back, Pete and Jen talked about this in an episode of their podcast with this statement as the acronym W.A.I.T. (“Why Am I Talking?”). It was a great episode and I encourage you to give it a listen.
More recently, this came to mind while reading Charles Duhigg’s book “Supercommunicators“, where he said:
“The most effective communicators pause before they speak and ask themselves: Why am I opening my mouth? Unless we know what kind of discussion we’re hoping for—and what type of discussion our companions want—we’re at a disadvantage.”
Being careful with your words is an excellent thing, but it also gives space for others to share their thoughts instead. The trap that I can fall into, though, is to be too focused on whether I should speak up or not and then I’m not as focused as I should be on the person who is currently speaking.
It’s a fine line, and it’s one that I’m continuing to dance upon, but hopefully I’ll continue to get a little better every day.
One of the best things I’ve done over the past few years (though it’s still a work in progress) is to be more quiet during meetings. If I want to open my mouth, I always try to have the thought of “why am I talking?” before I start.
A while back, Pete and Jen talked about this in an episode of their podcast with this statement as the acronym W.A.I.T. (“Why Am I Talking?”). It was a great episode and I encourage you to give it a listen.
More recently, this came to mind while reading Charles Duhigg’s book “Supercommunicators“, where he said:
“The most effective communicators pause before they speak and ask themselves: Why am I opening my mouth? Unless we know what kind of discussion we’re hoping for—and what type of discussion our companions want—we’re at a disadvantage.”
Being careful with your words is an excellent thing, but it also gives space for others to share their thoughts instead. The trap that I can fall into, though, is to be too focused on whether I should speak up or not and then I’m not as focused as I should be on the person who is currently speaking.
It’s a fine line, and it’s one that I’m continuing to dance upon, but hopefully I’ll continue to get a little better every day.
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