Donald Trump's back, shaking markets! His threat of 50% tariffs on EU goods and 25% on non-US iPhones from June 1, 2025, sparks fears of a global trade war. Get ready for economic turmoil!

24 May 2025 4 min

Global trade tensions are flaring up again. President Donald Trump recently announced his intention to impose 50% import tariffs on all goods coming from the European Union (EU) to the United States. This threat, set to take effect on June 1, 2025, also targets tech giants like Apple and Samsung, with a 25% tariff on iPhones and other smartphones not manufactured on American soil. This aggressive move immediately triggered widespread concern in global markets and rekindled speculation about a new round of trade wars.

Trump's decision to revive these tariff threats isn't without reason. Several key driving factors are at play:

• Negotiation Frustration: Trump openly expressed his dissatisfaction with the slow progress of trade negotiations between the US and the EU. According to him, "our discussions with them (the EU) are going nowhere!" While the EU has put forward various proposals, including substantial purchases of US LNG and soybeans, and a proposal for 0% tariffs on cars and industrial goods, these seemingly haven't met Trump's expectations.

• Unbalanced Trade: One of Trump's main complaints is the US trade deficit with the EU. Data shows the EU has a significant goods trade surplus with the US. Trump argues that EU policies are unfair and detrimental to American companies, especially in the automotive and agricultural sectors. For instance, EU car tariffs of 10% are considered higher than US tariffs of 2.5%.

• "America First" Agenda: These tariff threats align with Trump's "America First" philosophy, primarily aiming to protect domestic industries and create jobs at home. By making imported goods more expensive, he hopes to encourage consumers to buy American-made products.

• Domestic Production Pressure: Specifically for Apple and Samsung, the 25% tariff threat is a direct attempt to force these multinational companies to relocate their production facilities to the United States. Trump has long urged major corporations to manufacture in the US to create more domestic jobs.

Upon hearing these threats, the European Union isn't staying silent. They've reaffirmed their commitment to achieving "mutually beneficial" trade agreements based on "respect, not threats." However, the EU has also emphatically stated that they are "ready to defend our interests" and will retaliate with their own tariffs on US products if Trump's tariffs are implemented. This sends a strong signal that the EU won't simply concede and could trigger a broader transatlantic trade escalation.

Many in the EU also interpret these latest threats as an aggressive negotiation tactic from Trump. They argue that Trump has previously backed down from high tariffs on China due to inflation concerns and market volatility, and might do the same again. Nevertheless, caution remains paramount given the negative impact a 50% tariff would have on key EU sectors like automotive, luxury goods, and agriculture.

Trump's tariff threats could have significant consequences for the global economy:

• Extreme Market Volatility: This announcement immediately led to turmoil in global stock markets. Apple's shares and European market indices saw declines. Economists predict a period of extreme market volatility due to high uncertainty. Investors are growing anxious as optimism for a global trade agreement, which had briefly emerged, has now faded. For further insight into market conditions, you can refer to reports from the IMF.

• Rising Consumer Prices: If the 50% tariffs are imposed, the cost of importing EU goods will surge. This will likely be passed on to US consumers in the form of higher prices for various products, from luxury cars to cheese and wine. Similarly, a 25% tariff on non-US-made iPhones will make smartphones more expensive for American consumers. These price increases could fuel inflation, a major concern for central banks and households worldwide.

• Supply Chain Disruptions: Companies relying on components or finished products from the EU will face immense pressure. They'll need to adjust supply chains, find alternatives, or absorb the additional costs. This could lead to inefficiencies and production disruptions.

• Risk of Global Trade War: These threats have a high potential to reignite and expand trade wars. If the EU retaliates with tariffs on US products, it could create a vicious cycle of tit-for-tat actions that harm all parties. This situation can be compared to previous trade tensions between the US and China. You can learn more about the impact of trade wars through case studies published by the World Trade Organization (WTO).

Interestingly, this 50% tariff threat against the EU is significantly higher than the tariffs Trump previously imposed on China, which currently stand around 30%. This suggests that Trump might feel more frustrated with the EU, or he views the EU as a more "pliable" target for forcing policy changes. Trump's strategy often involves aggressive tariff threats to gain concessions in negotiations. Markets are reacting as if this is a serious threat, indicating high caution.

Several scenarios could unfold in the coming weeks:

• Full Escalation: The worst-case scenario is a full-blown trade war between the US and the EU, with high tariffs and mutually damaging retaliatory actions. This would have significant destabilizing effects on the global economy.

• Forced Negotiations: The EU might feel pressured to offer further concessions in negotiations to avoid damaging tariffs. However, the EU's pride and domestic interests will also be determining factors.

• Tariff Postponement or Cancellation: Trump might back down from these threats, especially if market and domestic pressure mounts, or if there's significant progress in last-minute negotiations.

• Continued Economic Jitters: Regardless of the final outcome, these threats have added to global economic uncertainty and left investors worried about growth prospects.

Donald Trump's new tariff threats mark a fresh chapter in global trade tensions. It's not just about the tariffs themselves, but also about Trump's aggressive negotiation strategy and its impact on the stability of international economic relations. Both the US and the EU have a lot at stake, and the decisions made in the coming days and weeks will have long-term implications for global trade, consumer prices, and the world's economic outlook. Markets will continue to monitor every development very closely, ready to react to any potential policy changes.