Amazon was a bookstore. But it was not Barnes & Noble digitized. You still got physical books in the mail. What was amazing was the largeness of the offering that simply was not possible in any physical store. This was new. Amazon was launched at a time when you had to be patient and a photo would download. Now Amazon is an everything store. It even sells movies. In fact, it has become a behemoth to disrupt. Web 3 wants to disrupt Amazon, and Google, and Facebook, and Microsoft, and Apple. Ye...