gm Team Kraken,

It’s Friday and we’ve had a brilliant week getting stuck into the brief of the year. Thank you again for inviting Mother into the ring. We can’t wait to show you what we can do. Since we last saw you, we’ve assembled the very best team for the job, so there’s a couple of a new faces to add to those you met last week. This team will lead the pitch and we hope far beyond. Rather than let you DYOR, below is bit about each of them. Here’s to Krakenites in the making.

Felix joined Mother in April 2022 after 11 years at Droga5, New York as their CCO. From Google to Facebook, Mailchimp, UnderArmour and much, much more, his experience of delivering word-class and transformational creative thinking for global brands is second to none.

Which coin would he be? MATIC. New kid on the blockchain. Big things planned.

From leading the charge on large international tech clients like Amazon Prime & PirateShip, to driving fast turnaround tech projects for brands like TikTok, (as well as a stint driving the most successful growth period in Mother’s history), it’s fair to say Katie’s had a wide-ranging 7 years at Mother. Her experience is why we’ve handpicked her to be your right-hand woman on this journey. She also looks after the general management of Mother London, including how we & our clients Make our Children Proud, together. She was on holiday last week but is well up to speed and can’t wait to meet you.

Which coin would she be? ETH. Whatever’s needed, she gets it done.

From Amazon, to Meta, TikTok, Uber Rides, Uber Eats, NetApp and more, Chris has unrivalled experience within Mother when it comes to connecting technology brands with mass audiences. He’s a widely awarded international strategy leader. As a Partner at Mother, he’s also a business partner to clients like KFC, where he’s just as involved in strategic conversations at a board level as he is in the development of truly global communications. 

Which coin would he be? BTC. The OG.

Neasa is our Head of Strategy and the strategic lead on our pitch team. One of our most senior and experienced strategic leaders, she brings a wealth of experience to the table. Like Chris, her effectiveness credentials are the real deal. She’s most recently led the strategy behind the 5-year transformation of KFC, one of the most celebrated effectiveness stories in the category. KFC even call it ‘The Mother Effect’.

Which coin would she be? ALGO. Intelligently designed. Can do what the rest do, only better.

Dickie is one of our most experienced Creative Directors and again brings a ton of experience to the table when it comes to driving mass awareness and uptake of growing tech-focused businesses – these include TikTok, Uber Eats, Uber Rides and Gousto. He’ll work in close partnership with Felix, driving the overall creative output and direction. You haven’t met him yet, but like Katie, he’s looking forward to it. We think you’ll have lots to talk about.

Which coin would he be? DOGE. Will make you smile.

WAGMGW (We All Gonna Make Great Work)

Love Mother x

gm Team Kraken,

It’s Friday and we’ve had a brilliant week getting stuck into the brief of the year. Thank you again for inviting Mother into the ring. We can’t wait to show you what we can do. Since we last saw you, we’ve assembled the very best team for the job, so there’s a couple of a new faces to add to those you met last week. This team will lead the pitch and we hope far beyond. Rather than let you DYOR, below is bit about each of them. Here’s to Krakenites in the making.

Felix joined Mother in April 2022 after 11 years at Droga5, New York as their CCO. From Google to Facebook, Mailchimp, UnderArmour and much, much more, his experience of delivering word-class and transformational creative thinking for global brands is second to none.

Which coin would he be? MATIC. New kid on the blockchain. Big things planned.

From leading the charge on large international tech clients like Amazon Prime & PirateShip, to driving fast turnaround tech projects for brands like TikTok, (as well as a stint driving the most successful growth period in Mother’s history), it’s fair to say Katie’s had a wide-ranging 7 years at Mother. Her experience is why we’ve handpicked her to be your right-hand woman on this journey. She also looks after the general management of Mother London, including how we & our clients Make our Children Proud, together. She was on holiday last week but is well up to speed and can’t wait to meet you.

Which coin would she be? ETH. Whatever’s needed, she gets it done.

From Amazon, to Meta, TikTok, Uber Rides, Uber Eats, NetApp and more, Chris has unrivalled experience within Mother when it comes to connecting technology brands with mass audiences. He’s a widely awarded international strategy leader. As a Partner at Mother, he’s also a business partner to clients like KFC, where he’s just as involved in strategic conversations at a board level as he is in the development of truly global communications. 

Which coin would he be? BTC. The OG.

Neasa is our Head of Strategy and the strategic lead on our pitch team. One of our most senior and experienced strategic leaders, she brings a wealth of experience to the table. Like Chris, her effectiveness credentials are the real deal. She’s most recently led the strategy behind the 5-year transformation of KFC, one of the most celebrated effectiveness stories in the category. KFC even call it ‘The Mother Effect’.

Which coin would she be? ALGO. Intelligently designed. Can do what the rest do, only better.

Dickie is one of our most experienced Creative Directors and again brings a ton of experience to the table when it comes to driving mass awareness and uptake of growing tech-focused businesses – these include TikTok, Uber Eats, Uber Rides and Gousto. He’ll work in close partnership with Felix, driving the overall creative output and direction. You haven’t met him yet, but like Katie, he’s looking forward to it. We think you’ll have lots to talk about.

Which coin would he be? DOGE. Will make you smile.

WAGMGW (We All Gonna Make Great Work)

Love Mother x