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mjcMangosalad
mjcWorldbuilding: Making Media Matter
ForewordWhy I had to write this 🐣Just like a mother giving birth to a precious baby, my visions are fucking hurting me because they want to come out so bad. I know there’s something alive in me that I conceived with myself on one or many beautiful nights under the influence of that stuff. They’re kicking. Yes, they. I’m having triplets. Something I’ve learned about passion is this: if you don’t give it form, it will kill you. It needs to be envisioned, acknowledged, articulated, integrated, ...
mjcAbout Making Dreams Come True
2.4.2026 by mjc
<100 subscribers
mjcMangosalad
mjcWorldbuilding: Making Media Matter
ForewordWhy I had to write this 🐣Just like a mother giving birth to a precious baby, my visions are fucking hurting me because they want to come out so bad. I know there’s something alive in me that I conceived with myself on one or many beautiful nights under the influence of that stuff. They’re kicking. Yes, they. I’m having triplets. Something I’ve learned about passion is this: if you don’t give it form, it will kill you. It needs to be envisioned, acknowledged, articulated, integrated, ...
mjcAbout Making Dreams Come True
2.4.2026 by mjc
Subscribe to mjc
<100 subscribers
Share Dialog
Share Dialog
AR Tagging App: "ARTag / GeoGraffit / Layar / markar" A location-based AR app where users can leave digital graffiti, art, or messages in real-world locations for others to discover. Matheus Camilleri
Target Audience
Independent artists, street artists, digital creators Art enthusiasts and urban explorers.
Gen Z and Millennials interested in creative technology and NFT & Web3 adopters looking for digital collectibles.
Age: 16-35 Location: Urban environments, creative hubs, art districts, strange places. Psychographics: Enjoys self-expression and discovery. Values exclusivity and digital ownership. Tech-savvy and interested in AR experiences. Participates in street art, digital art, or creative social movements.
User Personas
Persona 1: "Mia the Street Artist"
Age: 24.
Background: Freelance muralist & digital artist.
Pain Points: Wants more exposure but lacks physical space to showcase work.
App Use Case: Tags her artwork in AR at famous street art locations for others to see & interact with.
Persona 2: “Jordan the Prankster”
Age: 16.
Background: High school student, skateboarder, meme-lover.
Pain Points: Bored of the same social media apps, wants a fun way to leave jokes for friends.
App Use Case: Tags funny AR graffiti at school and skate parks for his friends to find and react to.
AR Tagging App: "ARTag / GeoGraffit / Layar / markar" A location-based AR app where users can leave digital graffiti, art, or messages in real-world locations for others to discover. Matheus Camilleri
Target Audience
Independent artists, street artists, digital creators Art enthusiasts and urban explorers.
Gen Z and Millennials interested in creative technology and NFT & Web3 adopters looking for digital collectibles.
Age: 16-35 Location: Urban environments, creative hubs, art districts, strange places. Psychographics: Enjoys self-expression and discovery. Values exclusivity and digital ownership. Tech-savvy and interested in AR experiences. Participates in street art, digital art, or creative social movements.
User Personas
Persona 1: "Mia the Street Artist"
Age: 24.
Background: Freelance muralist & digital artist.
Pain Points: Wants more exposure but lacks physical space to showcase work.
App Use Case: Tags her artwork in AR at famous street art locations for others to see & interact with.
Persona 2: “Jordan the Prankster”
Age: 16.
Background: High school student, skateboarder, meme-lover.
Pain Points: Bored of the same social media apps, wants a fun way to leave jokes for friends.
App Use Case: Tags funny AR graffiti at school and skate parks for his friends to find and react to.
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