I recently decided to reconnect with the blockchain world after a pause. This decision was inspired by a conversation with my friend, Chris, whose curiosity about the potential of staying onchain made me realize how transformative it could be. I committed to aligning all my creative ventures onchain and sharing this journey with you through my newsletter ‘Onchain Entrepreneur’.
Here, I document exciting developments in the blockchain space for creators and entrepreneurs looking to leverage blockchain technology.
Today, I will be talking about how to move your creative work or product onchain using mine, Futuro, as a case study.
Before diving into the how-to, let’s talk about the why. Moving your creative work onchain isn’t as daunting as it might seem. In fact, with a good internet connection, it takes less than 10 minutes to set things up. And the benefits? Monetization opportunities, wider reach, just to name a couple.
Let me share a personal story:
I remember the first time I received a significant payment in cryptocurrency. It was during my university days when someone wanted to buy two pairs of the sneakers I had. He was bargaining the price of the pairs with me because he felt it was expensive. I told him he could pay me in crypto as I accepted it as a form of payment. He became interested and even offered to pay an additional fee due to the unstable nature of the token he wanted to use. Despite knowing little about crypto at the time, this transaction opened my eyes to the blockchain world. I later took a trading master class, marking my entry into the space. The experience showed me that many people are willing to spend digital currency more freely than cash, presenting a unique opportunity for creatives and businesses
Inclusivity and Monetization Opportunities:
Bringing your work onchain enhances inclusivity by enabling global transactions through cryptocurrency, bypassing traditional banking barriers. For example, in Nigeria, international card transactions are often difficult, but crypto payments simplify this process. As a creator, you can offer your work as an NFT, either for free or at a price. While your product remains accessible to all, many users, fans, friends may choose to purchase the NFT to show their support. This approach opens numerous opportunities for creative engagement and customer interaction.
Blockchain technology allows creators to reach a global audience, overcoming the limitations of traditional banking systems and making digital content accessible worldwide, especially in regions with limited financial infrastructure.
Enhanced Analytics and Audience Insights
Furthermore, onchain interactions offer enhanced analytics and audience insights. You get transparent access to detailed data, allowing you to understand your audience better. This transparency can help you tailor your content and offerings more effectively.
Here’s a step-by-step guide using my project, Futuro, as an example.
Get a Crypto Wallet: The first step is setting up a crypto wallet. Think of it as your web3 login tool, This is what you will use to connect to web3 platforms, just like using your email address to sign up on web2 platforms. It’s where your earnings will go when your NFT is minted or sold. I use wallets like Defiant, Metamask, Coinbase, and Rainbow. Choose one that works best for you.
Create Your Product: For Futuro, it was the design of the functional objects we wanted to manufacture. For you, it might be a video recording, an audio file, images of a product, or screenshots. The list is endless.
Upload Your Work as an NFT: We uploaded our proof of concepts (3D/2D designs) on the Zora platform. Zora doesn’t require a gas fee to upload your work, unlike others. Check out Highlight.xyz, Foundation.app, Rarible.com, and Sound.xyz for music. Choose the network of your choice to host your work on. We used Base and Zora
https://zora.co/collect/base:0x2c9e23d8b5aae309b892fd0685a4d50fc396f239/1Spread the Word: Sharing your work on Twitter or Warpcast can help reach more people. Warpcast, especially, is great for connecting with web3 early adopters and crypto natives.
Note: anything can be an NFT — not just traditional art. It could be a podcast, a screenshot, or even a blog post. You just have to be creative.
Congratulations , your work is now onchain! It’s that easy.
Slice.so: If you have physical products, Slice.so is an onchain store where you can list and sell your products easily.
Hypersub: For those with a community or fanbase, Hypersub allows you to create recurring revenue with NFT subscriptions. Fans can subscribe and receive your content, be it blog posts, designs, or exclusive access to events.
Paragraph: If you’re a writer, you can publish your articles as NFTs on Paragraph, allowing your readers to collect your work.
Bringing your creative work onchain can open up new markets and engagement opportunities. It’s a unique chance, and the earlier you get onboard, the better.
Start with these steps as your MVP and explore more advanced options like writing your own smart contract or token gating some of your work.
Feel free to reach out if you have any questions or need advice on getting started. I’m always happy to help
Have a wonderful week ahead!
I’ll be back in your inbox on Friday 🫶🏾🫶🏾
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Nancy Muorah
