There is a cognitive cheapskate in the brain of the person who creates the cognitive gravitational field, so when it comes to analyzing and processing problems, the simple way (think fast) is definitely not the more complicated way (think slow). It is under the action of such cognitive mechanism that when we analyze a problem, we will think: have I ever encountered a similar problem before, and how did we deal with it? Has anyone I know ever had a similar problem and how did they deal with it? Is there any material I can refer to on how to deal with this problem? These are all good questions that can help us analyze and solve problems correctly and efficiently, but only if we need to call System 2 to check whether our own or others' experience is correct, which many people don't do.

Our own experiences, or the experiences or opinions of others, are like celestial bodies in space. As long as they exist, they exert a gravitational pull on the objects around them. What we have to do is figure out how to create such celestial bodies in the user's mind space. In the presence of these objects, the user is bound to be attracted to the cognitive gravitational field generated by these objects if he does not invoke System 2 to fight against them. We often hear about the halo effect as an effect of cognitive gravitational fields. When you approve of someone for something, you often amplify their strengths and think they're good in other ways, too. Now, we often see the flow of stars to product endorsement, with goods, in fact, the use of the halo effect. When we see a celebrity we approve of holding up a product on TV, in a movie, or on a poster, it's natural to think it's good and go buy it.

There is a cognitive cheapskate in the brain of the person who creates the cognitive gravitational field, so when it comes to analyzing and processing problems, the simple way (think fast) is definitely not the more complicated way (think slow). It is under the action of such cognitive mechanism that when we analyze a problem, we will think: have I ever encountered a similar problem before, and how did we deal with it? Has anyone I know ever had a similar problem and how did they deal with it? Is there any material I can refer to on how to deal with this problem? These are all good questions that can help us analyze and solve problems correctly and efficiently, but only if we need to call System 2 to check whether our own or others' experience is correct, which many people don't do.

Our own experiences, or the experiences or opinions of others, are like celestial bodies in space. As long as they exist, they exert a gravitational pull on the objects around them. What we have to do is figure out how to create such celestial bodies in the user's mind space. In the presence of these objects, the user is bound to be attracted to the cognitive gravitational field generated by these objects if he does not invoke System 2 to fight against them. We often hear about the halo effect as an effect of cognitive gravitational fields. When you approve of someone for something, you often amplify their strengths and think they're good in other ways, too. Now, we often see the flow of stars to product endorsement, with goods, in fact, the use of the halo effect. When we see a celebrity we approve of holding up a product on TV, in a movie, or on a poster, it's natural to think it's good and go buy it.