We’re all full of the new Kanye West record, his open work-in-progress way of putting the record together and, of course, his Donda Stemplayer. This will be the future, a future of more transparency in the creative process of artists, and with amazing generative music that allows fans to become creators. And yet, each artist needs to be a content machine. Another perspective on the Donda success story is how it created tonnes of content, some of it experiential and other parts more digital. I...