This week sucked.

The second I landed in Norway, I got sick and haven’t been able to work as much as I wanted.

Yes, the man flu is real! Haha.

On a serious note, being sick just sucks. I usually get sick 2-3 times a year, and every time, it reminds me how good life is when I’m healthy. It just slows everything down…

That said, I still managed to get some work done. Kept meetings to a minimum, but got through some tasks on my laptop.

The sales meeting I mentioned in my previous post went well—but I’m not moving forward with it just yet. Too much on my plate already.

So no big business updates this week. Or, I guess meeting one of my clients (old friend as well) in Oslo, in my old office was fun. We did some work together.

I wanted to share something important about building a business.

Since 2017, I’ve built several businesses, with majority being successful (reaching goals I set for them). And here’s something I’ve noticed:

Every single business that went well had a point where it felt like it wasn’t working.

Like, everything seemed to be falling apart. Nothing was clicking. But then—right after that moment—things turned around.

Being sick reminded me of this. Whenever I’m sick, I start thinking negatively about everything. But after, life is great!

And right now, coming back from an amazing time in Dubai, closing my first clients for this new business, making money… only to land in cold Norway, sick, and drowning in work—it’s easy to feel off.

But here’s the thing: this is the moment that matters.

This is where most people quit. And that’s actually a blessing. Because it leaves room for the winners - the people who push through and do the hard stuff.

Seth Godin wrote a book about this called The Dip. Haven’t read it, but I watched a video on it, and it perfectly described what I’ve been through many times.

So let this be your reminder:

When things feel boring, slow, or just plain hard—ignore those feelings and keep going. Iterate. Improve. As long as you’re working on something you deeply want, this is just part of the process.

PS: A DIP should not be years... then you are probably in the wrong vehicle or misaligned with your values.

That’s it for this one. Hoping to shake off this sickness in the next few days. Better days ahead.

Thanks for reading! Have a good one.

// Morten

This week sucked.

The second I landed in Norway, I got sick and haven’t been able to work as much as I wanted.

Yes, the man flu is real! Haha.

On a serious note, being sick just sucks. I usually get sick 2-3 times a year, and every time, it reminds me how good life is when I’m healthy. It just slows everything down…

That said, I still managed to get some work done. Kept meetings to a minimum, but got through some tasks on my laptop.

The sales meeting I mentioned in my previous post went well—but I’m not moving forward with it just yet. Too much on my plate already.

So no big business updates this week. Or, I guess meeting one of my clients (old friend as well) in Oslo, in my old office was fun. We did some work together.

I wanted to share something important about building a business.

Since 2017, I’ve built several businesses, with majority being successful (reaching goals I set for them). And here’s something I’ve noticed:

Every single business that went well had a point where it felt like it wasn’t working.

Like, everything seemed to be falling apart. Nothing was clicking. But then—right after that moment—things turned around.

Being sick reminded me of this. Whenever I’m sick, I start thinking negatively about everything. But after, life is great!

And right now, coming back from an amazing time in Dubai, closing my first clients for this new business, making money… only to land in cold Norway, sick, and drowning in work—it’s easy to feel off.

But here’s the thing: this is the moment that matters.

This is where most people quit. And that’s actually a blessing. Because it leaves room for the winners - the people who push through and do the hard stuff.

Seth Godin wrote a book about this called The Dip. Haven’t read it, but I watched a video on it, and it perfectly described what I’ve been through many times.

So let this be your reminder:

When things feel boring, slow, or just plain hard—ignore those feelings and keep going. Iterate. Improve. As long as you’re working on something you deeply want, this is just part of the process.

PS: A DIP should not be years... then you are probably in the wrong vehicle or misaligned with your values.

That’s it for this one. Hoping to shake off this sickness in the next few days. Better days ahead.

Thanks for reading! Have a good one.

// Morten