Yesterday I saw a news that WeChat store supports the "gift sending" function.

To put it simply, anyone can choose to send gifts to their friends on the WeChat store product page.

The operation is very simple, just select the product to send a gift to your friend, pay, and done.

The delivery address is filled in by the sender's friend, and it is valid for 24 hours as long as it is sent.

This function is currently in a grayscale stage, and it has also caused some accumulated discussions in the industry.

There is a view that WeChat is about to explode again.

For WeChat, social networking is done, payment is done, and short videos are on board, but e-commerce is still a shortcoming.

With the capabilities of WeChat stores, WeChat e-commerce has allowed some people to see opportunities.

This is a link that generates transactions through social relationships, which is more explosive than traditional e-commerce. Network effects will play an important role in this process.

However, there are also corresponding challenges and problems.

For example, the comprehensiveness of product categories, the integrity of the supply chain, and service and after-sales capabilities.

But for the WeChat store function, this is just the beginning, and it has indeed stimulated a lot of imagination.

Especially during the holidays, giving red envelopes may become giving gifts.

What do you think of the new capability of WeChat stores?

Yesterday I saw a news that WeChat store supports the "gift sending" function.

To put it simply, anyone can choose to send gifts to their friends on the WeChat store product page.

The operation is very simple, just select the product to send a gift to your friend, pay, and done.

The delivery address is filled in by the sender's friend, and it is valid for 24 hours as long as it is sent.

This function is currently in a grayscale stage, and it has also caused some accumulated discussions in the industry.

There is a view that WeChat is about to explode again.

For WeChat, social networking is done, payment is done, and short videos are on board, but e-commerce is still a shortcoming.

With the capabilities of WeChat stores, WeChat e-commerce has allowed some people to see opportunities.

This is a link that generates transactions through social relationships, which is more explosive than traditional e-commerce. Network effects will play an important role in this process.

However, there are also corresponding challenges and problems.

For example, the comprehensiveness of product categories, the integrity of the supply chain, and service and after-sales capabilities.

But for the WeChat store function, this is just the beginning, and it has indeed stimulated a lot of imagination.

Especially during the holidays, giving red envelopes may become giving gifts.

What do you think of the new capability of WeChat stores?