As a user of crypto products for four plus years, and a product person, I wanted to capture on paper some of the main user personas one may encounter in crypto.

Retail User (Normal Person/the Gambler)

Motivations:

• Make money

• leverage money more productively than sitting in cash

• buy bottom sell top

Personality Traits:

• Not afraid of risk

• Interested in new technologies

Tech Experience:

• Fairly familiar

• Works at a Tech Company/Fintech

Flaws:

• Mercenary

• Gullible

• Blinded by Greed

Strengths:

• Alfa

• indicator

• resilience

Venture Capital Fund

Motivations:

• Make money

• Get in before everyone else at ridiculous terms

Personality Traits:

• Greedy mfers

• usually smart AF tho

• long time horizion

Tech Experience:

• Could be very experienced - sometimes more sophisticated strategies than trading firms

• leverage money more pro

Flaws:

• too early

• too late

Strengths:

• Alfa

• indicator

• longevity

Airdrop Hunter

Motivations:

• Make money

• leverage money more productively than sitting in cash

• climb the “figure” ladder - 4, 5, 6 figures

Personality Traits:

• Will do anything

• will try anything

• complain about it along the way ;)

• abusive?

• mercenary

Tech Experience:

• dumb enough to try, dumb enough to cry

• free UX / QA tester

Flaws:

• too early

• too late

Strengths:

• Alfa

• indicator

• longevity

Traditional Finance User

Motivations:

• Make money

• leverage money more productively than sitting in cash as a part of a well-balanced portfolio; tranches and such

Personality Traits:

• s-s-s-suitsssss; no one wants to be a suit; they just are

• “let me add to the portfolio; lots of promise, uncorrelated”

Tech Experience:

• Excel

• Word

• Google suite

Personality Traits:

• “Suits were the superior fashion, indicative of a superior society”

• “want to grab lunch?”

• “haha don’t say that in the office”

Flaws:

• too late

• Zombie co.’s

• sometimes weak hand “I herd somethin’”

Strengths:

• ape hard

• consistent injection of capital flows

• counter-indicator

• longevity

Market-Maker

Motivations

• Make money

• make markets

• volatility

• showmanship

Personality Traits:

• no dimension is wrong; it’s all perspective

• Young, dumb,

• old, frothy,

Tech Experience:

• High frequency trading; install the fiber optics

• “I don’t trade, my bot does”

• “I created a custom program to exploit aribtrage blah blah blah”

Flaws:

• can’t make up mind on direction

• in obscure technical market making oriented projects

• use of greek letters, like who gives af

Strengths:

• can’t make up mind on direction

• well informed; maybe a node validator

• fund obscure technical protocols which are popular with rich nerds which you miss out on

• longevity

DAO/Protocol with a Treasury/Smart Contract Developer

Motivations:

• Make money

• leverage money more productively than sitting in stables

Personality Traits:

• “Regen”

• runs the gammut

Tech Experience:

• Make protocol

• varied

Flaws:

• lose money

• don’t gain money

• sit on fat treasuries and just kinda chill

Strengths:

• somehow hit every narrative with insider info

• great story tellers

• inspire idealism

• longevity

Smart Contract Exploiter

Motivations:

• N. Korean

• Make money

• Gloat on the timeline

Personality Traits:

• sneaky

• showy

Tech Experience:

• enough to steal the monies

• sometimes just a chatgpt exploit

Flaws:

• fuck people over

• fund weapons which actually end up in dead people

• sometimes hard to actually cash out

Strengths:

• great at stealin’ ze money

• scammers are great storytellers

• inspire better cybersecurity

• sometimes point out an unknown scammer in community as deflection (truth teller)

Fed

Motivations:

• Make tax money

• justice

• retribution

Personality Traits:

• Law and order

• Proactive

• Lazy

Tech Experience:

• kind of

• sometimes better than anticipated

Flaws:

• blinded by mandates

• fund weapons which actually end up in dead people

Strengths:

• blinded by mandates

• cash out predictably

• feed narratives

• inspire better cybersecurity

• find bad guys

Recommended dapps and reflinks:

Mint on Zora - the art rollup.

Stakestone - earn more with your ETH

Try out Warpcast, decentralized social networking built on FarCaster

Try out Drakula, decentralized social networking built on FarCaster

Try Grass - easy to install application/future layer 2 where you earn from your data! Uprock is another similar DePIN protocol.

Try some perpetual protocols - Contango, Aevo, LogX (referral code: 72fc880e), GammaSwap (referral code: GG2QW8), Boost, GRVT, Limitless

AI Agent/enabled wallet: Slate

AI model access: Ora (use REF code: 4ZZK30), Spectral , Venice AI

Wallets: Rainbow Wallet (smoov UX), Nest (referral: TQSF2M)

Try some streaming platforms - Sound, Sona, Catalog

NFT platforms - Highlight, rc.xyz, theHug.xyz, Gallery, oncyber, Cent, Gumball, Caviar

MuliSinq

Reputation platform/layer2: Mercle, Jumper NFT on Mercle

Layer 2’s: Scroll, Kinto Blast, Mode, farm Linea, Skate

Scroll apps: Meow, Stakestone, Rollie (HMI8AH, RMI8AR)

Dex - Perenniel

Bridges: debridge

Points Market: Whales Market

Linea Voyage

Outposts

Ithica

Infinex

Blackwing Codes: kZNz9L, NVbeX8, x6PK6O, Pbjshg, srzhi9, cujdy8, 28kc1z, ou7ku4, ixtejh, xultjq

Initia: CTG8BXOU

Lucidly - WSPEJ

debank