Marketing, as defined by HBR (Harvard Business Review), is a holistic approach that encompasses creating, communicating, and capturing value for an organization. This broad definition challenges the notion that marketing is merely a functional role; instead, it is an organizing principle that drives a company's strategic objectives. Which is why introducing friction into your company’s consumer facing approach fits squarely within the marketing remit. The modern business landscape has seen a ...

Marketing, as defined by HBR (Harvard Business Review), is a holistic approach that encompasses creating, communicating, and capturing value for an organization. This broad definition challenges the notion that marketing is merely a functional role; instead, it is an organizing principle that drives a company's strategic objectives. Which is why introducing friction into your company’s consumer facing approach fits squarely within the marketing remit. The modern business landscape has seen a ...