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NFT Inside
Scroll to the end to collect “NFT Inside” logo. The other day, Jacob shared a blog post describing an experiment he was working on with a fun little signifier to let readers know the post included something to collect: [NFT Inside].NFT InsideI thought it was a great little meme summarizing a fundamentally new experience enabled by web3. Web3 media always gives you something to take with you, to own and collect, to add to your digital inventory. It reminds me of cereal boxes that came with toy...

Bridge Pass—or how to make L2 bridging fun with NFTs
Layer 2 roll-ups hold promise to scale Ethereum, making transactions much cheaper and faster, and enabling entirely new classes of applications, without compromising on security. But today there’s a significant usability hurdle with getting funds onto an L2. Users first need to “bridge” them from Ethereum, and bridging offers a poor UX:It is slow. Users are used to transactions confirming in a few minutes on L1, bridging can take over 20 minutes.It is expensive. Bridging costs around 150k gas...
Collect is the new Like
Likes are the backbone of web2 social media. Often expressed as a heart, they’ve taken on meanings of their own. They’re as much ammo as they are currency—invoking support as much as they do jealousy or a cold shoulder. More recently, a like has come to mean about as much as “lol” entails actual laughter. No one’s really laughing out loud. With so many opportunities to like something (see Kyle Chayka’s Like Inflation), the gesture has pretty much lost its significance altogether. So why do we...
NFT Inside
Scroll to the end to collect “NFT Inside” logo. The other day, Jacob shared a blog post describing an experiment he was working on with a fun little signifier to let readers know the post included something to collect: [NFT Inside].NFT InsideI thought it was a great little meme summarizing a fundamentally new experience enabled by web3. Web3 media always gives you something to take with you, to own and collect, to add to your digital inventory. It reminds me of cereal boxes that came with toy...

Bridge Pass—or how to make L2 bridging fun with NFTs
Layer 2 roll-ups hold promise to scale Ethereum, making transactions much cheaper and faster, and enabling entirely new classes of applications, without compromising on security. But today there’s a significant usability hurdle with getting funds onto an L2. Users first need to “bridge” them from Ethereum, and bridging offers a poor UX:It is slow. Users are used to transactions confirming in a few minutes on L1, bridging can take over 20 minutes.It is expensive. Bridging costs around 150k gas...
Collect is the new Like
Likes are the backbone of web2 social media. Often expressed as a heart, they’ve taken on meanings of their own. They’re as much ammo as they are currency—invoking support as much as they do jealousy or a cold shoulder. More recently, a like has come to mean about as much as “lol” entails actual laughter. No one’s really laughing out loud. With so many opportunities to like something (see Kyle Chayka’s Like Inflation), the gesture has pretty much lost its significance altogether. So why do we...
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Established art cultures online and in the physical world won't be early adopters of NFTs. A crypto-native subculture will emerge around the medium first.
Let's look at two subcultures that may provide inspiration for how NFTs might evolve:
Photography as an art form
Streetwear as fashion
Photography was rejected by the art establishment until late in the 20th century, almost a century after it was invented.
They saw photography merely as a thoughtless mechanism for replication, one that lacked, “that refined feeling and sentiment which animate the productions of a man of genius.” source
Streetwear, similarly, was seen as a low form of fashion consumed by a low-brow audience.
Some important properties of disruptive subcultures:
Practiced by outsiders
Photography: Camera equipment tinkerers
Streetwear: Skater kids
Considered culturally inferior
Photography: Not art, but the output of a "machine"
Streetwear: Logos on sweatshirts, no appreciation for craft or materials of fashion
New marketplaces and connoisseurship criteria
Photography: Collector community outside of “art world”
Streetwear: Bespoke online and retail marketplaces
Both result in controversy and a rejection of the new form among the old guard. Both are initially adopted by outsiders to the dominant culture.
Eventually, the old guard starts to slowly embrace the new medium, because the economic and cultural opportunities are too big to miss out on. Finally, the new culture is merged wholesale into the old.
NFT culture will evolve following a similar trajectory. NFT art won’t be taken seriously by the art world at first. Crypto-natives will blaze their unique path and create a new culture.
The best example of NFT culture today may be community "portraits" of crypto founders. Every civilization valorizes its heroes through art, and crypto is no different.
Established art cultures online and in the physical world won't be early adopters of NFTs. A crypto-native subculture will emerge around the medium first.
Let's look at two subcultures that may provide inspiration for how NFTs might evolve:
Photography as an art form
Streetwear as fashion
Photography was rejected by the art establishment until late in the 20th century, almost a century after it was invented.
They saw photography merely as a thoughtless mechanism for replication, one that lacked, “that refined feeling and sentiment which animate the productions of a man of genius.” source
Streetwear, similarly, was seen as a low form of fashion consumed by a low-brow audience.
Some important properties of disruptive subcultures:
Practiced by outsiders
Photography: Camera equipment tinkerers
Streetwear: Skater kids
Considered culturally inferior
Photography: Not art, but the output of a "machine"
Streetwear: Logos on sweatshirts, no appreciation for craft or materials of fashion
New marketplaces and connoisseurship criteria
Photography: Collector community outside of “art world”
Streetwear: Bespoke online and retail marketplaces
Both result in controversy and a rejection of the new form among the old guard. Both are initially adopted by outsiders to the dominant culture.
Eventually, the old guard starts to slowly embrace the new medium, because the economic and cultural opportunities are too big to miss out on. Finally, the new culture is merged wholesale into the old.
NFT culture will evolve following a similar trajectory. NFT art won’t be taken seriously by the art world at first. Crypto-natives will blaze their unique path and create a new culture.
The best example of NFT culture today may be community "portraits" of crypto founders. Every civilization valorizes its heroes through art, and crypto is no different.
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