Republished July 14th, 2025

Researching the purchase of a website can be a very daunting experience. When trying to find the best web developers online, not knowing Web Design Terminology, can often make you feel lost and about to give up.

I have provided you with a Full Web Design Glossary, in order to give you a clearer picture of the web design process. After all, if you do the proper research, you have the advantage when purchasing a website. Read on.

2FA - Two-factor authentication (2FA), often titled Two-Step Verification or Dual-Factor Authentication, is a security protocol in which users give two different authentication factors to verify themselves.

301 redirect - A 302 redirect is a way to send search engines and users to a different URL from the one they originally searched for. The three most common redirects are 301, 302, and Meta Refresh.

404 - The HTTP 404, 404 not found, 404, 404 error, page not found, or file not found. Links leading to a 404 page are commonly called broken or dead links and can be exposed to link rot.

A Records - The "A" stands for "address" and this is the most essential type of DNS record: it reveals the IP address of a provided domain. An example would be, pulling the DNS records of cloudflare.com, the A record returns an IP address of: 104.17. 210.9.

ALT tag - The alt attribute specifies an alternate text to an image if the image is unable to be displayed. The alt attribute distributes alternative information to an image if a user cannot view it (it may be a slow internet connection, an error in the src attribute, or that the user is on a screen reader)

APIs - API stands for Application Programming Interface. An application programming interface is a protocol for two or more computer programs to interact with each other. It's a software interface, offering service to other software programs.

Accessibility - Otherwise known as Web accessibility, or eAccessibility. Web accessibility defines that websites, tools, and technologies are designed, developed & optimized so that people with disabilities can use them.

Accordions & Expanding Content Areas - In web design, an accordion is a type of dropdown menu that presents a list of headers stacked on top of one another. When clicked on (or activated by a keyboard, cursor, or screen reader), these headers will either expand or close associated content.

Anchor tags - An anchor tag is an HTML element that activates a link to a target URL. When correctly applied, the link can wrap around text, media, or buttons, so that users can interact with it and visit the link's destination within any location of any website page.

Backend - Otherwise known as Backend Web Development or Back End Development. The Backend is the Server-Side Software. This includes everything users cannot see on a website. Backend developers focus on maintaining the website. This includes Databases, APIs & Servers.

Banners - Otherwise called a Web Banner or Banner Ad. Banners are a type of Online Advertising delivered by an ad server. This type of online advertising requires embedding an online advertisement into a web page. Its purpose is to attract the website traffic by linking to the advertiser's website.

Breadcrumbs - Breadcrumbs or Breadcrumb Navigation is a graphical control element used as navigation support in user interfaces and on websites. It allows users to track and maintain specific locations within programs, documents, and websites.

Breakpoints - A breakpoint in responsive designs is the “point” in a website’s content and design will adapt in a certain way in order to provide the best possible user experience. A good example is, when the website of The New Yorker is viewed on a regular desktop screen, the user sees the whole navigation menu on the sidebar. (Change the wording)

Brochure Sites - A brochure website is an Instructional Website that is designed to look and experience like a brochure in print. It includes authoritative text and media that advertise a company's products or services and commonly spans from one to five pages.

C Panel - cPanel is a web host control panel application developed by cPanel, LLC. It presents a graphical front-end and automation tools designed to streamline the process of web hosting for the website owner or "end user". It allows administration through a standard web browser using a three-tiered structure.

CDN - A content delivery network, is a geographically distributed network of proxy servers and their data centers. A CDN provides cached internet content from a network location nearest to users to accelerate its delivery.

CMS - A content management system is a computer program used to administer the creation and revision of digital content. A CMS is commonly used for enterprise and web content management. WordPress is the most popular content management system.

CRM - Customer relationship management (CRM) is a software application for administering all your business relationships and communication with customers and potential customers.

CSP - A Content Security Policy is an additional layer of security that helps detect and mitigate particular types of attacks, this includes Cross-Site Scripting (XSS) and data injection attacks. These attacks are used for data theft, site defacement, malware distribution, and more.

CSS - Cascading Style Sheets is a style sheet language used to describe the document presentation written in a markup language including HTML or XML. CSS is a cornerstone technology of the World Wide Web, along with HTML and JavaScript.

Caching - In computing, a cache is a layer of high-speed data storage which stores a subset of data, in a temporary storage location, so that future data requests are served up faster than possible by accessing the data's primary storage location.

Call to Action (CTA) - Call to action is a marketing term for a design to prompt an instant response or stimulate an immediate sale. A CTA most frequently refers to using of words or phrases that can be integrated into sales scripts, advertising messages, or web pages, which encourage an audience to act in a specific way.

Checkboxes and Radio Buttons - Checkboxes and radio buttons are elements for making selections. Checkboxes authorize the user to choose items from a limited number of alternatives, while radio buttons permit the user to choose exactly one item from a list of predefined options.

Checkout - A checkout page is a page related to payment and shipping/billing information on an eCommerce store. The checkout page provides customers the opportunity to enter payment details and complete their orders. The checkout process will collect a customer's shipping and billing details.

Compiling - Compiling means that after we completed writing our code, a compiler program takes the code a person writes and converts it into a program the computer can understand. Compiling makes the code executable.

Configurable Template - A page whose layout can be fundamentally modified by the website admin via the CMS. Content Management Systems like WordPress provide over 10 thousand free themes that are configurable templates. Other popular website builders provide Configurable Templates as well.

Cookie - A cookie is information saved by your web browser. When you visit a website, the site may put a cookie on your web browser so it can identify your device in the future. If you return to that site later, it can read the cookie to recall you from your previous visit and keep track of you over time.

Core Web Vitals - Core Web Vitals report displays how your website pages perform, based on real-world usage data. The Core Web Vitals report displays URL performance grouped by status (Poor, Need improvement, Good), metric type (CLS, FID, LCP), and URL group (groups of similar web pages).

DNS - The Domain Name System (DNS) is the phone directory of the Internet. Users access information online through domain names, such as cnn.com or amazon.com.

DPI & PPI - DPI stands for Dots Per Inch, and refers to printed dots contained within one inch of an image printed by a printer. PPI stands for Pixels Per Inch and refers to the number of pixels contained within one inch of an image displayed on a computer monitor. DPI Printing can be used with document printing and textiles printing. PPI for Monitor displays can be used with digital design.

Database Migration - Database migration is the process of migrating data from one or more source databases to one or more target databases by using a database migration application. When a migration is finished, the dataset in the source databases resides fully, though potentially restructured, in the target databases.

Database - In computer science, a database is a structured collection of data stored and accessed digitally. Small databases can be stored on a file system, while larger databases are hosted on computer clusters or cloud storage platforms.

Development (“dev”) site - A dev site, commonly known as a development site, is a version of your complete website that has been duplicated for development and testing purposes. A dev site lives on your server and is hidden from view. This privacy makes it perfect for testing code and new features.

Domain - A domain, or Domain Name, is the location of a website. Domain names are commonly used to identify services offered through the Internet.

Dropdown Menu - A dropdown menu is a list of options that are displayed when the user clicks on or hovers the cursor over the menu. It disappears again when the user ceases to interact with it.

Favicon - A favicon, also recognized as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon. It is an image file displayed as a visual reminder in the address bar of the website.

Filter and Search - Commonly, Search is used to select results that contain a word typed by the user. Filters are used to select results that match/don't match certain standards and are more complex.

Fixed Element - An element with position: fixed; is positioned relative to the viewport, meaning it constantly stays in the same spot even if the page is scrolled. The top, right, bottom, and left properties position the element. A fixed element ensures there's no gap in the page where it would normally be located.

Footer - A website footer is an area located at the bottom of every website, below the main content. The word "Footer" is a printing term. The information in footers might include page numbers, publish dates, copyrights, or sources that appear on a single page, or on all pages.

Footer Navigation - While many sites have utility navigation placed in the topmost sections of their site, the footer is where users look when they search for these detailed items. Users will frequently go directly to the footer to get contact information or find ways to get customer support.

Form - A website form (or HTML form) is where users enter user data or personal information, then it's sent to a server for processing. An example, users can input their name and email address to sign up for a newsletter or place an order.

Frontend - Front-end includes software and hardware that's part of the user interface. Front-end website development is the development of the graphical user interface of a website, through the process of HTML, CSS, and JavaScript, so that users can interact with that website.

Geolocation - Geolocation, also known as geo-tracking, geolocalization, geolocating, geopositioning, or geo-position fixing, is the method of establishing or approximating the geographic position of an object.

Google Analytics - Google Analytics is a web analytics software provided by Google that tracks and reports website traffic, presently as a platform within the Google Marketing Platform brand.

Google Tag Manager - The Google Tag Manager provides you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are many ways to track activity across your sites and apps, and the user-friendly design lets you change tags whenever you want.

HTML - HTML is an abbreviation for HyperText Markup Language. It is the standard markup language for documents designed and displayed in a web browser. It can be used with the help of technologies like CSS (Cascading Style Sheets) and scripting languages like JavaScript.

HTTPS - HTTPS is short for Hypertext Transfer Protocol Secure. It is an extension of the Hypertext Transfer Protocol. It is used for secure end-to-end communication on computer networks and is extensively used on the internet.

Hard-Coded - Hard-coded is the software development custom of embedding data right into the source code of a program or executable object, instead of acquiring the data from external sources or generating it at runtime.

Header - A Website Header Image or Banner is the top section of a web page. It generally includes the logo and navigation menu.

Heatmap analytics - A heatmap is a graphical depiction of data that uses a color-coding system to illustrate different values. They're used in many forms of analytics but are most frequently used to highlight user behavior on individual web pages.

Hero image - A hero image is a web design term used to describe a large banner image at the top of a website. It's often called a “hero header”, it functions as a user's first impression of your business because of its striking positioning towards the top of a webpage that often extends full-width.

Homepage - A Homepage (or home page) is the website's main web page. The term may also apply to the start page displayed in a web browser when the web application first opens. As a rule, the home page is located at the root of the website's domain or subdomain.

Host/Hosting - Web hosting services operate by maintaining stable and secure storage spaces. Although web hosts deliver more than just simple data storage, it's a core segment of their functionality. Hosts save data on hardware called web servers, which allows for easy maintenance and access by online users.

Hover state - Hover State is the appearance or performance of a button or other control while the pointer hovers over it but the item hasn't been clicked or dragged; most frequently used to highlight buttons as the pointer moves across them to specify that they are clickable or to show labels or instructions signifying what the button will do.

iFrame - An iFrame (stands for Inline Frame) is an HTML element that loads another HTML page within the document.

IP Address - IP (Internet Protocol) Address is a unique URL address in the form of numerals, for instance, 192.0.2.1. IP Addresses are connected to a computer network that uses the Internet Protocol for communication.

Image File Types - An Image File is a file format for a digital image. Image File Types examples are JPEG, PNG, GIF, TIFF, PSD, and PDF.

Image Licensing - When you receive a photo license, it means you have acquired permission to use a photo in a specific way. You don't own the image, but you may use the image for a certain length of time.

Image overlay - An Image Overlay is a process of adding text, filters, or images over another image.

Information Architecture - Information Architecture is a combination of structural web design, framework, media, and information to provide clear and simple navigation for the user. When it's done well, it's invisible. When done poorly, it's noticeable.

Input Fields - Input Fields enable users to enter text into a User Interface. They generally appear in Website Forms and Dialogue Boxes.

Inspect - The "Inspect" Element is activated in a dropdown menu on-screen when you right-click your mouse. It is a feature within browsers that enables users to view and edit website source code; including HTML, CSS, JavaScript & Media Files. While it affects your monitor, it doesn't affect the website's personal data.

Interactivity - Website Interactivity is a process of communicating with users on your website. Interactive websites include elements that can be actively engaged by users and provides a greater user experience.

JavaScript - JavaScript is an object-oriented programming language generally used to create interactive effects on web pages.

Landing page - A Landing Page (often called a Lead Capture Page) in Digital Marketing, appears in response to a search result on a Search Engine, in the form of a marketing promotion or email, or single-page advertisement.

Laravel - Laravel is a free and open-sourced PHP web application framework.

Layout - A Website "Layout" is the organized arrangement of all visual elements within a webpage. When these elements are correctly positioned, they create a better User Experience.

Lazy loading - Lazy loading is the process of delaying a load of resources and objects until they're required to improve performance and save system resources.

Lightboxes - A lightbox is a window overlay that appears on a webpage, blocking some of the content and dimming and disabling the background. This site visitor cannot interact with other website content until they take steps— either by clicking a button, filling out the popup, or exiting from it.

Lightweight/Clean Code - Lightweight or Clean Code is clear, understandable, and easy to maintain. Clean Code is important because other people may have to read or maintain your code at another time.

Loading Speed - A Website Loading Speed is how fast a website fully loads. A good goal is to provide a loading speed of 3 seconds or less.

Magento - Magento is an open-sourced eCommerce platform coded in PHP.

Main Navigation - Main Navigation (often called Global or Primary Navigation), often presents the top-level pages of a website's framework design. An example would be web pages named Home, About, Services, and Contact.

Margins & Padding - In HTML margins in padding are the two elements used for spacing out the elements in the HTML contents. In HTML, a margin is the outer space of an element, and padding is the elements' inner space.

Media Queries - Media queries is a CSS3 feature that allows content rendering to adapt to different conditions for instance screen resolution.

Mega Menu - A Mega Menu is an expandable menu in which many choices are displayed in a two-dimensional dropdown layout.

Meta Tag - Meta Tags provide Meta Data that contain additional information about a website, to search engines like Google.

Micro-animations - Micro-animations are small, often functional animations that support the user by providing visual feedback or visual cues and displaying changes more clearly.

Modules/Sections/Boxes - Modules, Sections & Boxes are general but often necessary website elements. They're often in the form of images, text, and buttons.

Navigation - A Website Navigation menu is a structured list of links to other web pages, often internal pages. Navigation menus appear in page headers or sidebars on a website, allowing users to access the most useful pages easily.

PHP - PHP (abbreviated for Hypertext Preprocessor) is a general-purpose scripting language aimed toward web development. It was originally created by Danish-Canadian programmer Rasmus Lerdorf in 1993 and released in 1995.

Page speed - Page Speed is the amount of time that it takes for a webpage to load. A page's loading speed is dependent on several different factors, including a site's server, page file size, and image compression.

Page template - A Page Template (often called a Website Template or Website Theme), are pre-designed layouts that allow you to arrange content within a webpage to design a simple yet well-designed website. You can drag and drop elements like image blocks, photo galleries, logos, and more into the template to make it your own.

Pagination - Website Pagination is the process of separating digital content into pages. For print documents and some online content, pagination often refers to the automated process of adding consecutive numbers to identify the sequential order of pages.

Parallax Scrolling - Parallax scrolling is a technique in website graphics where background images move past the camera more slowly than foreground images, creating an illusion of depth in a 2D scene of distance.

Payment Gateway - A Payment Gateway is a payment service generally provided for an additional fee. Then they process credit cards online through an eCommerce site or in person through a credit card terminal.

Plugin - A Website Plugin is a software component that adds a specific feature or function to your website. WordPress Plugins are a popular example.

Primary Navigation - Primary navigation is the main navigation interface on a website. It links to the most important website pages and appears visibly at the top of the homepage and other pages. Primary navigation helps users to find what they most likely want, with minimal searching and clicks.

ProcessWire - ProcessWire is a free PHP open-source CMS (content management system) with an API built in to save you time and make development enjoyable at any scale.

Propagation - Propagation is when a website is moved to a new server (with a different IP address), or a new domain is registered, and there is a change of IP address. Every DNS server in the world needs to update its record of what IP is associated with this domain. This is called propagation.

Registrar - A Registrar (often called a Domain Name Registrar) is a business that manages the reservation of domain names and the assigning of IP addresses for those domain names.

Responsive design - Responsive Web Design (RWD) is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it.

Rich snippets - Rich results are snippets that stand out from the other snippets in the search results, and have a higher click-through rate.

SERP - SERP (or Search Engine Results Page) is when the search engine returns a page after the user submits a search query. Along with organic search results, SERPs often include paid search and pay-per-click ads.

SSL certificate - An SSL Certificate is a digital certificate that authenticates the authenticity of a website. SSL Certificates are code snippets placed on your web server that provide additional online security for online communications.

Screen Reader - Screen Readers use a text-to-speech engine to translate on-screen data into speech. This can be heard on speakers or headphones.

Search Bar - A Search Bar (or Search Box) is a graphical control element used in web browsers and websites. It's often a single-line text box to search for information in that platform's database.

Search Engine Optimization - (SEO) is the procedure of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Secondary Navigation - Secondary Navigation appears along with Primary Navigation; often on larger websites with more complexity. It generally provides links to less important content but is easily accessible throughout the website.

Server - A Web Server is computer software with hardware that accepts HTTP requests or its secure variant HTTPS.

Session - A Website Session (often called Website Visits) tracks the number of times a user interacts with your website.

Sidebar - A Website Sidebar is a column to the left or right of a webpages primary content area. They're customarily used to provide supplementary information to users; like navigational links, contact forms & ads for products & services.

Site map - A Site Map is a list of pages within a website domain. The three types of site maps are 1) site maps used during the planning of a website. 2) Human-visible listings often provided a list of pages on a single page. 3) Structured listings intended for web crawlers, for instance, Search Engines.

Sitewide search - Sitewide refers to the linking and navigation structure deployed across an entire website. Provided that proper SEO and linking have been employed, a site-wide search should result in the required findings.

Sketch - Sketch is a macOS vector graphics editor developed by the Dutch company Sketch B.V. It's an all-in-one platform for digital design.

Slider - A Website Slider refers to a slideshow within a website. A good example of a slider is a revolving carousel displaying your products and services.

Sticky Elements - Sticky Elements in web design are anything that stays in a fixed position; in the browser viewport when someone scrolls down a web page.

Sticky navigation - Sticky Navigation is a fixed navigation menu on a webpage that remains visible and in the same position as the user scrolls down and moves about a site.

Stock Imagery - Stock Imagery (often called Stock Photography) is generic photos, illustrations, and icons created with no particular project in mind. They are often licensed for a fee to individuals and organizations.

Sub Directory - A Subdirectory, sometimes called a Subfolder, sits within the website domain. It's part of your domain website the same way other pages are. The URL structure would look like this: yourdomain.com/blog/

Subdomain - A Subdomain sits outside of the website domain; within its own partition of the domain. An example is when you're hosting a blog. The URL structure would look like this: blog.yourdomain.com

TTFB - TTFB or Time To First Bite is a measurement used as an indication of the responsiveness of a web server or other network resource.

TTL - TTL or Time-To-Live is a value for the length of time that data, or a packet, should exist on a computer or network before being discarded.

Toggles - Website Toggle Switches are essentially on/off switches. They prompt users to choose between two mutually exclusive options and always have a default value. Toggles should provide immediate results, giving users the freedom to control their preferences as needed.

UI (User Interface) - User Interface is the industrial or digital design of human and computer interaction. This may include display screens, keyboards, a mouse, and the image of a desktop.

URL - URL stands for Universal Resource Locator. It is an address to a resource on the internet. The 2 main components to a URL are the Protocol Identifier: the URL http://example.com, the protocol identifier is http. Resource name: For the URL http://example.com , the resource name is example.com.

UX (User Experience) - User Experience focuses on maintaining a deep understanding of users, their needs, values, and abilities; even their limitations.

Usability - Usability is an attribute that evaluates how easy user interfaces are to use. The word "usability" also indicates methods for improving user-friendliness during the design process.

VPN - A VPN (Virtual Private Network) is a platform that provides secure communications when you're signed in and activated often with the simple click of a button.

Vector/Raster - Vector images are created with lines, shapes, and other graphic image components saved in a format that integrates geometric formulas for executing the image elements.

Version Control/GIT - Version Control, is the practice of tracking and managing changes to software code. Version control systems are software tools. Git (stands for Global Information Tracker) is the most popular and best Version Control System.

Viewports - A viewport is a term for the visible area of a web page on a display device. It is used in both code and graphic design as a way to refer to the display screen and how the layout fits into that screen.

WAF - WAF or Web Application Firewall is a firewall that monitors, filters, and blocks data as it travels to and from a website or web application.

WYSIWYG - WYSIWYG is editing software that enables users to see and edit content in a form that appears as it would when displayed on any interface, web page, slide presentation, or printed document. WYSIWYG is an acronym for "what you see is what you get."

Website audit - A Website Audit is an inspection of web-page performance prior to extensive Search Engine Optimization (SEO) or redesign of a website.

Website integration - Website Integration is the instance when your website sends or receives data from another website or application. Rather than your website being an isolated platform, it communicates with other applications and performs complex functions.

Wireframe - A website Wireframe (also called a Page Schematic) is a visual design that represents a website framework.

WordPress - WordPress is a free and open-source Content Management System written in PHP, and coupled with a MySQL or MariaDB database with supported HTTPS.

XML Sitemap - An XML Sitemap is a file that lists a website's main pages, to make sure Google finds and crawls them all.

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Republished July 14th, 2025

Researching the purchase of a website can be a very daunting experience. When trying to find the best web developers online, not knowing Web Design Terminology, can often make you feel lost and about to give up.

I have provided you with a Full Web Design Glossary, in order to give you a clearer picture of the web design process. After all, if you do the proper research, you have the advantage when purchasing a website. Read on.

2FA - Two-factor authentication (2FA), often titled Two-Step Verification or Dual-Factor Authentication, is a security protocol in which users give two different authentication factors to verify themselves.

301 redirect - A 302 redirect is a way to send search engines and users to a different URL from the one they originally searched for. The three most common redirects are 301, 302, and Meta Refresh.

404 - The HTTP 404, 404 not found, 404, 404 error, page not found, or file not found. Links leading to a 404 page are commonly called broken or dead links and can be exposed to link rot.

A Records - The "A" stands for "address" and this is the most essential type of DNS record: it reveals the IP address of a provided domain. An example would be, pulling the DNS records of cloudflare.com, the A record returns an IP address of: 104.17. 210.9.

ALT tag - The alt attribute specifies an alternate text to an image if the image is unable to be displayed. The alt attribute distributes alternative information to an image if a user cannot view it (it may be a slow internet connection, an error in the src attribute, or that the user is on a screen reader)

APIs - API stands for Application Programming Interface. An application programming interface is a protocol for two or more computer programs to interact with each other. It's a software interface, offering service to other software programs.

Accessibility - Otherwise known as Web accessibility, or eAccessibility. Web accessibility defines that websites, tools, and technologies are designed, developed & optimized so that people with disabilities can use them.

Accordions & Expanding Content Areas - In web design, an accordion is a type of dropdown menu that presents a list of headers stacked on top of one another. When clicked on (or activated by a keyboard, cursor, or screen reader), these headers will either expand or close associated content.

Anchor tags - An anchor tag is an HTML element that activates a link to a target URL. When correctly applied, the link can wrap around text, media, or buttons, so that users can interact with it and visit the link's destination within any location of any website page.

Backend - Otherwise known as Backend Web Development or Back End Development. The Backend is the Server-Side Software. This includes everything users cannot see on a website. Backend developers focus on maintaining the website. This includes Databases, APIs & Servers.

Banners - Otherwise called a Web Banner or Banner Ad. Banners are a type of Online Advertising delivered by an ad server. This type of online advertising requires embedding an online advertisement into a web page. Its purpose is to attract the website traffic by linking to the advertiser's website.

Breadcrumbs - Breadcrumbs or Breadcrumb Navigation is a graphical control element used as navigation support in user interfaces and on websites. It allows users to track and maintain specific locations within programs, documents, and websites.

Breakpoints - A breakpoint in responsive designs is the “point” in a website’s content and design will adapt in a certain way in order to provide the best possible user experience. A good example is, when the website of The New Yorker is viewed on a regular desktop screen, the user sees the whole navigation menu on the sidebar. (Change the wording)

Brochure Sites - A brochure website is an Instructional Website that is designed to look and experience like a brochure in print. It includes authoritative text and media that advertise a company's products or services and commonly spans from one to five pages.

C Panel - cPanel is a web host control panel application developed by cPanel, LLC. It presents a graphical front-end and automation tools designed to streamline the process of web hosting for the website owner or "end user". It allows administration through a standard web browser using a three-tiered structure.

CDN - A content delivery network, is a geographically distributed network of proxy servers and their data centers. A CDN provides cached internet content from a network location nearest to users to accelerate its delivery.

CMS - A content management system is a computer program used to administer the creation and revision of digital content. A CMS is commonly used for enterprise and web content management. WordPress is the most popular content management system.

CRM - Customer relationship management (CRM) is a software application for administering all your business relationships and communication with customers and potential customers.

CSP - A Content Security Policy is an additional layer of security that helps detect and mitigate particular types of attacks, this includes Cross-Site Scripting (XSS) and data injection attacks. These attacks are used for data theft, site defacement, malware distribution, and more.

CSS - Cascading Style Sheets is a style sheet language used to describe the document presentation written in a markup language including HTML or XML. CSS is a cornerstone technology of the World Wide Web, along with HTML and JavaScript.

Caching - In computing, a cache is a layer of high-speed data storage which stores a subset of data, in a temporary storage location, so that future data requests are served up faster than possible by accessing the data's primary storage location.

Call to Action (CTA) - Call to action is a marketing term for a design to prompt an instant response or stimulate an immediate sale. A CTA most frequently refers to using of words or phrases that can be integrated into sales scripts, advertising messages, or web pages, which encourage an audience to act in a specific way.

Checkboxes and Radio Buttons - Checkboxes and radio buttons are elements for making selections. Checkboxes authorize the user to choose items from a limited number of alternatives, while radio buttons permit the user to choose exactly one item from a list of predefined options.

Checkout - A checkout page is a page related to payment and shipping/billing information on an eCommerce store. The checkout page provides customers the opportunity to enter payment details and complete their orders. The checkout process will collect a customer's shipping and billing details.

Compiling - Compiling means that after we completed writing our code, a compiler program takes the code a person writes and converts it into a program the computer can understand. Compiling makes the code executable.

Configurable Template - A page whose layout can be fundamentally modified by the website admin via the CMS. Content Management Systems like WordPress provide over 10 thousand free themes that are configurable templates. Other popular website builders provide Configurable Templates as well.

Cookie - A cookie is information saved by your web browser. When you visit a website, the site may put a cookie on your web browser so it can identify your device in the future. If you return to that site later, it can read the cookie to recall you from your previous visit and keep track of you over time.

Core Web Vitals - Core Web Vitals report displays how your website pages perform, based on real-world usage data. The Core Web Vitals report displays URL performance grouped by status (Poor, Need improvement, Good), metric type (CLS, FID, LCP), and URL group (groups of similar web pages).

DNS - The Domain Name System (DNS) is the phone directory of the Internet. Users access information online through domain names, such as cnn.com or amazon.com.

DPI & PPI - DPI stands for Dots Per Inch, and refers to printed dots contained within one inch of an image printed by a printer. PPI stands for Pixels Per Inch and refers to the number of pixels contained within one inch of an image displayed on a computer monitor. DPI Printing can be used with document printing and textiles printing. PPI for Monitor displays can be used with digital design.

Database Migration - Database migration is the process of migrating data from one or more source databases to one or more target databases by using a database migration application. When a migration is finished, the dataset in the source databases resides fully, though potentially restructured, in the target databases.

Database - In computer science, a database is a structured collection of data stored and accessed digitally. Small databases can be stored on a file system, while larger databases are hosted on computer clusters or cloud storage platforms.

Development (“dev”) site - A dev site, commonly known as a development site, is a version of your complete website that has been duplicated for development and testing purposes. A dev site lives on your server and is hidden from view. This privacy makes it perfect for testing code and new features.

Domain - A domain, or Domain Name, is the location of a website. Domain names are commonly used to identify services offered through the Internet.

Dropdown Menu - A dropdown menu is a list of options that are displayed when the user clicks on or hovers the cursor over the menu. It disappears again when the user ceases to interact with it.

Favicon - A favicon, also recognized as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon. It is an image file displayed as a visual reminder in the address bar of the website.

Filter and Search - Commonly, Search is used to select results that contain a word typed by the user. Filters are used to select results that match/don't match certain standards and are more complex.

Fixed Element - An element with position: fixed; is positioned relative to the viewport, meaning it constantly stays in the same spot even if the page is scrolled. The top, right, bottom, and left properties position the element. A fixed element ensures there's no gap in the page where it would normally be located.

Footer - A website footer is an area located at the bottom of every website, below the main content. The word "Footer" is a printing term. The information in footers might include page numbers, publish dates, copyrights, or sources that appear on a single page, or on all pages.

Footer Navigation - While many sites have utility navigation placed in the topmost sections of their site, the footer is where users look when they search for these detailed items. Users will frequently go directly to the footer to get contact information or find ways to get customer support.

Form - A website form (or HTML form) is where users enter user data or personal information, then it's sent to a server for processing. An example, users can input their name and email address to sign up for a newsletter or place an order.

Frontend - Front-end includes software and hardware that's part of the user interface. Front-end website development is the development of the graphical user interface of a website, through the process of HTML, CSS, and JavaScript, so that users can interact with that website.

Geolocation - Geolocation, also known as geo-tracking, geolocalization, geolocating, geopositioning, or geo-position fixing, is the method of establishing or approximating the geographic position of an object.

Google Analytics - Google Analytics is a web analytics software provided by Google that tracks and reports website traffic, presently as a platform within the Google Marketing Platform brand.

Google Tag Manager - The Google Tag Manager provides you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are many ways to track activity across your sites and apps, and the user-friendly design lets you change tags whenever you want.

HTML - HTML is an abbreviation for HyperText Markup Language. It is the standard markup language for documents designed and displayed in a web browser. It can be used with the help of technologies like CSS (Cascading Style Sheets) and scripting languages like JavaScript.

HTTPS - HTTPS is short for Hypertext Transfer Protocol Secure. It is an extension of the Hypertext Transfer Protocol. It is used for secure end-to-end communication on computer networks and is extensively used on the internet.

Hard-Coded - Hard-coded is the software development custom of embedding data right into the source code of a program or executable object, instead of acquiring the data from external sources or generating it at runtime.

Header - A Website Header Image or Banner is the top section of a web page. It generally includes the logo and navigation menu.

Heatmap analytics - A heatmap is a graphical depiction of data that uses a color-coding system to illustrate different values. They're used in many forms of analytics but are most frequently used to highlight user behavior on individual web pages.

Hero image - A hero image is a web design term used to describe a large banner image at the top of a website. It's often called a “hero header”, it functions as a user's first impression of your business because of its striking positioning towards the top of a webpage that often extends full-width.

Homepage - A Homepage (or home page) is the website's main web page. The term may also apply to the start page displayed in a web browser when the web application first opens. As a rule, the home page is located at the root of the website's domain or subdomain.

Host/Hosting - Web hosting services operate by maintaining stable and secure storage spaces. Although web hosts deliver more than just simple data storage, it's a core segment of their functionality. Hosts save data on hardware called web servers, which allows for easy maintenance and access by online users.

Hover state - Hover State is the appearance or performance of a button or other control while the pointer hovers over it but the item hasn't been clicked or dragged; most frequently used to highlight buttons as the pointer moves across them to specify that they are clickable or to show labels or instructions signifying what the button will do.

iFrame - An iFrame (stands for Inline Frame) is an HTML element that loads another HTML page within the document.

IP Address - IP (Internet Protocol) Address is a unique URL address in the form of numerals, for instance, 192.0.2.1. IP Addresses are connected to a computer network that uses the Internet Protocol for communication.

Image File Types - An Image File is a file format for a digital image. Image File Types examples are JPEG, PNG, GIF, TIFF, PSD, and PDF.

Image Licensing - When you receive a photo license, it means you have acquired permission to use a photo in a specific way. You don't own the image, but you may use the image for a certain length of time.

Image overlay - An Image Overlay is a process of adding text, filters, or images over another image.

Information Architecture - Information Architecture is a combination of structural web design, framework, media, and information to provide clear and simple navigation for the user. When it's done well, it's invisible. When done poorly, it's noticeable.

Input Fields - Input Fields enable users to enter text into a User Interface. They generally appear in Website Forms and Dialogue Boxes.

Inspect - The "Inspect" Element is activated in a dropdown menu on-screen when you right-click your mouse. It is a feature within browsers that enables users to view and edit website source code; including HTML, CSS, JavaScript & Media Files. While it affects your monitor, it doesn't affect the website's personal data.

Interactivity - Website Interactivity is a process of communicating with users on your website. Interactive websites include elements that can be actively engaged by users and provides a greater user experience.

JavaScript - JavaScript is an object-oriented programming language generally used to create interactive effects on web pages.

Landing page - A Landing Page (often called a Lead Capture Page) in Digital Marketing, appears in response to a search result on a Search Engine, in the form of a marketing promotion or email, or single-page advertisement.

Laravel - Laravel is a free and open-sourced PHP web application framework.

Layout - A Website "Layout" is the organized arrangement of all visual elements within a webpage. When these elements are correctly positioned, they create a better User Experience.

Lazy loading - Lazy loading is the process of delaying a load of resources and objects until they're required to improve performance and save system resources.

Lightboxes - A lightbox is a window overlay that appears on a webpage, blocking some of the content and dimming and disabling the background. This site visitor cannot interact with other website content until they take steps— either by clicking a button, filling out the popup, or exiting from it.

Lightweight/Clean Code - Lightweight or Clean Code is clear, understandable, and easy to maintain. Clean Code is important because other people may have to read or maintain your code at another time.

Loading Speed - A Website Loading Speed is how fast a website fully loads. A good goal is to provide a loading speed of 3 seconds or less.

Magento - Magento is an open-sourced eCommerce platform coded in PHP.

Main Navigation - Main Navigation (often called Global or Primary Navigation), often presents the top-level pages of a website's framework design. An example would be web pages named Home, About, Services, and Contact.

Margins & Padding - In HTML margins in padding are the two elements used for spacing out the elements in the HTML contents. In HTML, a margin is the outer space of an element, and padding is the elements' inner space.

Media Queries - Media queries is a CSS3 feature that allows content rendering to adapt to different conditions for instance screen resolution.

Mega Menu - A Mega Menu is an expandable menu in which many choices are displayed in a two-dimensional dropdown layout.

Meta Tag - Meta Tags provide Meta Data that contain additional information about a website, to search engines like Google.

Micro-animations - Micro-animations are small, often functional animations that support the user by providing visual feedback or visual cues and displaying changes more clearly.

Modules/Sections/Boxes - Modules, Sections & Boxes are general but often necessary website elements. They're often in the form of images, text, and buttons.

Navigation - A Website Navigation menu is a structured list of links to other web pages, often internal pages. Navigation menus appear in page headers or sidebars on a website, allowing users to access the most useful pages easily.

PHP - PHP (abbreviated for Hypertext Preprocessor) is a general-purpose scripting language aimed toward web development. It was originally created by Danish-Canadian programmer Rasmus Lerdorf in 1993 and released in 1995.

Page speed - Page Speed is the amount of time that it takes for a webpage to load. A page's loading speed is dependent on several different factors, including a site's server, page file size, and image compression.

Page template - A Page Template (often called a Website Template or Website Theme), are pre-designed layouts that allow you to arrange content within a webpage to design a simple yet well-designed website. You can drag and drop elements like image blocks, photo galleries, logos, and more into the template to make it your own.

Pagination - Website Pagination is the process of separating digital content into pages. For print documents and some online content, pagination often refers to the automated process of adding consecutive numbers to identify the sequential order of pages.

Parallax Scrolling - Parallax scrolling is a technique in website graphics where background images move past the camera more slowly than foreground images, creating an illusion of depth in a 2D scene of distance.

Payment Gateway - A Payment Gateway is a payment service generally provided for an additional fee. Then they process credit cards online through an eCommerce site or in person through a credit card terminal.

Plugin - A Website Plugin is a software component that adds a specific feature or function to your website. WordPress Plugins are a popular example.

Primary Navigation - Primary navigation is the main navigation interface on a website. It links to the most important website pages and appears visibly at the top of the homepage and other pages. Primary navigation helps users to find what they most likely want, with minimal searching and clicks.

ProcessWire - ProcessWire is a free PHP open-source CMS (content management system) with an API built in to save you time and make development enjoyable at any scale.

Propagation - Propagation is when a website is moved to a new server (with a different IP address), or a new domain is registered, and there is a change of IP address. Every DNS server in the world needs to update its record of what IP is associated with this domain. This is called propagation.

Registrar - A Registrar (often called a Domain Name Registrar) is a business that manages the reservation of domain names and the assigning of IP addresses for those domain names.

Responsive design - Responsive Web Design (RWD) is a web development approach that creates dynamic changes to the appearance of a website, depending on the screen size and orientation of the device being used to view it.

Rich snippets - Rich results are snippets that stand out from the other snippets in the search results, and have a higher click-through rate.

SERP - SERP (or Search Engine Results Page) is when the search engine returns a page after the user submits a search query. Along with organic search results, SERPs often include paid search and pay-per-click ads.

SSL certificate - An SSL Certificate is a digital certificate that authenticates the authenticity of a website. SSL Certificates are code snippets placed on your web server that provide additional online security for online communications.

Screen Reader - Screen Readers use a text-to-speech engine to translate on-screen data into speech. This can be heard on speakers or headphones.

Search Bar - A Search Bar (or Search Box) is a graphical control element used in web browsers and websites. It's often a single-line text box to search for information in that platform's database.

Search Engine Optimization - (SEO) is the procedure of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Secondary Navigation - Secondary Navigation appears along with Primary Navigation; often on larger websites with more complexity. It generally provides links to less important content but is easily accessible throughout the website.

Server - A Web Server is computer software with hardware that accepts HTTP requests or its secure variant HTTPS.

Session - A Website Session (often called Website Visits) tracks the number of times a user interacts with your website.

Sidebar - A Website Sidebar is a column to the left or right of a webpages primary content area. They're customarily used to provide supplementary information to users; like navigational links, contact forms & ads for products & services.

Site map - A Site Map is a list of pages within a website domain. The three types of site maps are 1) site maps used during the planning of a website. 2) Human-visible listings often provided a list of pages on a single page. 3) Structured listings intended for web crawlers, for instance, Search Engines.

Sitewide search - Sitewide refers to the linking and navigation structure deployed across an entire website. Provided that proper SEO and linking have been employed, a site-wide search should result in the required findings.

Sketch - Sketch is a macOS vector graphics editor developed by the Dutch company Sketch B.V. It's an all-in-one platform for digital design.

Slider - A Website Slider refers to a slideshow within a website. A good example of a slider is a revolving carousel displaying your products and services.

Sticky Elements - Sticky Elements in web design are anything that stays in a fixed position; in the browser viewport when someone scrolls down a web page.

Sticky navigation - Sticky Navigation is a fixed navigation menu on a webpage that remains visible and in the same position as the user scrolls down and moves about a site.

Stock Imagery - Stock Imagery (often called Stock Photography) is generic photos, illustrations, and icons created with no particular project in mind. They are often licensed for a fee to individuals and organizations.

Sub Directory - A Subdirectory, sometimes called a Subfolder, sits within the website domain. It's part of your domain website the same way other pages are. The URL structure would look like this: yourdomain.com/blog/

Subdomain - A Subdomain sits outside of the website domain; within its own partition of the domain. An example is when you're hosting a blog. The URL structure would look like this: blog.yourdomain.com

TTFB - TTFB or Time To First Bite is a measurement used as an indication of the responsiveness of a web server or other network resource.

TTL - TTL or Time-To-Live is a value for the length of time that data, or a packet, should exist on a computer or network before being discarded.

Toggles - Website Toggle Switches are essentially on/off switches. They prompt users to choose between two mutually exclusive options and always have a default value. Toggles should provide immediate results, giving users the freedom to control their preferences as needed.

UI (User Interface) - User Interface is the industrial or digital design of human and computer interaction. This may include display screens, keyboards, a mouse, and the image of a desktop.

URL - URL stands for Universal Resource Locator. It is an address to a resource on the internet. The 2 main components to a URL are the Protocol Identifier: the URL http://example.com, the protocol identifier is http. Resource name: For the URL http://example.com , the resource name is example.com.

UX (User Experience) - User Experience focuses on maintaining a deep understanding of users, their needs, values, and abilities; even their limitations.

Usability - Usability is an attribute that evaluates how easy user interfaces are to use. The word "usability" also indicates methods for improving user-friendliness during the design process.

VPN - A VPN (Virtual Private Network) is a platform that provides secure communications when you're signed in and activated often with the simple click of a button.

Vector/Raster - Vector images are created with lines, shapes, and other graphic image components saved in a format that integrates geometric formulas for executing the image elements.

Version Control/GIT - Version Control, is the practice of tracking and managing changes to software code. Version control systems are software tools. Git (stands for Global Information Tracker) is the most popular and best Version Control System.

Viewports - A viewport is a term for the visible area of a web page on a display device. It is used in both code and graphic design as a way to refer to the display screen and how the layout fits into that screen.

WAF - WAF or Web Application Firewall is a firewall that monitors, filters, and blocks data as it travels to and from a website or web application.

WYSIWYG - WYSIWYG is editing software that enables users to see and edit content in a form that appears as it would when displayed on any interface, web page, slide presentation, or printed document. WYSIWYG is an acronym for "what you see is what you get."

Website audit - A Website Audit is an inspection of web-page performance prior to extensive Search Engine Optimization (SEO) or redesign of a website.

Website integration - Website Integration is the instance when your website sends or receives data from another website or application. Rather than your website being an isolated platform, it communicates with other applications and performs complex functions.

Wireframe - A website Wireframe (also called a Page Schematic) is a visual design that represents a website framework.

WordPress - WordPress is a free and open-source Content Management System written in PHP, and coupled with a MySQL or MariaDB database with supported HTTPS.

XML Sitemap - An XML Sitemap is a file that lists a website's main pages, to make sure Google finds and crawls them all.

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