No one sees the same rainbow.

Allow me to elaborate on why I think it is an excellent metaphor for Web3 experiences.

It is impossible for two people to see the same rainbow. In fact, it is possible for the same person to see the same rainbow twice. A rainbow is the result of the physical location of your eyes at the time that the light hits a prism. If you stand at a different place, the rainbow that you see will be different because the light is being observed from a different location.

The rainbow is a one-of-a-kind experience that is tailored to the viewer. This is similar to what the Web3 experience should be. We now have the ability to, at a very low cost, analyze the behavioral history of a person based on how they transact and what they own. While the data is still rough, it will improve. This means that it is cheap to package that information and use that as input for what to offer that user. That can mean exclusive access, opportunities, a set of features etc.

The rainbow is also an emotional experience. We like rainbows because humans have evolved to think that rainbows and their colors are beautiful. We like the fact that they appear after a rainstorm, they give us beauty and hope.

Society has also associated rainbows with different cultural concepts. For the LGBTQ community, rainbows can symbolize pride and acceptance. For luck seeking folks, rainbows can mean a pot of gold at the end. For certain mothers, rainbows can symbolize their love for a lost child. Humans think rainbows are beautiful (even though it is just a random set of lightwaves) because we have associated emotional meaning to them.

For Web3 to take on the next wave of users, we need to do more than degen and yield farm. We must include storytelling. We must use every opportunity to make an emotional connection with our users, in a hyper-personalized way.