A VC brand in crypto has never been this important - until now. The blockchain industry is still in its early stages; instead of real use cases, narrative, hype, token, and community are the “foundation” of the crypto space. Establishing a VC brand in crypto comes with its own unique challenges and requires a distinct strategy from Web2. Due to the volatile nature of the industry, we see crypto VC firms rise and fall every year. Even the most reputable VC firms can experience abrupt downturns...