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The following notes are produced from the following podcast by Full send between the two founders of BAYC.
https://www.youtube.com/watch?v=UeeEFDLaMYY
A light summary of BAYC on the Full Send Podcast. A rare sighting of the two main founders of BAYC on the Full Send podcast 19th of August 2022.
Greg Solano aka Gargamel and Wylie Aronow aka GordonGoner. The two founders previously avoided external interviews at all costs as they would rather continue to work privately for 14 hours a day. Further coupled with social anxiety that Gordan says brewed over the 10 years he spent with an autoimmune disease that prevented him from engaging in any social activities.
Crypto Twitter is brought up time and time again as the way both founders became educated in crypto. Constantly digesting and absorbing memes, tweets and informative threads gave them the idea to build a narrative around an exclusive club for the most degenerative Apes to socialize and hang out inside.
Actions speak louder than words, people really diamond-held their BAYC. From an initial mint price of $200 for an unrevealed promise of a cartoon ape to a floor price of $300,000. Over 1500x of the initial investment.
Initial panic struck the two masterminds of the project as it did not mint out after the public mint opened, this was a massive surprise after three months of grinding away. After reveal it gained a lot of momentum and then proceeded to be minted out, they were one of the first NFT projects to get a true celebrity endorsement, either subliminally or scripted as some of the biggest celebrities bought apes that closely remembered their natural appearance but in ape form. After this countless derivative projects began to launch mimicking the same ape concept. Further supporting the initial concept that we are all just bored apes looking for some friends.
The following notes are produced from the following podcast by Full send between the two founders of BAYC.
https://www.youtube.com/watch?v=UeeEFDLaMYY
A light summary of BAYC on the Full Send Podcast. A rare sighting of the two main founders of BAYC on the Full Send podcast 19th of August 2022.
Greg Solano aka Gargamel and Wylie Aronow aka GordonGoner. The two founders previously avoided external interviews at all costs as they would rather continue to work privately for 14 hours a day. Further coupled with social anxiety that Gordan says brewed over the 10 years he spent with an autoimmune disease that prevented him from engaging in any social activities.
Crypto Twitter is brought up time and time again as the way both founders became educated in crypto. Constantly digesting and absorbing memes, tweets and informative threads gave them the idea to build a narrative around an exclusive club for the most degenerative Apes to socialize and hang out inside.
Actions speak louder than words, people really diamond-held their BAYC. From an initial mint price of $200 for an unrevealed promise of a cartoon ape to a floor price of $300,000. Over 1500x of the initial investment.
Initial panic struck the two masterminds of the project as it did not mint out after the public mint opened, this was a massive surprise after three months of grinding away. After reveal it gained a lot of momentum and then proceeded to be minted out, they were one of the first NFT projects to get a true celebrity endorsement, either subliminally or scripted as some of the biggest celebrities bought apes that closely remembered their natural appearance but in ape form. After this countless derivative projects began to launch mimicking the same ape concept. Further supporting the initial concept that we are all just bored apes looking for some friends.
The local date was key as crypto summer was starting to ramp up in 2021. 1 Year 5 months and 13 days ago. Which by coincidence marked the day that Hitler was killed and is apparently a date celebrated by neo-Natzi’s across the world. A sad coincidence but maybe something Ryder Ripps can add to his lawsuit as he directly copied the artwork in his derivative project.
As the brand was built up the project founders envisioned that were actually building their own web3 version of Supreme. As they moved towards their first merch drop which included shipping 10000’s hoodies from Gargamels mothers house during covid. These actually became more valuable than the bored apes for a moment as people started swapping the NFTs for the fungible merchandise.
It was incredibly endearing that the person behind a cat picture had a net worth of 10mil wants to just hang out and chill on twitter spaces and just want to play a game of fortnight.
Both founders first had to consider how they could participate without being technically focused. Initially, the existing tools were far too complex so they first had to focus on building the culture of the project, the culture was already there they just had to summarise it into a pfp. The culture and narrative they built up was a secret ram-shackled dive bar in the swamp lands of Louisiana. A place where all the crypto apes would hang out in 2031 completely bored with nothing to do but they needed a place to hang out with their other ape friends.
They go on to explain that they had previously seen crypto kitties and Crypto punks develop. As the kittens brought the ETH blockchain to an almost standstill in 2017. They were not the first project of 2021 but they built a complete narrative at the correct moment. After this they called every one of their friends who studied CS in college and asked if they knew javascript, not knowing it would take more than javascript to generate the art, develop a dAPP and deploy a smart contract. After partnering with two CS majors the team grew to four
Gargamel and GordonGoner both mention it became incredibly endearing that someone behind a cat picture with a net worth of millions just wanted to play LOL with their friends and hang out on crypto Twitter. Gargamel was previously a book editor and a poet determined like crazy to succeed as both founders played with various marketing strategies to onboard crypto Twitter to BAYC.
Their goal was to make the mint cheaper than anything else out there, setting it at .08 ETH around $200. They wanted to avoid the bonding curve pricing model that incentives people to buy big and dump on the people who bought late. The entry to the Yacht Club was utilitarian set at the same price for everyone. On the first weekend, they only managed to sell around 400 on a presale mint weekend, this was the result of 3 months of nonstop work. The presale continued and a week later they revealed and then sold out in 4-6 hours. The founders mention they see NFT’s like toys r us, you put some money in and get a ball, in this case, a ball that has no use unless you want to prove your dedication and wealth on crypto Twitter.
As soon as BAYC sold out they instantly moved on to working on mutants, a month after they did their first merchandise drop. At one point the merchandise was worth more than the apes with people swapping bored apes for hats and hoodies.
Repeatedly throughout the interview, both founders mentioned that they are not trying to build something that will build up the floor price as this is not sustainable. They would rather focus on building up the community and the utility of the project. We were one of the first projects to allow users to utilize their own Intellectual property.
The founders mention that gamers are the biggest target audience as they are yet to see the true value of NFT’s as at the moment all games have practically 0 interoperability and NFT’s are the solution. It is much safer and secure to hold your own assets but it has just not yet become easy.
One year later Yuga Labs are valued at 4 billion dollars with various venture capital investment companies going in hard. Both founders admit they learned everything from crypto Twitter, people will come and look at the entire Yuga ecosystem, they will see the utility and stay for the community. As time goes on people will become more educated and fluent in web3 technologies, at the moment when you buy a skin on Fortnite you have no idea of the scarcity of the item. As for an NFT it is a limited collection you know from the initial purchase on secondary how rare that item is. At the moment there is a natural progression as the platform shifts towards favoring the consumer.
Everything that is built depends on the platform it is built upon, GordonGoner goes on to mention that Call of Duty could be built on our platform. Those assets could then be moved between other projects also built either in the same project or other projects outside the project as true interoperability is put to the test. This will continue to evolve as their metaverse is built and populated with bored apes, mutants and
Yuga labs do not want to be the gatekeeper that’s why giving away the IP enables holders to use their own ape for digital brands, but also burger shops, liquor brands, or even beef jerky. Additionally to this, I would like to mention that Yuga labs bought the IP rights to Meebits and CryptoPunks which allowed the original holders true IP rights to use the NFTs as they pleased. Using cryptography to check and verify the authenticity but also the owner of the digital asset.
The future for Yuga labs looks good, raising more than 450 mil in funds during the bull run earlier this year and this money will keep the company burning till we see the next bull run.
GordonGoner goes on to thank Twitter repeatedly because without this tool crypto would not have had a space to flourish virally as people are influenced to share and retweet content that they believe their followers will find useful. New platforms are coming to the space such as lens protocol but it will be difficult to incentive users to leave their favorite platform.
ENS is the truest form for virtual land, set low expectations and don’t talk about price action. Continue building and don’t let the constant complainers get to you. The people that joined the discord and community first will be the ones that stay and help squash the FUD without moderator input.
Both founders go on to talk about the value of ENS as it is the truest form of virtual land as it is a name that points directly to your EVM wallet that can accept multiple currencies.
They finish the conversation that they cannot talk more about what they may or may not be building. This can only lead to disappointment as we only have a finite number of hours of development and concentration that we can commit to a project.
If you liked this article send me a dm on crypto twitter
The local date was key as crypto summer was starting to ramp up in 2021. 1 Year 5 months and 13 days ago. Which by coincidence marked the day that Hitler was killed and is apparently a date celebrated by neo-Natzi’s across the world. A sad coincidence but maybe something Ryder Ripps can add to his lawsuit as he directly copied the artwork in his derivative project.
As the brand was built up the project founders envisioned that were actually building their own web3 version of Supreme. As they moved towards their first merch drop which included shipping 10000’s hoodies from Gargamels mothers house during covid. These actually became more valuable than the bored apes for a moment as people started swapping the NFTs for the fungible merchandise.
It was incredibly endearing that the person behind a cat picture had a net worth of 10mil wants to just hang out and chill on twitter spaces and just want to play a game of fortnight.
Both founders first had to consider how they could participate without being technically focused. Initially, the existing tools were far too complex so they first had to focus on building the culture of the project, the culture was already there they just had to summarise it into a pfp. The culture and narrative they built up was a secret ram-shackled dive bar in the swamp lands of Louisiana. A place where all the crypto apes would hang out in 2031 completely bored with nothing to do but they needed a place to hang out with their other ape friends.
They go on to explain that they had previously seen crypto kitties and Crypto punks develop. As the kittens brought the ETH blockchain to an almost standstill in 2017. They were not the first project of 2021 but they built a complete narrative at the correct moment. After this they called every one of their friends who studied CS in college and asked if they knew javascript, not knowing it would take more than javascript to generate the art, develop a dAPP and deploy a smart contract. After partnering with two CS majors the team grew to four
Gargamel and GordonGoner both mention it became incredibly endearing that someone behind a cat picture with a net worth of millions just wanted to play LOL with their friends and hang out on crypto Twitter. Gargamel was previously a book editor and a poet determined like crazy to succeed as both founders played with various marketing strategies to onboard crypto Twitter to BAYC.
Their goal was to make the mint cheaper than anything else out there, setting it at .08 ETH around $200. They wanted to avoid the bonding curve pricing model that incentives people to buy big and dump on the people who bought late. The entry to the Yacht Club was utilitarian set at the same price for everyone. On the first weekend, they only managed to sell around 400 on a presale mint weekend, this was the result of 3 months of nonstop work. The presale continued and a week later they revealed and then sold out in 4-6 hours. The founders mention they see NFT’s like toys r us, you put some money in and get a ball, in this case, a ball that has no use unless you want to prove your dedication and wealth on crypto Twitter.
As soon as BAYC sold out they instantly moved on to working on mutants, a month after they did their first merchandise drop. At one point the merchandise was worth more than the apes with people swapping bored apes for hats and hoodies.
Repeatedly throughout the interview, both founders mentioned that they are not trying to build something that will build up the floor price as this is not sustainable. They would rather focus on building up the community and the utility of the project. We were one of the first projects to allow users to utilize their own Intellectual property.
The founders mention that gamers are the biggest target audience as they are yet to see the true value of NFT’s as at the moment all games have practically 0 interoperability and NFT’s are the solution. It is much safer and secure to hold your own assets but it has just not yet become easy.
One year later Yuga Labs are valued at 4 billion dollars with various venture capital investment companies going in hard. Both founders admit they learned everything from crypto Twitter, people will come and look at the entire Yuga ecosystem, they will see the utility and stay for the community. As time goes on people will become more educated and fluent in web3 technologies, at the moment when you buy a skin on Fortnite you have no idea of the scarcity of the item. As for an NFT it is a limited collection you know from the initial purchase on secondary how rare that item is. At the moment there is a natural progression as the platform shifts towards favoring the consumer.
Everything that is built depends on the platform it is built upon, GordonGoner goes on to mention that Call of Duty could be built on our platform. Those assets could then be moved between other projects also built either in the same project or other projects outside the project as true interoperability is put to the test. This will continue to evolve as their metaverse is built and populated with bored apes, mutants and
Yuga labs do not want to be the gatekeeper that’s why giving away the IP enables holders to use their own ape for digital brands, but also burger shops, liquor brands, or even beef jerky. Additionally to this, I would like to mention that Yuga labs bought the IP rights to Meebits and CryptoPunks which allowed the original holders true IP rights to use the NFTs as they pleased. Using cryptography to check and verify the authenticity but also the owner of the digital asset.
The future for Yuga labs looks good, raising more than 450 mil in funds during the bull run earlier this year and this money will keep the company burning till we see the next bull run.
GordonGoner goes on to thank Twitter repeatedly because without this tool crypto would not have had a space to flourish virally as people are influenced to share and retweet content that they believe their followers will find useful. New platforms are coming to the space such as lens protocol but it will be difficult to incentive users to leave their favorite platform.
ENS is the truest form for virtual land, set low expectations and don’t talk about price action. Continue building and don’t let the constant complainers get to you. The people that joined the discord and community first will be the ones that stay and help squash the FUD without moderator input.
Both founders go on to talk about the value of ENS as it is the truest form of virtual land as it is a name that points directly to your EVM wallet that can accept multiple currencies.
They finish the conversation that they cannot talk more about what they may or may not be building. This can only lead to disappointment as we only have a finite number of hours of development and concentration that we can commit to a project.
If you liked this article send me a dm on crypto twitter
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