Data is the accompanying digital trace retained in the whole process of new media communication, and it is also the digital basis to measure the effect of new media communication. Data is ubiquitous in the production and dissemination of new media content, forming the unique "data culture" of new media. The core feature of new media operation is datalization, that is, "starting with data and ending with data". The essence of new media communication is the transmission of digital bitstream. From the perspective of the formation of data, any behavior and link in the process of new media communication will inevitably produce data.

Data is the inescapable trace of new media communication activities. From the perspective of data application, the use of data runs through the whole process of new media communication: content planning and topic selection are based on the insight data of user needs; The distribution and push of content is based on the structural data of the target object, which is finally implemented into the user's reach data; Communication effect is not only the data presentation of the results of communication activities, but also the data starting point of the next optimization of communication activities. In terms of the demand for data, the operation of new media shows an unprecedented strong demand for data.

From the perspective of attention value evaluation and transaction at the back end of content production, it is also based on data traffic. Therefore, new media content producers subconsciously and almost instinctively use and rely on data in their communication activities. Without data transmission, it cannot be carried out, which has become the main feature of new media communication. At the same time, the precision and datalization of new media communication are both inside and outside each other and promote each other. Precision indicates the utility of data, and data enables precision to land. The logic of data lies in the fact that the use of data constantly penetrates into the whole process of new media communication, and the extensive use of data makes new media communication activities deeply dependent on data. This not only enables data to become a factor of content production, but also enables data to replace experience and talent as the primary productive force in terms of content. A data culture around the need and use of data is formed and constantly strengthened.

Data is the accompanying digital trace retained in the whole process of new media communication, and it is also the digital basis to measure the effect of new media communication. Data is ubiquitous in the production and dissemination of new media content, forming the unique "data culture" of new media. The core feature of new media operation is datalization, that is, "starting with data and ending with data". The essence of new media communication is the transmission of digital bitstream. From the perspective of the formation of data, any behavior and link in the process of new media communication will inevitably produce data.

Data is the inescapable trace of new media communication activities. From the perspective of data application, the use of data runs through the whole process of new media communication: content planning and topic selection are based on the insight data of user needs; The distribution and push of content is based on the structural data of the target object, which is finally implemented into the user's reach data; Communication effect is not only the data presentation of the results of communication activities, but also the data starting point of the next optimization of communication activities. In terms of the demand for data, the operation of new media shows an unprecedented strong demand for data.

From the perspective of attention value evaluation and transaction at the back end of content production, it is also based on data traffic. Therefore, new media content producers subconsciously and almost instinctively use and rely on data in their communication activities. Without data transmission, it cannot be carried out, which has become the main feature of new media communication. At the same time, the precision and datalization of new media communication are both inside and outside each other and promote each other. Precision indicates the utility of data, and data enables precision to land. The logic of data lies in the fact that the use of data constantly penetrates into the whole process of new media communication, and the extensive use of data makes new media communication activities deeply dependent on data. This not only enables data to become a factor of content production, but also enables data to replace experience and talent as the primary productive force in terms of content. A data culture around the need and use of data is formed and constantly strengthened.