This article investigates the effectiveness of celebrity-endorsed tokens in onboarding new users into the crypto ecosystem. Using TRUMP and MELANIA coins launched in January 2025 and endorsed by Donald Trump and Melania Trump as case studies, the analysis reveals that while these tokens attracted significant initial interest, they failed to retain users long-term.

This article investigates the effectiveness of celebrity-endorsed tokens in onboarding new users into the crypto ecosystem. Using TRUMP and MELANIA coins launched in January 2025 and endorsed by Donald Trump and Melania Trump as case studies, the analysis reveals that while these tokens attracted significant initial interest, they failed to retain users long-term.