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In this Sora update, OpenAI introduces two significant changes designed to give creators more power over their work and ensure fair monetization in the evolving landscape of AI-generated videos. The move responds to rising demands from users, rightsholders, and the broader creative community for transparency and shared benefit.

Sora now provides granular control for content ownership and likeness management, enabling rightsholders to specify how their characters, visuals, and intellectual property can be used in user-generated content. This represents a major step toward ethical AI video creation.

The new system allows rightsholders to define usage categories—full participation, partial inclusion, or complete restriction. These layers of control prevent misuse and give creators confidence that their IP will not be exploited without consent.

Altman’s vision behind the update emphasizes user collaboration rather than restriction. By allowing creators to engage on their own terms, Sora aims to encourage community participation while preserving integrity and originality.

The company acknowledges that no system is flawless and that occasional errors or “edge cases” may arise where content generation crosses defined boundaries. Continuous improvement and community feedback will be essential in fine-tuning these policies.

OpenAI’s approach also draws insight from highly creative ecosystems around the world. The balance between innovation and copyright protection has become a central theme in modern AI development.

As usage of Sora’s video generator expands, OpenAI has introduced revenue-sharing initiatives to compensate rightsholders who opt to make their content accessible for generation. This model merges sustainability with fairness, acknowledging that video creation at scale requires shared economic responsibility.

The platform’s new monetization feature will distribute a portion of generated video revenue to participating creators and IP owners. This ensures both sides—creators and the platform—benefit from the growing demand for AI video generation.

With user engagement accelerating, maintaining infrastructure and creative incentives becomes increasingly vital. Monetization helps offset operational costs while giving creators a reason to contribute more original material into the Sora ecosystem.

The revenue system is expected to evolve rapidly. OpenAI is experimenting with different engagement metrics and compensation models to find a balance between accessibility, fairness, and profitability.

Beyond Sora itself, OpenAI plans to align its policies across all products, establishing a unified governance standard that prioritizes ethical content creation. This ensures that rights control and monetization principles introduced in Sora will influence future tools within the company’s ecosystem.

All AI content tools will adopt similar principles, ensuring transparency, user protection, and compliance with global IP norms. By maintaining a consistent framework, OpenAI aims to prevent fragmented policies across its platforms.

Sora’s development cycle mirrors that of ChatGPT’s early growth—fast, experimental, and heavily reliant on community feedback. Mistakes are expected, but the company emphasizes speed in recognizing and correcting them.

OpenAI’s update acts as an open invitation to creators and rights owners to help define the future of AI-driven storytelling. Collaboration is at the core of this initiative, empowering stakeholders to guide how their works are represented, shared, and monetized.

The Sora update marks a defining moment in AI video innovation. It combines ethical rights protection with economic opportunity, ensuring that creativity remains both respected and rewarded. By promoting transparency, collaboration, and sustainability, Sora continues to shape the next era of digital media creation.

For deeper insights into global AI advancements and creator economy trends, explore more articles at Olam News.

AI VideoContent RightsCreator EconomyMonetizationOpenAISam AltmanSora