There is a lot more data out there than you may realize. The "datasphere” - all data in existence - is expected to reach about 175ZB by 2025. One ZB is one billion terabytes. That’s a lot of data. But the public internet, or "surface web"—where you and I spend most of our time online—accounts for less than 0.5% of it. The remaining 99.5%? It’s created by governments, private companies, and sensors that silently gather data from the world around us.The surface web is attention-optimized. The s...

There is a lot more data out there than you may realize. The "datasphere” - all data in existence - is expected to reach about 175ZB by 2025. One ZB is one billion terabytes. That’s a lot of data. But the public internet, or "surface web"—where you and I spend most of our time online—accounts for less than 0.5% of it. The remaining 99.5%? It’s created by governments, private companies, and sensors that silently gather data from the world around us.The surface web is attention-optimized. The s...