The default option guidance is based on the principle of minimum brain energy consumption, and we are very susceptible to being given default information in the environment. Stanovich mentioned a multinational study of organ donation rates. The results of the study showed that 85.9 percent of people in Sweden agreed to donate their organs after death, but only 17.2 percent of people in Britain agreed. In the United States, the organ donation rate is only 28 percent, which is higher than the rate in Britain, but still much lower than Sweden. The study found that the difference in donation rates stems from different national policies on organ donation. In countries with high organ donation rates, such as Sweden, Belgium, France, Poland and Hungary, the default option for organ donation is "yes." So in these countries, the default option for people facing this problem is to agree to donate their organs. If they don't want to donate, they need to take some additional steps to opt out of organ donation. However, in countries with low organ donation rates such as the U.S., U.K., Germany, Denmark, and the Netherlands, the default option is "No." People who want to donate their organs after death will have to make additional explicit instructions. In various Internet products, we often see a lot of default options guidance. For example, when guiding users to recharge their members, the default options mostly stay in the high level members, generally not set in the low level members.

Even in the high grade or high cost options, there will be extra sweet put on the "best deal" reminder words, to guide users to choose relevant options. The page repeatedly reminds users to reconsider when they exit a membership for some products, return a deposit or leave the checkout process for a purchase. In the additional reminders that pop up, the usual default highlighted option is to ask the user not to refund the fee or to continue with the current transaction. Of course, not everyone will be guided by the default option, and as more and more products have added such default bootstrapers, users have slowly become immune to such bootstrapers. However, the addition of a few simple default bootstraps statistically increases the rate of conversion to pay and decreases the rate of conversion to refund.

The default option guidance is based on the principle of minimum brain energy consumption, and we are very susceptible to being given default information in the environment. Stanovich mentioned a multinational study of organ donation rates. The results of the study showed that 85.9 percent of people in Sweden agreed to donate their organs after death, but only 17.2 percent of people in Britain agreed. In the United States, the organ donation rate is only 28 percent, which is higher than the rate in Britain, but still much lower than Sweden. The study found that the difference in donation rates stems from different national policies on organ donation. In countries with high organ donation rates, such as Sweden, Belgium, France, Poland and Hungary, the default option for organ donation is "yes." So in these countries, the default option for people facing this problem is to agree to donate their organs. If they don't want to donate, they need to take some additional steps to opt out of organ donation. However, in countries with low organ donation rates such as the U.S., U.K., Germany, Denmark, and the Netherlands, the default option is "No." People who want to donate their organs after death will have to make additional explicit instructions. In various Internet products, we often see a lot of default options guidance. For example, when guiding users to recharge their members, the default options mostly stay in the high level members, generally not set in the low level members.

Even in the high grade or high cost options, there will be extra sweet put on the "best deal" reminder words, to guide users to choose relevant options. The page repeatedly reminds users to reconsider when they exit a membership for some products, return a deposit or leave the checkout process for a purchase. In the additional reminders that pop up, the usual default highlighted option is to ask the user not to refund the fee or to continue with the current transaction. Of course, not everyone will be guided by the default option, and as more and more products have added such default bootstrapers, users have slowly become immune to such bootstrapers. However, the addition of a few simple default bootstraps statistically increases the rate of conversion to pay and decreases the rate of conversion to refund.