Twitter, Discord, and Telegram are the primary platforms fostering hives of activity around decentralized digital assets.
Those that intend on remaining in the space long term will find that maximizing Twitter functionality is invaluable to reaping the rewards on their web3 journey.
To caveat, diversifying content across multiple platforms is good practice to mitigate the risk of Twitter failing in its objectives, or competition superseding through superior technology. There is a real risk that the current CEO’s approach could have a severe adverse impact on the platform’s future.
Nonetheless, the platform is the current meta for discourse around NFTs. This article provides actionable steps to execute using Twitter effectively.
The Open Network Effects
Twitter’s Web3 Journey
Future Predictions
Actionable Steps and Functionality
Twitter Tools
Closing Remarks (TL;DR)
Twitter offers an open communication platform. NFT and crypto enthusiasts have adopted Twitter as its go-to platform, extracting the benefits to maximize their experience.
Mastering Twitter will enable a better means of broadening the reach of your personal web3 brand. Twitter facilitates the ability to broadcast to a wide audience, while Discord provides a means of communicating more intimately to a focused group of individuals within curated communities. Both serve different, yet essential, purposes in the current web3 communication system.
Twitter enables an open transmission of announcements, or the ability to host live “spaces.” This provides a virtual stage for discourse on a range of hot topics to a wide reach of people. It provides touch points of communication that may not have been feasible previously. Want to interact with your favorite celebrity? Make a poignant statement that will capture their attention. Mastering the use of the “spaces” button, and requesting to speak, can further propagate your personal brand and enhance your web3 voyage.
It’s known that Twitter is a gold mine for “relatively timely” NFT news. Maximizing your presence on Twitter can be revolutionary to your career within the web3 space.
Twitter tends to act as a primary place of opportunity in the NFT sector, with many of those obtaining their current web3 role through engagement on this platform.
The unfiltered thoughts, included on the 240-character limit tile, enable a rapid transfer of information; typically faster than a traditional media or news outlet. The downside being the source may not be fully verifiable. Nonetheless, if you curate the accounts you follow to include only reliable sources, it can be an incredibly powerful tool.
Now that we’ve established what Twitter is, and why it’s a good fit for NFTs, let’s take a look at the web3 journey to date and potential future avenues.
For years, Twitter has been a hub for crypto-related discourse. The real-time nature of information disbursement lends itself to the timely actionable details required to stay ahead in the space.
The profile picture (“PFP”) NFT meta stemmed from the likes of Cryptopunks which were used initially by those who wanted a digital personality but desired a level of anonymity online.
The key issue was the ability to simply “right-click save.” The lack of immediate confirmation of ownership makes it cumbersome, and inefficient, to verify whether the person displaying the image is the rightful owner.
https://twitter.com/TwitterBlue/status/1484226494708662273?s=20&t=4U-kOR3Rv0TnWlwND5yI_Q
The Twitter Hexagon PFP, launched in January 2022, involved the integration of NFTs using Opensea-verified collections. This enabled the ability to prove ownership of an NFT at a glance, without the need to dig into the blockchain to verify.
This was expected to kick-start the next mass adoption, as many new users were anticipated to see the benefits. However, this feature flopped with a slow rollout partly driven by the functionality being contingent on the country in which you were based. The lack of global consistency meant very few used the hexagon, and it fell by the wayside.
Tweet Tiles were announced in October 2022. Certain NFT listings were intended to be displayed on Twitter as a form of advertising or curating the images, with limited information and an enhanced image that would link to the marketplace to purchase it. This was initially limited to specific marketplaces but could be rolled out to a wider group in the future.
The launch was delayed following continued adverse macro conditions and the restructuring of Twitter, but its functionality could be great if a crypto payment layer is integrated into Twitter allowing users to transact directly.
While the attempts at NFT integration have been slow and ineffective, this doesn’t mean that there isn’t a revolutionary upgrade in the pipeline. All it took for the 2013 crypto boom was a buy button integrated by Coinbase. Simplicity and improved user experience are incredibly effective in onboarding the masses. After all, if your life was made easier by a decentralized application, wouldn’t you use it?
We could even see Twitter fully integrated with web3, including NFTs, which could enable a standalone brand-building platform with a payment layer to reward creators.
https://twitter.com/NFT_GOD/status/1594343822258892800?s=20&t=o_6rv0-nGFHQ4mnfmuWMfg
What does this mean? Well, empires could be built around brands that leverage the community present on the platform. There are 350 million users available. If you write content that’s worth tipping or paying for, then Twitter is the platform.
CZ has experience in crypto wallet infrastructure and high-frequency trading. He’s invested $500 million into the Twitter acquisition with Elon Musk, so he has a vested interest. Adding a crypto payment layer that enables a user to tip another user for content using a wallet or email address will add an incredible amount of functionality and provide less friction than current modes of monetizing distributed content (e.g., Substack).
The current Twitter model is cumbersome. It requires the Twitter content creator to divert the user to a separate platform for a newsletter or subscription with just a glimpse of the content on Twitter. Why not have the entire business model on a single platform?
Now that the bear market is in full flight, it’s prime time to get working on learning how to use the platform to its full potential so you’re ready for the next flurry of interest from new faces. Many of the large crypto and NFT accounts in 2021 were started out of the 2017/18 bull and a subsequent bear market. Becoming a veteran for the next cycle will require a consistent, concerted effort, and the best time to start is now.
Let’s examine some actionable steps you can take.
Many solely consume content on Twitter, as opposed to creating content. But those that harness its full potential will reap the rewards. Here are some actionable steps you can take to maximize the use of the platform and grow your web3 presence.
Basic functionality:
Retweets enable us to share, amplify, and celebrate each other and tweets that we find valuable. There’s an estimate that a stadium wave takes 30 people to gather momentum. The reach of retweeting 30 times, from reasonably-sized accounts, can send the content viral.
Create Twitter Lists to sort content and allow you to curate your Twitter feed into relevant content.
Make use of “Analytics.twitter.com”
Monitoring your data and how you interact can help you iterate, adapt, and focus on content that grows your brand rather than wasting time on content that is ignored.
To caveat: you shouldn’t do this at the expense of areas you enjoy; it should complement those areas. Remaining true to your values is invaluable in the long run.
The Twitter algorithm punishes giveaways, engagement baiting, buying followers, or follow-for-follow strategies. Patience and consistency are key, nothing is free, and these short-sighted approaches are painfully transparent.
Managing direct messages (“DM”) can be a challenge when an account gets to a certain size. It’s imperative you build out a system for doing this. Actioning the DM immediately so as not to have to return to this can be an efficient means of doing so.
Educate yourself and grow your network:
Experiment with video content. There are suggestions for a “Vine” style integration. Mastering video content ahead of the curve will set you apart from the competition in your niche. Kmoney is the current leader in this regard with many comical videos that propelled him to over 100k followers in less than a year.
Master thread writing. Twitter is a written content platform. It enables those who excel at compelling writing to lead their genre. Zeneca and NFT_God are masters in their respective fields of NFT and self-improvement, respectively.
Master Twitter Spaces. A character that’s been compared to marmite is @shillain_Villain. While his content stirs strong reactions, he is arguably a great personality to manage Twitter spaces. He’s now one of the most reached accounts as per Inspect.
Network with other content creators and form your pod. Target accounts and thought leaders that are a similar size, and frequently interact with them daily. This will create synergies through network effects and increase the reach of all accounts.
Improve your writing. This is the challenge, but the best way is to read and put what you’ve read into practice. Learn something new? Write about it and tell others what you’ve learned. This will work twofold by: 1) demonstrating to yourself that you know the topic, as you would be unable to explain it to someone if you didn’t, and 2) allowing you the chance to find and develop your voice. Use a thesaurus, read others’ writing, and find new ways to enhance the language you use.
Let’s peruse some tools that can fortify your literary arsenal.
Tweetdeck is a tweet management tool that allows you to schedule tweets to maximize engagement or capitalize on prime time zones.
It provides access for a team of people to manage the project account so that a continual flow of updates is not reliant on a single person.
This is great for an account covering a project that requires frequent updates and engagement with the community.
Hypefury is great for organizing and structuring content. It allows for laser-sharp focus in drafting and delivering content without the distractions from the other noise on Twitter.
The auto-suggesting of content to repurpose plus the Artificial Intelligence functionality mitigates writer’s block and allows for continued creative content to maintain your audiences’ attention.
The application allows for threads and tweets to be scheduled months in advance to keep the consistent delivery of content which is imperative for maintaining engagement from your audience.
If you want to understand the reach of a “model” account, then Inspect offers a good analysis of top-reaching accounts including profiles for each.
Scroll through and find the style of account you want to imitate on Twitter and you can model the Tweets or content similar to a specific profile. Then add your flavor.
While this is not specific to Twitter, it is paramount that you continue to develop your vocabulary and grammar, particularly as someone who writes using a literary platform such as Twitter.
Integrating the Chrome extension allows for grammar checks on applications like Twitter.
Twitter is crucial to excelling in the NFT space. Positioning yourself and leveraging the tips and tools in this article will put you in a strong position ahead of the next bull market. Use this bear market to develop your knowledge, skills and writing so that you’re equipped to build your web3 career and network.
Actionable steps to improving your web3 journey:
Master optimal retweet functionality.
Create Twitter Lists.
Make use of “Analytics.twitter.com”
Don’t sell out to cheap content.
Experiment with video content.
Master thread writing.
Master Twitter Spaces.
Network.
Improve your writing.
Find your unique selling point.
Managing your direct messages (“DM”) efficiently.
Leverage the following tools:
Tweetdeck.
Hypefury.
Inspect.
Grammarly.
At OriginsNFT we leverage data-driven decision-making, educational resources, and proprietary analytics to remain ahead of the curve concerning blockchain tech, specifically NFTs. To find out more, please visit our website or Twitter.
To purchase a pass, please visit our Opensea page.
What’s your unique selling point? Your key differentiating factor. Write what you know. If you were to do your niche, would you deliver the best content? Could you add a spin on this that others can’t? For example, if you’re a chartered accountant turned “degen,” you can probably add tradFi knowledge to the decentralized world. Projects are failing due to mismanaged runways, yet we are taught to manage cashflows and understand the working capital cycle. So offer this knowledge - someone will find it useful. You will develop your audience and Twitter is the platform to do this.
Origins ResearchCreepz: Everything You Need To Know
https://twitter.com/crypto__kermitCreepz by Overlord is a multimedia entertainment NFT brand that encompasses TV animation, streetwear fashion and blockchain gaming. The brand takes inspiration from Pokemon's blueprint to create an entire entertainment ecosystem of different games, digital experiences, animated series, and merchandise. This article will examine what Creepz and the Overlord is, the power of lore and high conviction buyers, as well as dive into the factors that push Overlo...
Origins ResearchNFT Burn-Redeem Mechanisms
https://twitter.com/RamiWritesIntroductionBurning or redemption mechanisms (Burn-Redeems) offer a twist to NFT collecting, making the act more interactive than has been the case historically. Many NFTs have just been held or sold previously, but can now be spent as well, and the past weeks have consequently seen many burns as a result. This write-up defines the types of burn mechanisms, their history (longer than you might expect), and a perspective on their future. Enjoy.Article OutlineHisto...
Origins ResearchSappy Seals: From Memes to Leading Content Creation in Web3
https://www.twitter.com/crypto__kermitSappy Seals is a Web3 brand that has successfully demonstrated the importance of communities in building a strong brand in the NFT space. In this article, we will cover the Sappy ecosystem: Sappy Seals, Pixlverse, and Pixl Labs. It will explore how the strength of community, and memes, can propel a brand to become a leading content creator incubator in the Web3 space.Article OutlineBackgroundThe Sappy Seals CultureThe Power of MemesUpcoming Updates To Loo...
The goal of Origins is to create value for our users by providing educational resources and actionable insights.
Twitter, Discord, and Telegram are the primary platforms fostering hives of activity around decentralized digital assets.
Those that intend on remaining in the space long term will find that maximizing Twitter functionality is invaluable to reaping the rewards on their web3 journey.
To caveat, diversifying content across multiple platforms is good practice to mitigate the risk of Twitter failing in its objectives, or competition superseding through superior technology. There is a real risk that the current CEO’s approach could have a severe adverse impact on the platform’s future.
Nonetheless, the platform is the current meta for discourse around NFTs. This article provides actionable steps to execute using Twitter effectively.
The Open Network Effects
Twitter’s Web3 Journey
Future Predictions
Actionable Steps and Functionality
Twitter Tools
Closing Remarks (TL;DR)
Twitter offers an open communication platform. NFT and crypto enthusiasts have adopted Twitter as its go-to platform, extracting the benefits to maximize their experience.
Mastering Twitter will enable a better means of broadening the reach of your personal web3 brand. Twitter facilitates the ability to broadcast to a wide audience, while Discord provides a means of communicating more intimately to a focused group of individuals within curated communities. Both serve different, yet essential, purposes in the current web3 communication system.
Twitter enables an open transmission of announcements, or the ability to host live “spaces.” This provides a virtual stage for discourse on a range of hot topics to a wide reach of people. It provides touch points of communication that may not have been feasible previously. Want to interact with your favorite celebrity? Make a poignant statement that will capture their attention. Mastering the use of the “spaces” button, and requesting to speak, can further propagate your personal brand and enhance your web3 voyage.
It’s known that Twitter is a gold mine for “relatively timely” NFT news. Maximizing your presence on Twitter can be revolutionary to your career within the web3 space.
Twitter tends to act as a primary place of opportunity in the NFT sector, with many of those obtaining their current web3 role through engagement on this platform.
The unfiltered thoughts, included on the 240-character limit tile, enable a rapid transfer of information; typically faster than a traditional media or news outlet. The downside being the source may not be fully verifiable. Nonetheless, if you curate the accounts you follow to include only reliable sources, it can be an incredibly powerful tool.
Now that we’ve established what Twitter is, and why it’s a good fit for NFTs, let’s take a look at the web3 journey to date and potential future avenues.
For years, Twitter has been a hub for crypto-related discourse. The real-time nature of information disbursement lends itself to the timely actionable details required to stay ahead in the space.
The profile picture (“PFP”) NFT meta stemmed from the likes of Cryptopunks which were used initially by those who wanted a digital personality but desired a level of anonymity online.
The key issue was the ability to simply “right-click save.” The lack of immediate confirmation of ownership makes it cumbersome, and inefficient, to verify whether the person displaying the image is the rightful owner.
https://twitter.com/TwitterBlue/status/1484226494708662273?s=20&t=4U-kOR3Rv0TnWlwND5yI_Q
The Twitter Hexagon PFP, launched in January 2022, involved the integration of NFTs using Opensea-verified collections. This enabled the ability to prove ownership of an NFT at a glance, without the need to dig into the blockchain to verify.
This was expected to kick-start the next mass adoption, as many new users were anticipated to see the benefits. However, this feature flopped with a slow rollout partly driven by the functionality being contingent on the country in which you were based. The lack of global consistency meant very few used the hexagon, and it fell by the wayside.
Tweet Tiles were announced in October 2022. Certain NFT listings were intended to be displayed on Twitter as a form of advertising or curating the images, with limited information and an enhanced image that would link to the marketplace to purchase it. This was initially limited to specific marketplaces but could be rolled out to a wider group in the future.
The launch was delayed following continued adverse macro conditions and the restructuring of Twitter, but its functionality could be great if a crypto payment layer is integrated into Twitter allowing users to transact directly.
While the attempts at NFT integration have been slow and ineffective, this doesn’t mean that there isn’t a revolutionary upgrade in the pipeline. All it took for the 2013 crypto boom was a buy button integrated by Coinbase. Simplicity and improved user experience are incredibly effective in onboarding the masses. After all, if your life was made easier by a decentralized application, wouldn’t you use it?
We could even see Twitter fully integrated with web3, including NFTs, which could enable a standalone brand-building platform with a payment layer to reward creators.
https://twitter.com/NFT_GOD/status/1594343822258892800?s=20&t=o_6rv0-nGFHQ4mnfmuWMfg
What does this mean? Well, empires could be built around brands that leverage the community present on the platform. There are 350 million users available. If you write content that’s worth tipping or paying for, then Twitter is the platform.
CZ has experience in crypto wallet infrastructure and high-frequency trading. He’s invested $500 million into the Twitter acquisition with Elon Musk, so he has a vested interest. Adding a crypto payment layer that enables a user to tip another user for content using a wallet or email address will add an incredible amount of functionality and provide less friction than current modes of monetizing distributed content (e.g., Substack).
The current Twitter model is cumbersome. It requires the Twitter content creator to divert the user to a separate platform for a newsletter or subscription with just a glimpse of the content on Twitter. Why not have the entire business model on a single platform?
Now that the bear market is in full flight, it’s prime time to get working on learning how to use the platform to its full potential so you’re ready for the next flurry of interest from new faces. Many of the large crypto and NFT accounts in 2021 were started out of the 2017/18 bull and a subsequent bear market. Becoming a veteran for the next cycle will require a consistent, concerted effort, and the best time to start is now.
Let’s examine some actionable steps you can take.
Many solely consume content on Twitter, as opposed to creating content. But those that harness its full potential will reap the rewards. Here are some actionable steps you can take to maximize the use of the platform and grow your web3 presence.
Basic functionality:
Retweets enable us to share, amplify, and celebrate each other and tweets that we find valuable. There’s an estimate that a stadium wave takes 30 people to gather momentum. The reach of retweeting 30 times, from reasonably-sized accounts, can send the content viral.
Create Twitter Lists to sort content and allow you to curate your Twitter feed into relevant content.
Make use of “Analytics.twitter.com”
Monitoring your data and how you interact can help you iterate, adapt, and focus on content that grows your brand rather than wasting time on content that is ignored.
To caveat: you shouldn’t do this at the expense of areas you enjoy; it should complement those areas. Remaining true to your values is invaluable in the long run.
The Twitter algorithm punishes giveaways, engagement baiting, buying followers, or follow-for-follow strategies. Patience and consistency are key, nothing is free, and these short-sighted approaches are painfully transparent.
Managing direct messages (“DM”) can be a challenge when an account gets to a certain size. It’s imperative you build out a system for doing this. Actioning the DM immediately so as not to have to return to this can be an efficient means of doing so.
Educate yourself and grow your network:
Experiment with video content. There are suggestions for a “Vine” style integration. Mastering video content ahead of the curve will set you apart from the competition in your niche. Kmoney is the current leader in this regard with many comical videos that propelled him to over 100k followers in less than a year.
Master thread writing. Twitter is a written content platform. It enables those who excel at compelling writing to lead their genre. Zeneca and NFT_God are masters in their respective fields of NFT and self-improvement, respectively.
Master Twitter Spaces. A character that’s been compared to marmite is @shillain_Villain. While his content stirs strong reactions, he is arguably a great personality to manage Twitter spaces. He’s now one of the most reached accounts as per Inspect.
Network with other content creators and form your pod. Target accounts and thought leaders that are a similar size, and frequently interact with them daily. This will create synergies through network effects and increase the reach of all accounts.
Improve your writing. This is the challenge, but the best way is to read and put what you’ve read into practice. Learn something new? Write about it and tell others what you’ve learned. This will work twofold by: 1) demonstrating to yourself that you know the topic, as you would be unable to explain it to someone if you didn’t, and 2) allowing you the chance to find and develop your voice. Use a thesaurus, read others’ writing, and find new ways to enhance the language you use.
What’s your unique selling point? Your key differentiating factor. Write what you know. If you were to do your niche, would you deliver the best content? Could you add a spin on this that others can’t? For example, if you’re a chartered accountant turned “degen,” you can probably add tradFi knowledge to the decentralized world. Projects are failing due to mismanaged runways, yet we are taught to manage cashflows and understand the working capital cycle. So offer this knowledge - someone will find it useful. You will develop your audience and Twitter is the platform to do this.
Let’s peruse some tools that can fortify your literary arsenal.
Tweetdeck is a tweet management tool that allows you to schedule tweets to maximize engagement or capitalize on prime time zones.
It provides access for a team of people to manage the project account so that a continual flow of updates is not reliant on a single person.
This is great for an account covering a project that requires frequent updates and engagement with the community.
Hypefury is great for organizing and structuring content. It allows for laser-sharp focus in drafting and delivering content without the distractions from the other noise on Twitter.
The auto-suggesting of content to repurpose plus the Artificial Intelligence functionality mitigates writer’s block and allows for continued creative content to maintain your audiences’ attention.
The application allows for threads and tweets to be scheduled months in advance to keep the consistent delivery of content which is imperative for maintaining engagement from your audience.
If you want to understand the reach of a “model” account, then Inspect offers a good analysis of top-reaching accounts including profiles for each.
Scroll through and find the style of account you want to imitate on Twitter and you can model the Tweets or content similar to a specific profile. Then add your flavor.
While this is not specific to Twitter, it is paramount that you continue to develop your vocabulary and grammar, particularly as someone who writes using a literary platform such as Twitter.
Integrating the Chrome extension allows for grammar checks on applications like Twitter.
Twitter is crucial to excelling in the NFT space. Positioning yourself and leveraging the tips and tools in this article will put you in a strong position ahead of the next bull market. Use this bear market to develop your knowledge, skills and writing so that you’re equipped to build your web3 career and network.
Actionable steps to improving your web3 journey:
Master optimal retweet functionality.
Create Twitter Lists.
Make use of “Analytics.twitter.com”
Don’t sell out to cheap content.
Experiment with video content.
Master thread writing.
Master Twitter Spaces.
Network.
Improve your writing.
Find your unique selling point.
Managing your direct messages (“DM”) efficiently.
Leverage the following tools:
Tweetdeck.
Hypefury.
Inspect.
Grammarly.
At OriginsNFT we leverage data-driven decision-making, educational resources, and proprietary analytics to remain ahead of the curve concerning blockchain tech, specifically NFTs. To find out more, please visit our website or Twitter.
To purchase a pass, please visit our Opensea page.
Origins ResearchCreepz: Everything You Need To Know
https://twitter.com/crypto__kermitCreepz by Overlord is a multimedia entertainment NFT brand that encompasses TV animation, streetwear fashion and blockchain gaming. The brand takes inspiration from Pokemon's blueprint to create an entire entertainment ecosystem of different games, digital experiences, animated series, and merchandise. This article will examine what Creepz and the Overlord is, the power of lore and high conviction buyers, as well as dive into the factors that push Overlo...
Origins ResearchNFT Burn-Redeem Mechanisms
https://twitter.com/RamiWritesIntroductionBurning or redemption mechanisms (Burn-Redeems) offer a twist to NFT collecting, making the act more interactive than has been the case historically. Many NFTs have just been held or sold previously, but can now be spent as well, and the past weeks have consequently seen many burns as a result. This write-up defines the types of burn mechanisms, their history (longer than you might expect), and a perspective on their future. Enjoy.Article OutlineHisto...
Origins ResearchSappy Seals: From Memes to Leading Content Creation in Web3
https://www.twitter.com/crypto__kermitSappy Seals is a Web3 brand that has successfully demonstrated the importance of communities in building a strong brand in the NFT space. In this article, we will cover the Sappy ecosystem: Sappy Seals, Pixlverse, and Pixl Labs. It will explore how the strength of community, and memes, can propel a brand to become a leading content creator incubator in the Web3 space.Article OutlineBackgroundThe Sappy Seals CultureThe Power of MemesUpcoming Updates To Loo...
The goal of Origins is to create value for our users by providing educational resources and actionable insights.
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