On June 9, dark fantasy loot-based Web3 game Seraph officially launched on Binance Alpha, following the footsteps of titles like Maplestory, Tokyo Beast, and Puffverse.

Unlike typical Alpha campaigns that require point deductions for airdrop eligibility, Seraph offers a unique twist—users with 198 Binance Alpha points can claim 61 SERAPH tokens (~$11.9) without spending any points.

According to on-chain data, over 136,000 users have already claimed the airdrop, with the token trading at approximately $0.195, bringing the total airdrop value to over $1.61 million.

For many users, Seraph might still be an unfamiliar name. Developed by Seraph Studio, this AAA loot-based ARPG began testing in April 2023 and has since completed two closed tests, three seasonal trials, and two official seasons. Backed by over $10 million in funding, the game boasts a strong foundation in visual design, core gameplay, and blockchain economic mechanics.

Seraph completed its Token Generation Event (TGE) in January 2024, with its native token launching on both Ethereum and BNB Chain. Since then, the game has shown impressive traction: according to BNB Chain’s official stats, Seraph has attracted over 1.1 million users and generated 1.37 million on-chain transactions in just the past seven days—cementing its status as a serious contender in the GameFi arena.

Seraph offers a dark fantasy ARPG experience, blending classic loot-chasing mechanics with rich visuals and fast-paced dungeon combat. The game is available on PC and Steam (Web2 version).

Players choose between classic roles like Barbarian, Sorcerer, or Druid, diving into a world of dungeons, monsters, and epic boss fights to acquire powerful loot and customize their builds.

What sets Season 3 apart is Seraph’s zero-entry cost model. Unlike most blockchain games that require upfront NFT purchases, all new players can claim a starter pack worth over $100 for free, including:

• Season Pass: Unlocks premium rewards and upgrade materials.

• Level 60 Boost: Skip early quests and jump straight into endgame farming

• Market Stall Permit: Enables listing of rare loot in-game to earn "Crystals"

Crystals can be converted into NFTs once players collect 2,000, and traded on Seraph’s official marketplace—making it possible to play, loot, and earn without spending a dime.

The SERAPH token is now available on Bybit, KuCoin, and MEXC, offering wide market access to players and investors alike. On May 25, Seraph launched its on-chain liquidity pool, which has already surpassed $1.2 million TVL.

To accompany the Binance Alpha campaign, the team also rolled out a staking program for LP providers. Users can add liquidity for the SERAPH/USDT pair (0.01% fee tier) on PancakeSwap, then stake the LP tokens into ActPass to share in a 500,000 SERAPH reward pool.

ActPass serves as Seraph’s all-in-one account and asset management system. It supports email registration and integrates an MPC wallet, allowing users to create a Web3 wallet without seed phrases—making the onboarding experience seamless for newcomers.

For any Play-to-Earn game, token price and liquidity are critical. With the Binance Alpha launch, Seraph has delivered a strong signal of stability and long-term potential for its player economy.

The highlight of Season 3 is the introduction of the Mercenary System, which brings strategic depth to Seraph’s economic loop through two interconnected mechanics:

• Mercenary Dungeons: Players build and upgrade mercenary teams to tackle AI-driven battles and time-limited bosses, earning equipment chests and Feathers (which can be exchanged for SERAPH tokens).

• Mercenary Expeditions: Mercenaries can be sent on missions to earn Blood Gems, which both level up mercenaries and act as dungeon entry tokens

Together, these two systems create a closed-loop economy centered on gameplay participation and resource management. To kick off the system, Seraph launched a limited NFT auction for 5,000 unique Mercenary NFTs from June 9 (14:00 UTC+8) to June 11 (14:00 UTC+8).

The starting bid is 20 USDT + 10 SERAPH per NFT. Winning bidders will gain exclusive access to these assets and their corresponding advantages in the new gameplay systems.

From a no-point airdrop campaign and breakout on-chain stats to a multi-layered economy powered by mercenary gameplay, Seraph is firing on all fronts to capture the GameFi spotlight.

Whether it can maintain momentum over the long term will depend on its continued content delivery, tokenomics management, and community engagement. But so far, with its polished gameplay, zero-barrier entry model, and evolving economic systems, Seraph has delivered one of the most promising GameFi case studies in recent memory.