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EU Big Tech regulation is not blinking. Brussels just hit X with a one hundred twenty million euro penalty for breaching the Digital Services Act after the platform failed to control illegal and harmful content. Only a few months earlier, Google was handed a two point nine five billion euro fine over its advertising technology stack, accused of tilting the online ad market in its own favour. The pattern is clear. The European Commission is turning its new playbook against the largest American platforms even as Washington complains.

Under the Digital Services Act, the biggest platforms must move faster on illegal posts, curb the spread of toxic content, and open up about how their algorithms and moderation actually work. The Digital Markets Act goes after their market power. It targets so called gatekeepers such as Apple, Amazon, Google, Meta, Microsoft, ByteDance and others, and tells them to stop bundling, stop locking in data, and stop forcing business users into their own payment or ad tools. The fine against X sits on the DSA side. The Google penalty and a fresh antitrust probe into Meta, including its use of artificial intelligence inside WhatsApp and other services, sit closer to the DMA and classic competition law. The message to Silicon Valley is that these rules are meant to bite.

That stance has survived heavy pressure from the Trump administration. Washington tried to link lower tariffs on European steel to a softer line on digital regulation and instructed diplomats to lobby hard against Brussels in defence of American tech champions. The Commission’s antitrust chief, Teresa Ribera, has pushed back in public, insisting that Europe has the sovereign right to police its own market. “We will not trade competition law for tariff relief,” she said, framing enforcement as a pillar of an open, fair and sustainable economy rather than a protectionist weapon. Legal scholars such as Daniel Mandrescu see political threats from the United States losing their sting as the Commission opens formal proceedings against Meta anyway. Others, like Rupprecht Podszun, applaud the new toughness but warn that Brussels is now locked into a high bar and will be judged on how far it goes in the Google adtech case and the Meta investigation.

What happens next matters well beyond Brussels. Regulators must decide early next year whether to accept Google’s behavioural promises in advertising or push for structural surgery that could split parts of its business. Meta may be forced to rewire or even pause some artificial intelligence features if they are found to shut out rivals. Trade tension with the United States could flare again, yet inside Europe the political payoff is clear. The bloc is leaning into its role as global rule setter for the digital economy. For the tech giants that means real regulatory risk. For smaller firms it means more openings but also heavier compliance work. Deeper analysis on this phenomenon can be found at Olam News for a sharper perspective.

AntitrustBig TechDigital PolicyEU Regulation