If the internet is a reservoir, the biggest source of incoming water is user-generated content (UGC). One would assume (as do the big players in the space) that this dynamic will continue as the internet becomes more sophisticated and new technologies emerge. But as with all things technological, it’s more complicated than that. And while the promise of a turbocharged internet, complete with metaverses and 3D virtual reality, is cause for justified excitement, an enormous UGC problem threaten...

If the internet is a reservoir, the biggest source of incoming water is user-generated content (UGC). One would assume (as do the big players in the space) that this dynamic will continue as the internet becomes more sophisticated and new technologies emerge. But as with all things technological, it’s more complicated than that. And while the promise of a turbocharged internet, complete with metaverses and 3D virtual reality, is cause for justified excitement, an enormous UGC problem threaten...

Of the various up-and-coming technological developments in the zeitgeist, few are as hyped - and simultaneously unclear - as the metaverse. Its promise is grandiose: nothing short of the next revolution in digital technology. But what does that mean? What does the metaverse do? Who is it for? There is no singular, unified belief of what it will eventually solidify into. (And despite what Mark Zuckerberg might say, there are and will be more metaverses than his behemoth.) Tech insiders claim t...

Of the various up-and-coming technological developments in the zeitgeist, few are as hyped - and simultaneously unclear - as the metaverse. Its promise is grandiose: nothing short of the next revolution in digital technology. But what does that mean? What does the metaverse do? Who is it for? There is no singular, unified belief of what it will eventually solidify into. (And despite what Mark Zuckerberg might say, there are and will be more metaverses than his behemoth.) Tech insiders claim t...

In 2016, Nick Haslam, a professor of psychology at the University of Melbourne, wrote a research paper exploring the idea of "Concept Creep." The Atlantic offers a great analysis of this concept here. Essentially, Concept Creep is when a term that pertains to a particular idea begins to encompass something tangentially, loosely, or even possibly unrelated. This exact phenomenon is what has happened with the concept of the metaverse. What do we think the metaverse is now? Most people think it&...

In 2016, Nick Haslam, a professor of psychology at the University of Melbourne, wrote a research paper exploring the idea of "Concept Creep." The Atlantic offers a great analysis of this concept here. Essentially, Concept Creep is when a term that pertains to a particular idea begins to encompass something tangentially, loosely, or even possibly unrelated. This exact phenomenon is what has happened with the concept of the metaverse. What do we think the metaverse is now? Most people think it&...

Over the past few years, the words ‘blockchain,’ ‘cryptocurrency,’ ‘NFTs,’ and ‘metaverse’ have become as present as spring pollen, and for many people, as mysterious and irritating. Tech evangelists promise boundless wealth and opportunity in these spaces… platforms… or assets (what are these things?). Yet, like flying cars and virtual reality, exciting promises seem easy to make and hard to deliver. So, what is the promise of these industries, are they viable, and if so, what should you do ...

Over the past few years, the words ‘blockchain,’ ‘cryptocurrency,’ ‘NFTs,’ and ‘metaverse’ have become as present as spring pollen, and for many people, as mysterious and irritating. Tech evangelists promise boundless wealth and opportunity in these spaces… platforms… or assets (what are these things?). Yet, like flying cars and virtual reality, exciting promises seem easy to make and hard to deliver. So, what is the promise of these industries, are they viable, and if so, what should you do ...

If you’re like me, you remember when Facebook went from something dismissible to something enormous, especially regarding its value. I remember initially wondering: ‘how are they worth SO much?’ After all, using Facebook has always been free, so it doesn’t matter how many billions of people have accounts and use the site: free multiplied by any number is still no profit. What’s the secret? As we now know, it’s ads, of course. Despite its current market turbulence, the company has a market cap...

If you’re like me, you remember when Facebook went from something dismissible to something enormous, especially regarding its value. I remember initially wondering: ‘how are they worth SO much?’ After all, using Facebook has always been free, so it doesn’t matter how many billions of people have accounts and use the site: free multiplied by any number is still no profit. What’s the secret? As we now know, it’s ads, of course. Despite its current market turbulence, the company has a market cap...

In my last article, we looked at the game-changing potential of the metaverse. Specifically, how 3D graphics will shift the internet from 2D static experiences to immersive 3D synchronous experiences, we can enjoy together. With that reframe in mind, what are the implications for marketing in the metaverse, and what can brands do to take advantage of the possibilities? This question requires speculation and imagination to approach. To set down our preconceived notions of marketing, social med...

In my last article, we looked at the game-changing potential of the metaverse. Specifically, how 3D graphics will shift the internet from 2D static experiences to immersive 3D synchronous experiences, we can enjoy together. With that reframe in mind, what are the implications for marketing in the metaverse, and what can brands do to take advantage of the possibilities? This question requires speculation and imagination to approach. To set down our preconceived notions of marketing, social med...

One of the main problems related to crypto (digital assets or virtual currency) is that many people (in the ‘1st World’) who operate in the crypto sphere think of it as a monolith; that it’s one thing. Depending on one’s financial literacy and understanding of digital assets in general, you likely think of them as digital cash (like a dollar), currency (like the Dollars, Euros, or any fiat currency), or an investment (like a stock or bond). The truth is: that some digital assets are some of t...

One of the main problems related to crypto (digital assets or virtual currency) is that many people (in the ‘1st World’) who operate in the crypto sphere think of it as a monolith; that it’s one thing. Depending on one’s financial literacy and understanding of digital assets in general, you likely think of them as digital cash (like a dollar), currency (like the Dollars, Euros, or any fiat currency), or an investment (like a stock or bond). The truth is: that some digital assets are some of t...