Having worked in both Web2 and Web3 environments, I've gained valuable insights into how these worlds differ and where they intersect. Strategies and challenges in marketing continue to evolve as the digital ecosystem itself transforms.Understanding the DifferencesWeb2, companies like Facebook and Google control most of the internet. They own the information about their users. Marketing focuses on showing ads to specific people and tracking how users interact with the ads. Web3, things are di...

Having worked in both Web2 and Web3 environments, I've gained valuable insights into how these worlds differ and where they intersect. Strategies and challenges in marketing continue to evolve as the digital ecosystem itself transforms.Understanding the DifferencesWeb2, companies like Facebook and Google control most of the internet. They own the information about their users. Marketing focuses on showing ads to specific people and tracking how users interact with the ads. Web3, things are di...