Co-written with Ahmad Khanfar, Founder & CEO of HypelifyFor over a decade, economists have debated how to value digital attention. What started as vanity metrics — likes, comments, and shares — has evolved into one of the most powerful drivers of economic behavior in the 21st century. Now, with the rise of Web3 and tokenized ecosystems, influence itself is turning into an asset class — one that can be owned, traded, and monetized. And leading this transformation are platforms like Hypelify, w...