ZerionZerion Extension Goes Live!
In June 2023, during the depths of the bear market, we opened early access to our groundbreaking product — our browser extension wallet. Since then, we’ve been steadily improving our extension thanks to the invaluable feedback from around 30,000 users from Zerion’s existing NFT holders and members of specific communities across web3 who tested the extension first. Today we’re excited to announce that it’s finally ready, and Zerion’s extension is now available for everyone!This is not ‘just an...
ZerionZerion Rewards: XP, Levels, and More
Now, you can earn XP for every transaction in Zerion Wallet! Furthermore, on ZERϴ Network, transactions are free and you can gain even more XP with daily quests. As you get more XP, you level up and unlock rewards. Let’s dive into how all this works. Over 10M wallets are eligible for XP! Import your address into Zerion Wallet to claim your XP. Subscribe to the ZERO Network publication on Paragraph to never miss new quests.Learn more about Zerion Rewards:Introducing Zerion Rewards: XP, Levels,...
ZerionThe Great Wall in Web3
I tried to use the top 100 dApps with three different wallets, and the login experience was even worse than we thought. Web3 is supposed to bring us great accessibility to the new internet. Self-custodial and permissionless! But look what we have at the bottom line:32% of dapps don’t work at all if you don’t use Metamask 😖43% of dapps have hardcoded login options (can’t detect other wallets if the user has them)14 % have 10 or more login options 🤯, while two of them have 20 login options (G...
Your crypto wallet for everything onchain
ZerionZerion Extension Goes Live!
In June 2023, during the depths of the bear market, we opened early access to our groundbreaking product — our browser extension wallet. Since then, we’ve been steadily improving our extension thanks to the invaluable feedback from around 30,000 users from Zerion’s existing NFT holders and members of specific communities across web3 who tested the extension first. Today we’re excited to announce that it’s finally ready, and Zerion’s extension is now available for everyone!This is not ‘just an...
ZerionZerion Rewards: XP, Levels, and More
Now, you can earn XP for every transaction in Zerion Wallet! Furthermore, on ZERϴ Network, transactions are free and you can gain even more XP with daily quests. As you get more XP, you level up and unlock rewards. Let’s dive into how all this works. Over 10M wallets are eligible for XP! Import your address into Zerion Wallet to claim your XP. Subscribe to the ZERO Network publication on Paragraph to never miss new quests.Learn more about Zerion Rewards:Introducing Zerion Rewards: XP, Levels,...
ZerionThe Great Wall in Web3
I tried to use the top 100 dApps with three different wallets, and the login experience was even worse than we thought. Web3 is supposed to bring us great accessibility to the new internet. Self-custodial and permissionless! But look what we have at the bottom line:32% of dapps don’t work at all if you don’t use Metamask 😖43% of dapps have hardcoded login options (can’t detect other wallets if the user has them)14 % have 10 or more login options 🤯, while two of them have 20 login options (G...
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Each technology innovation brings new ways to build and engage communities.
Today’s major tech giants uncovered innovative tactics to grow to almost unimaginable size but we think it’s time for a fresh, Web3-native approach to building a community fully onchain.
We’re thrilled to partner with Mirror to launch a new feature that will enable us to continue to develop our onchain relationship with our users and community.
Alpha Inside: Keep reading to mint an NFT exclusively for our Mirror subscribers.
Traditional marketing doesn’t work in Web3.
Major digital platforms are highly suspicious of crypto and scammers can easily outbid legitimate businesses. When everything is about who has the deepest pockets, nothing (and no one) else really matters.
Organic channels are equally broken with search engines and social media overwhelmed with low-quality content made for algorithms not people. The arrival of AI will only make these problems worse.
The only reliable guiding light is a strong on-chain brand users can trust.
Onchain brands develop deep relationships with their users, community and fans rooted in the blockchain. They communicate through onchain interactions with addresses owned by their audience.
A simple example is an NFT collection. When users mint an NFT collection, they effectively own a piece of the brand. Other people see the brand in their wallets. It becomes a part of their onchain identity.
Elements of onchain branding:
Onchain interactions build direct and deep connections with the audience — for example, NFTs exist right in their wallets
The wallet footprint shows how many people have been directly exposed to the brand, for example, through minting and owning NFTs
Others can see brands in wallets of their friends, influencers, etc — this is huge because even if your brand lives as a physical card in their physical wallet, nobody can see that.
There are no fixed “story modes” or entry points with on-chain brands. Multiple entry points mean users can go as deep or as shallow as they want in their fandom. You can hang out in the brand community for free. Or you can own 100 ETH worth of NFTs from that brand. There is no right or wrong way.
Finally, onchain branding is opt-in first. You interact (e.g. mint an NFT) with the brand only if you want. You are always in control.
We started experimenting with onchain marketing and branding before we even crystallized it into a strategy. Here are a few examples:
Launched in 2021, Zerion Genesis Collection was our first NFT.
For a limited time, Genesis was free to mint. It was also a fun way to launch NFT portfolio tracking features and show that Zerion had grown into much more than a DeFi tracker.
Zerion DNA is a free-to-mint dynamic NFT with 60,000+ unique owners and counting that changes with all your on-chain actions.
The NFT avatar’s appearance evolves as you trade and perform other on-chain actions. But this happens only if you have the NFT in your Zerion Wallet.
Zerion DNA holders are also the first to get exclusive perks from our partners — for example, their addresses were whitelisted to claim Lens Protocol profiles.
We partnered with Lens Profile early on in their journey.
We also post content at Zerion.lens.
If you have a Lens profile, you can follow us and collect many of our posts.
Zerion’s Discord server, with 45,000 members, is still the main hub for the Zerion community.
But it’s not just boring old Web2. We use Guild.xyz to bring Discord onchain. Over 20k people have connected their Ethereum addresses and many of them hold Zerion DNA and get special server roles.
Zerion is your all-in-one crypto wallet to manage tokens, DeFi, and NFTs across Ethereum, Solana, and every major EVM chain.
We hold bi-monthly Zerion Connect calls on our Discord where attendees can claim a Zerion POAP. We also have ultra-limited POAPs for Zerion IRL events like the Web3 Healing Sunday in Vietnam.
These POAPs became so popular that we had to start charging $3 to mint them. The proceeds go into the Zerion Community Fund.
We also made it simple to get your money back 👇
If you listened to the call and can answer a few simple questions, you get your POAP mint fee back.
We do this through Dispatch Quests: correctly answer the questions and get your money. This encourages high quality engagement.
https://app.dispatch.xyz/polygon/zerion30
For major events and conferences we often create unique NFTs that friends and people we meet can claim:
https://opensea.io/assets/0xe0A754632aC6C770b8Da814d111249Fc0E86746D/1
Our users, fans and community members who interact with us on these channels deepen their onchain relationship with Zerion.
Some addresses have touched (minted, claimed, followed, etc) all sides of Zerion’s onchain branding. Although we don’t know exactly who these people are, we do not that they are some of the most active and engaged members of our community.
Our goal is to expand our onchain branding over the coming months and offer new ways for web3 citizens to join us.
With this in mind, we’re proud to announce the latest way for you to join our onchain community: The Zerion OG NFT.
As a Mirror launch partner we’re helping pilot a new feature within the premier web3 blogging tool that will allow users to mint NFTs directly within Mirror.
The Zerion OGs NFT is a free mint that will be open for 8 days beginning Wednesday March 8. Holding this NFT enables access to gated content, early access, and other perks exclusively for subscriber NFT holders.
NB: You can view this and other Optimism NFTs in your Zerion Wallet! If you mint it in another wallet, just connect it to app.zerion.io and enjoy all your multichain NFTs.
Each technology innovation brings new ways to build and engage communities.
Today’s major tech giants uncovered innovative tactics to grow to almost unimaginable size but we think it’s time for a fresh, Web3-native approach to building a community fully onchain.
We’re thrilled to partner with Mirror to launch a new feature that will enable us to continue to develop our onchain relationship with our users and community.
Alpha Inside: Keep reading to mint an NFT exclusively for our Mirror subscribers.
Traditional marketing doesn’t work in Web3.
Major digital platforms are highly suspicious of crypto and scammers can easily outbid legitimate businesses. When everything is about who has the deepest pockets, nothing (and no one) else really matters.
Organic channels are equally broken with search engines and social media overwhelmed with low-quality content made for algorithms not people. The arrival of AI will only make these problems worse.
The only reliable guiding light is a strong on-chain brand users can trust.
Onchain brands develop deep relationships with their users, community and fans rooted in the blockchain. They communicate through onchain interactions with addresses owned by their audience.
A simple example is an NFT collection. When users mint an NFT collection, they effectively own a piece of the brand. Other people see the brand in their wallets. It becomes a part of their onchain identity.
Elements of onchain branding:
Onchain interactions build direct and deep connections with the audience — for example, NFTs exist right in their wallets
The wallet footprint shows how many people have been directly exposed to the brand, for example, through minting and owning NFTs
Others can see brands in wallets of their friends, influencers, etc — this is huge because even if your brand lives as a physical card in their physical wallet, nobody can see that.
There are no fixed “story modes” or entry points with on-chain brands. Multiple entry points mean users can go as deep or as shallow as they want in their fandom. You can hang out in the brand community for free. Or you can own 100 ETH worth of NFTs from that brand. There is no right or wrong way.
Finally, onchain branding is opt-in first. You interact (e.g. mint an NFT) with the brand only if you want. You are always in control.
We started experimenting with onchain marketing and branding before we even crystallized it into a strategy. Here are a few examples:
Launched in 2021, Zerion Genesis Collection was our first NFT.
For a limited time, Genesis was free to mint. It was also a fun way to launch NFT portfolio tracking features and show that Zerion had grown into much more than a DeFi tracker.
Zerion DNA is a free-to-mint dynamic NFT with 60,000+ unique owners and counting that changes with all your on-chain actions.
The NFT avatar’s appearance evolves as you trade and perform other on-chain actions. But this happens only if you have the NFT in your Zerion Wallet.
Zerion DNA holders are also the first to get exclusive perks from our partners — for example, their addresses were whitelisted to claim Lens Protocol profiles.
We partnered with Lens Profile early on in their journey.
We also post content at Zerion.lens.
If you have a Lens profile, you can follow us and collect many of our posts.
Zerion’s Discord server, with 45,000 members, is still the main hub for the Zerion community.
But it’s not just boring old Web2. We use Guild.xyz to bring Discord onchain. Over 20k people have connected their Ethereum addresses and many of them hold Zerion DNA and get special server roles.
Zerion is your all-in-one crypto wallet to manage tokens, DeFi, and NFTs across Ethereum, Solana, and every major EVM chain.
We hold bi-monthly Zerion Connect calls on our Discord where attendees can claim a Zerion POAP. We also have ultra-limited POAPs for Zerion IRL events like the Web3 Healing Sunday in Vietnam.
These POAPs became so popular that we had to start charging $3 to mint them. The proceeds go into the Zerion Community Fund.
We also made it simple to get your money back 👇
If you listened to the call and can answer a few simple questions, you get your POAP mint fee back.
We do this through Dispatch Quests: correctly answer the questions and get your money. This encourages high quality engagement.
https://app.dispatch.xyz/polygon/zerion30
For major events and conferences we often create unique NFTs that friends and people we meet can claim:
https://opensea.io/assets/0xe0A754632aC6C770b8Da814d111249Fc0E86746D/1
Our users, fans and community members who interact with us on these channels deepen their onchain relationship with Zerion.
Some addresses have touched (minted, claimed, followed, etc) all sides of Zerion’s onchain branding. Although we don’t know exactly who these people are, we do not that they are some of the most active and engaged members of our community.
Our goal is to expand our onchain branding over the coming months and offer new ways for web3 citizens to join us.
With this in mind, we’re proud to announce the latest way for you to join our onchain community: The Zerion OG NFT.
As a Mirror launch partner we’re helping pilot a new feature within the premier web3 blogging tool that will allow users to mint NFTs directly within Mirror.
The Zerion OGs NFT is a free mint that will be open for 8 days beginning Wednesday March 8. Holding this NFT enables access to gated content, early access, and other perks exclusively for subscriber NFT holders.
NB: You can view this and other Optimism NFTs in your Zerion Wallet! If you mint it in another wallet, just connect it to app.zerion.io and enjoy all your multichain NFTs.
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