Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
Creating “zero click” content
Creating “zero click” content As I mentioned a few weeks ago, a growing problem with Google is the number of “zero click” searches on there — searches that don’t lead to another click, because Google answered the question for you. It’s generally a good thing for users, but it’s a bad thing for companies wanting to get more website traffic. In the case of Google, there’s not much you can do. In other cases, though, it might be best to just lean into this trend. Most social media sites quietly ...
Grateful in the macro and the micro
Grateful in the macro and the micro When you ask someone what they’re grateful for, you often get the same kinds of things – health, family, friends, etc. Those are all wonderful things, and we should all be grateful for them, but being grateful for smaller things can sometimes have a bigger impact. In a recent episode of “My First Million”, the hosts (Sam Parr and Shaan Puri) interviewed Gary Vaynerchuk and it was a fascinating conversation. I encourage you to listen/watch the entire thing w...
Shortform for long books
Shortform for long books I’ve been using Blinkist for some book summaries for a few years now, and it’s great! However, I’m noticing a growing problem in the gap between long books and Blinkist, in that the “Blinks” just aren’t long enough to really share the heart of the book. Blinkist and most related platforms are proud of the fact that they give you “15 minute summaries”. Those are a fantastic way to get an overview of a book, but then they leave a bit gap between that 15 minute summary a...
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I recently read the excellent book “Banana Ball“, the story of the Savannah Bananas baseball team. I was well-aware of the team, but have yet to attend a game and the book was fantastic.
One part of the book talked about the Negro baseball league and how it was always underappreciated. It’s been more appreciated in recent years, as MLB classified the seven “major Negro leagues” as additional major leagues in 2020, and then integrated the Negro league statistics into its records in 2024
Why did it take so long? From the book:
We stood at silent attention as Bob, a gifted speaker, explained to us that American historians in the past never viewed the Negro leagues as truly professional. “If you don’t control the pen,” he said, “you don’t control the story,” meaning so much of the Negro leagues story went unnoticed.
The history of that league is fascinating, as it was created to go alongside Major League Baseball as a place for Black players to play but was largely invisible because they “didn’t control the pen”.
The great thing about our current era is that no one controls the pen. There are certainly big personalities and news organizations that can push their agendas, but no one is left out of the conversation. We are the media.
Things may change in future years, which is why it’s so important that we continue to work to own our content. Wherever you’re reading this, I have 100% control of what I want to say. While I certainly don’t have a large following by most measures, I still control the pen. You should too.
I recently read the excellent book “Banana Ball“, the story of the Savannah Bananas baseball team. I was well-aware of the team, but have yet to attend a game and the book was fantastic.
One part of the book talked about the Negro baseball league and how it was always underappreciated. It’s been more appreciated in recent years, as MLB classified the seven “major Negro leagues” as additional major leagues in 2020, and then integrated the Negro league statistics into its records in 2024
Why did it take so long? From the book:
We stood at silent attention as Bob, a gifted speaker, explained to us that American historians in the past never viewed the Negro leagues as truly professional. “If you don’t control the pen,” he said, “you don’t control the story,” meaning so much of the Negro leagues story went unnoticed.
The history of that league is fascinating, as it was created to go alongside Major League Baseball as a place for Black players to play but was largely invisible because they “didn’t control the pen”.
The great thing about our current era is that no one controls the pen. There are certainly big personalities and news organizations that can push their agendas, but no one is left out of the conversation. We are the media.
Things may change in future years, which is why it’s so important that we continue to work to own our content. Wherever you’re reading this, I have 100% control of what I want to say. While I certainly don’t have a large following by most measures, I still control the pen. You should too.
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