Co-written with Ahmad Khanfar, Founder & CEO of HypelifyThe End of “Audience” as We Know ItFor years, creators have been told to “build an audience.”But in the new digital economy, followers are no longer enough. In Web3, communities are evolving from passive spectators into active shareholders — owning pieces of the very ecosystems they help grow.This shift, powered by tokenization and SocialFi infrastructure, marks the biggest social and financial realignment since the birth of the creator ...

Co-written with Ahmad Khanfar, Founder & CEO of HypelifyThe End of “Audience” as We Know ItFor years, creators have been told to “build an audience.”But in the new digital economy, followers are no longer enough. In Web3, communities are evolving from passive spectators into active shareholders — owning pieces of the very ecosystems they help grow.This shift, powered by tokenization and SocialFi infrastructure, marks the biggest social and financial realignment since the birth of the creator ...