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I've been writing threads but...
When I started tweeting from my Twitter account, it felt so weird. I've done this so many times with protocol accounts and yet it felt alien to me. I was trying to 'advertise' myself for the first time. I've grown so used to marketing different protocols that I often found myself asking "what's t...
Bulletproofing crypto marketers
As a marketer in the crypto industry, it can be tough to stay afloat during bear markets. However, there are steps you can take to "bulltetproof your hope" and not only survive downturns, but thrive in the long run. First, it's important to have a support system of people you can rely on for gui...
Have a designated time
People will tell you that it's okay to have your schedules all over the place. That's not true. It's not okay. Be an extremist. Rest deeply when you rest, work deeply when you work. Don't half-ass anything.
I've been writing threads but...
When I started tweeting from my Twitter account, it felt so weird. I've done this so many times with protocol accounts and yet it felt alien to me. I was trying to 'advertise' myself for the first time. I've grown so used to marketing different protocols that I often found myself asking "what's t...
Bulletproofing crypto marketers
As a marketer in the crypto industry, it can be tough to stay afloat during bear markets. However, there are steps you can take to "bulltetproof your hope" and not only survive downturns, but thrive in the long run. First, it's important to have a support system of people you can rely on for gui...
Have a designated time
People will tell you that it's okay to have your schedules all over the place. That's not true. It's not okay. Be an extremist. Rest deeply when you rest, work deeply when you work. Don't half-ass anything.
If I had a Euro for each time someone asked me this question, I wouldn't be writing this blog. I'd be chilling in either Croatia or Switzerland. Why those two countries? I just like the landscape and the people.
Getting back to the topic.
What kind of content to push through?
If you're a marketer working with a protocol or a DAO, you need to first understand the goals of the organisation.
Structure follows strategy is an adage in business studies. I know it because I know people who went into business studies. I would never spend my money on that degree.
If the protocol wants to scale, you want something that's engaging and has the potential to go viral.
If the protocol wants to amass users, you want something that builds a connection with the audience on a personal level.
If the protocol simply wants to keep their users and their reputation intact, you will create something that consistently provides transparent updates.
How to do each is a separate blog altogether.
If I had a Euro for each time someone asked me this question, I wouldn't be writing this blog. I'd be chilling in either Croatia or Switzerland. Why those two countries? I just like the landscape and the people.
Getting back to the topic.
What kind of content to push through?
If you're a marketer working with a protocol or a DAO, you need to first understand the goals of the organisation.
Structure follows strategy is an adage in business studies. I know it because I know people who went into business studies. I would never spend my money on that degree.
If the protocol wants to scale, you want something that's engaging and has the potential to go viral.
If the protocol wants to amass users, you want something that builds a connection with the audience on a personal level.
If the protocol simply wants to keep their users and their reputation intact, you will create something that consistently provides transparent updates.
How to do each is a separate blog altogether.
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