

Remember last week, when I predicted that curators on Zora would soon become kingmakers?
Well...that's exactly what happened.
For those of us in Zora World, the last few days have felt like watching cultural capital mutate in fast forward:
First, Slayed announces the first creator index fund → instant explosion.
Then, Dockerzxbt ships a follow-up in record time → nearly crashes the whole network. (Literally.)
Here's what's happening: enterprising curators aren't just identifying rising talent anymore. They're bundling them into tradeable index funds. In socialfi, if you can forecast culture, you can move markets. Before we know it, the Tumas and Athenas of yesterday may become the Andreesen Horowitzs's of tomorrow.
If you're new to creator coins, think of them as tradable tokens tied to a person's brand and output. Dockerzxbt takes the best of them and packages them into what they call "an index fund for culture"—a single token that spreads your bet across the top talent on Zora.
As Ibu, dockerzxbt's cofounder, told me:
"We're building an on-chain index of the top creators on Zora. Our model makes it easy for anyone to invest in top talent, and we're dedicated to maximizing returns to the community while fueling the growth of the creator economy."
This is exactly the kind of innovation I anticipated would emerge from Zora's creator-first infrastructure. But in my wildest dreams, I never expected to validate my thesis this quickly—or this dramatically.
Index funds make sense: they bundle exposure, spread risk, and let curators make cultural macro-bets.
But here's the bet that no one is making just yet.
SPICY TAKE: I believe that if funds like Docker succeed, the biggest creators in their portfolios will grow so fast, they’ll become index funds themselves.
We are in the very early stages of The Creator Economy. And yet, we're already seeing it. Think Kylie Jenner’s beauty empire. Martha Stewart’s lifestyle network. Even Trump’s media machine. Each one a holding company for sub-brands, products, and personalities. In Zora terms: the coin is just the ticker — the brand is the portfolio. And as AI continues to evolve, the ability to scale up billion dollar personal brands will only grow .
The Macro Shift — People > Platforms
David Phelps nailed it: “In Web3, platforms succeed by becoming protocols… and people succeed by becoming platforms.”
We’re entering a phase shift:
Yesterday | Tomorrow |
Follow creators | Hold creators |
Monetize content | Monetize brand universe |
Likes/follows | Liquidity + upside |
Audiences trust faces over logos. Joe Rogan is a media empire. Kylie is a consumer products giant. Mr. Beast's channel. Zora’s protocol gives us the first native way to own a slice of their multi-channel brand value.
Capital → Co-Sign → Audience Growth → Brand Extensions → More Indexable Assets → Back to Capital
Capital — Funds inject liquidity into promising creators.
Co-Sign — Being in a top index is a credibility rocket.
Audience Growth — Distribution multiplies attention.
Brand Extensions — Merch, podcasts, licensing, events.
More Assets — Each extension is indexable itself.
Back to Capital — The loop compounds.
The Patron Protocol
Zora’s auto-minting is a real-time patronage engine. Today it rewards frequent posters. Tomorrow it rewards empire-builders.
From Cliques to Icons
Today’s hype mints micro-stars. Tomorrow, it bankrolls megastars who transcend the feed.
First-Mover Lock-In
Institutions will try to bundle creators. Zora can front-run by being the protocol of record for creator-brand investing.
Phase One — Coin Hype
Niche recognition. Mint mania. Stakeholder vibes.
Phase Two — Creator Brand Indexing
Portfolios built around personas, not sectors. The Kylie Coin doesn’t just track her tweets — it tracks Kylie Inc. Ventures like Dockerzxbt will initially have a head start on competing partner infrastructures (assuming they protect their reputations/trust as fiercely as their portfolios.)
Phase Three — Brand → Culture
Zora becomes as essential to backing a personal brand as VC is to funding a startup.
Within 24 months, the most valuable coins on Zora won’t belong to the most active posters — they’ll belong to creators whose brand value is exploding off-platform.
Right now, everything happens within the walls of Zora's platform. But the blockchain empowers creators to eventually expand their token ecosystem into the offline and online world, on the path to eventually becoming a 360 fandom universe built on access, ownership, and community. In the past, this kind of thinking was the stuff of pipedreams. But times are changing. Protocols are emerging. And in the Zora era, people are the new platforms.
- $BONDY
UPDATE:
As I was finalizing this article, dockerzxbt just dropped a game-changing announcement.
They’re deploying a $100,000 DOCKER/wETH liquidity pool on Aerodrome, opening Docker trading to all of Base—not just Zora.
When asked for a comment, Ibu put it like this:
“After we saw the initial traction of Docker, with the fund’s coin running up to a $3 million market cap, we decided to take a huge step and take most of the profits we’d made and put them into a liquidity pool on aerodrome. The pool pairs DOCKER and wETH, which will unlock DOCKER trading for all of Base, not just Zora. The increased fees generated will allow us to dramatically scale up the investments into creators over time.”
Make no mistake...this marks the birth of cross-platform creator capital markets. Docker just became the first creator index to break out of its native platform and tap into the broader DeFi ecosystem. Stay tuned as this story progresses...
Remember last week, when I predicted that curators on Zora would soon become kingmakers?
Well...that's exactly what happened.
For those of us in Zora World, the last few days have felt like watching cultural capital mutate in fast forward:
First, Slayed announces the first creator index fund → instant explosion.
Then, Dockerzxbt ships a follow-up in record time → nearly crashes the whole network. (Literally.)
Here's what's happening: enterprising curators aren't just identifying rising talent anymore. They're bundling them into tradeable index funds. In socialfi, if you can forecast culture, you can move markets. Before we know it, the Tumas and Athenas of yesterday may become the Andreesen Horowitzs's of tomorrow.
If you're new to creator coins, think of them as tradable tokens tied to a person's brand and output. Dockerzxbt takes the best of them and packages them into what they call "an index fund for culture"—a single token that spreads your bet across the top talent on Zora.
As Ibu, dockerzxbt's cofounder, told me:
"We're building an on-chain index of the top creators on Zora. Our model makes it easy for anyone to invest in top talent, and we're dedicated to maximizing returns to the community while fueling the growth of the creator economy."
This is exactly the kind of innovation I anticipated would emerge from Zora's creator-first infrastructure. But in my wildest dreams, I never expected to validate my thesis this quickly—or this dramatically.
Index funds make sense: they bundle exposure, spread risk, and let curators make cultural macro-bets.
But here's the bet that no one is making just yet.
SPICY TAKE: I believe that if funds like Docker succeed, the biggest creators in their portfolios will grow so fast, they’ll become index funds themselves.
We are in the very early stages of The Creator Economy. And yet, we're already seeing it. Think Kylie Jenner’s beauty empire. Martha Stewart’s lifestyle network. Even Trump’s media machine. Each one a holding company for sub-brands, products, and personalities. In Zora terms: the coin is just the ticker — the brand is the portfolio. And as AI continues to evolve, the ability to scale up billion dollar personal brands will only grow .
The Macro Shift — People > Platforms
David Phelps nailed it: “In Web3, platforms succeed by becoming protocols… and people succeed by becoming platforms.”
We’re entering a phase shift:
Yesterday | Tomorrow |
Follow creators | Hold creators |
Monetize content | Monetize brand universe |
Likes/follows | Liquidity + upside |
Audiences trust faces over logos. Joe Rogan is a media empire. Kylie is a consumer products giant. Mr. Beast's channel. Zora’s protocol gives us the first native way to own a slice of their multi-channel brand value.
Capital → Co-Sign → Audience Growth → Brand Extensions → More Indexable Assets → Back to Capital
Capital — Funds inject liquidity into promising creators.
Co-Sign — Being in a top index is a credibility rocket.
Audience Growth — Distribution multiplies attention.
Brand Extensions — Merch, podcasts, licensing, events.
More Assets — Each extension is indexable itself.
Back to Capital — The loop compounds.
The Patron Protocol
Zora’s auto-minting is a real-time patronage engine. Today it rewards frequent posters. Tomorrow it rewards empire-builders.
From Cliques to Icons
Today’s hype mints micro-stars. Tomorrow, it bankrolls megastars who transcend the feed.
First-Mover Lock-In
Institutions will try to bundle creators. Zora can front-run by being the protocol of record for creator-brand investing.
Phase One — Coin Hype
Niche recognition. Mint mania. Stakeholder vibes.
Phase Two — Creator Brand Indexing
Portfolios built around personas, not sectors. The Kylie Coin doesn’t just track her tweets — it tracks Kylie Inc. Ventures like Dockerzxbt will initially have a head start on competing partner infrastructures (assuming they protect their reputations/trust as fiercely as their portfolios.)
Phase Three — Brand → Culture
Zora becomes as essential to backing a personal brand as VC is to funding a startup.
Within 24 months, the most valuable coins on Zora won’t belong to the most active posters — they’ll belong to creators whose brand value is exploding off-platform.
Right now, everything happens within the walls of Zora's platform. But the blockchain empowers creators to eventually expand their token ecosystem into the offline and online world, on the path to eventually becoming a 360 fandom universe built on access, ownership, and community. In the past, this kind of thinking was the stuff of pipedreams. But times are changing. Protocols are emerging. And in the Zora era, people are the new platforms.
- $BONDY
UPDATE:
As I was finalizing this article, dockerzxbt just dropped a game-changing announcement.
They’re deploying a $100,000 DOCKER/wETH liquidity pool on Aerodrome, opening Docker trading to all of Base—not just Zora.
When asked for a comment, Ibu put it like this:
“After we saw the initial traction of Docker, with the fund’s coin running up to a $3 million market cap, we decided to take a huge step and take most of the profits we’d made and put them into a liquidity pool on aerodrome. The pool pairs DOCKER and wETH, which will unlock DOCKER trading for all of Base, not just Zora. The increased fees generated will allow us to dramatically scale up the investments into creators over time.”
Make no mistake...this marks the birth of cross-platform creator capital markets. Docker just became the first creator index to break out of its native platform and tap into the broader DeFi ecosystem. Stay tuned as this story progresses...
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My first post on @paragraph. A breakdown on the meteoric rise of @bearski.base.eth, why everyone is losing their shit over @zora creator coin index funds, and how all of this signals a broader trend of “people becoming the new platforms.”