The nature of the Web has evolved over the previous decades from Static, where you can only read, to become Interactive domain, where you read and write. People, Communities and Things are now interacting in an unprecedented way. That’s great. But…. While on the surface everything looks advancing, because of the web, it is becoming more clear now that beneath the surface there is a massive monopoly of the value created because of the web. Insights and opportunities drawn from the interactions...