
Amazon Was Web 1
Amazon was a bookstore. But it was not Barnes & Noble digitized. You still got physical books in the mail. What was amazing was the largeness of the offering that simply was not possible in any physical store. This was new. Amazon was launched at a time when you had to be patient and a photo would download. Now Amazon is an everything store. It even sells movies. In fact, it has become a behemoth to disrupt. Web 3 wants to disrupt Amazon, and Google, and Facebook, and Microsoft, and Apple. Ye...
Defeating Putin In Donbas Is The Cheap, Easy Option
As I follow Zelensky in this war, I am constantly reminded of this book I read just a few months ago. At that time there was no inkling of Putin’s invasion. I read the book because I am perennially interested in Abraham Lincoln’s life and work. Lincoln was not even a soldier. It was not a war he had chosen. He became a student of war in the White House. And because his instincts were right, and he stood on the side of justice and liberty, he seems to have made all sorts of right war moves. If...

To Seek Only A Military Solution Is Dangerous
In eastern Ukraine, to seek only a military solution is dangerous. I admire the work of military strategists, intelligence officials, and governments who have stepped into supplying the needed hardware. Most of all I admire the brave men and women of the Ukrainian military who make the ultimate sacrifice daily. But we can never lose sight of the larger purpose and the higher ground. Ultimately this is about peace, liberty, and justice. Eisenhower warned of the “military-industrial complex.” H...
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Amazon Was Web 1
Amazon was a bookstore. But it was not Barnes & Noble digitized. You still got physical books in the mail. What was amazing was the largeness of the offering that simply was not possible in any physical store. This was new. Amazon was launched at a time when you had to be patient and a photo would download. Now Amazon is an everything store. It even sells movies. In fact, it has become a behemoth to disrupt. Web 3 wants to disrupt Amazon, and Google, and Facebook, and Microsoft, and Apple. Ye...
Defeating Putin In Donbas Is The Cheap, Easy Option
As I follow Zelensky in this war, I am constantly reminded of this book I read just a few months ago. At that time there was no inkling of Putin’s invasion. I read the book because I am perennially interested in Abraham Lincoln’s life and work. Lincoln was not even a soldier. It was not a war he had chosen. He became a student of war in the White House. And because his instincts were right, and he stood on the side of justice and liberty, he seems to have made all sorts of right war moves. If...

To Seek Only A Military Solution Is Dangerous
In eastern Ukraine, to seek only a military solution is dangerous. I admire the work of military strategists, intelligence officials, and governments who have stepped into supplying the needed hardware. Most of all I admire the brave men and women of the Ukrainian military who make the ultimate sacrifice daily. But we can never lose sight of the larger purpose and the higher ground. Ultimately this is about peace, liberty, and justice. Eisenhower warned of the “military-industrial complex.” H...
Share Dialog
Share Dialog
When Elon Musk bought almost 10% of Twitter, he was duly invited to come to sit on the Board. Musk declined. Remember, Musk did not launch Tesla. He took over. Now his intention seems to be to take over Twitter. To redo it. He obviously has big plans.
He is the Twitter King. Of all the people on Twitter who have the largest following, he is easily the most active. He lives on Twitter. The Prime Minister of India has a lot of followers, but I doubt he tweets himself. He has a large team behind the operation.
Elon Musk has built a track record over the past 20 years that makes him “the king of kings,” the tech entrepreneur that even top tech entrepreneurs look up to with awe. And he is not that old. He could easily be chugging along on earth for a good 20 years before he sends himself to Mars.
Should Elon Musk be owning all of Twitter? Would that be a good thing? For Twitter? For the world? For Elon?
Twitter is a curious company in that Jack Dorsey is a curious person. The last thing Jack Dorsey became very famous for was spending a few weeks in Burma. I guess we all have our blind spots. Twitter was an afterthought of a company run by Evan Williams. Then Evan got ousted. Jack was invited back. Then diluted.
A lot of people have noted that if the Blockchain is the next big thing, much, much bigger than the Internet itself, then it appears to be that the Blockchain crowd seems to live on Twitter. What gives? There is obviously potential. Elon wants to unlock it. Should he be allowed? Considering the Blockchain is permissionless, I think that question is moot.
I blogged about Twitter’s need to live to its potential more than 10 years ago, and I would like to offer some ideas. If Twitter can be bought at a 40% premium for about 40 billion dollars, then obviously it has not lived its potential. The market cap is minuscule. Twitter is a promising product that found product-market fit and never really scaled.
I would like to offer some ideas should the takeover happen.
My suggestion would be that Musk buys a browser, something next generation, and build or outsource a Pi tablet and/or laptop. Allow Google to index the entire Twitter. Make them pay for it. Let them be the default search engine on the browser. Make them pay. Let Twitter be the landing page in the browser. Marry Starlink to the whole idea. People get internet access for free on the device. The browser has a pay bar or a pay corner where ads are served. That pays for it all. Location and browsing history determine what ads get served.
Redo Twitter. 99% just want to consume. They don't even want to open an account. Let them consume. Of the 1% who bother to sign up, most content is created by the 1% of that 1%. So Twitter should have three modes. (1) Browsing mode. No sign up necessary. You don't see any symbols. Just natural language. (2) Sign up mode. (3) Content creation mode.
I am for free speech. No tolerating any curbs anywhere. The Twitter free speech would be planetary. I am curious about open-sourcing the algorithms. Perhaps the Open API madness can make a comeback.
Twitter would be in good hands. I think Elon Musk could turn Twitter into a trillion-dollar company in less than 10 years.
(Submitted to The Washington Post on April 19.)

crowdfund://0x4C2380d1548bbf533F0336225Bb9A7784BCDF2f8?features=overview,editions,podium,backers
crowdfund://0x2F2A3D020cfbD506AE64D31421231187b92963b1?features=overview,editions,podium,backers
When Elon Musk bought almost 10% of Twitter, he was duly invited to come to sit on the Board. Musk declined. Remember, Musk did not launch Tesla. He took over. Now his intention seems to be to take over Twitter. To redo it. He obviously has big plans.
He is the Twitter King. Of all the people on Twitter who have the largest following, he is easily the most active. He lives on Twitter. The Prime Minister of India has a lot of followers, but I doubt he tweets himself. He has a large team behind the operation.
Elon Musk has built a track record over the past 20 years that makes him “the king of kings,” the tech entrepreneur that even top tech entrepreneurs look up to with awe. And he is not that old. He could easily be chugging along on earth for a good 20 years before he sends himself to Mars.
Should Elon Musk be owning all of Twitter? Would that be a good thing? For Twitter? For the world? For Elon?
Twitter is a curious company in that Jack Dorsey is a curious person. The last thing Jack Dorsey became very famous for was spending a few weeks in Burma. I guess we all have our blind spots. Twitter was an afterthought of a company run by Evan Williams. Then Evan got ousted. Jack was invited back. Then diluted.
A lot of people have noted that if the Blockchain is the next big thing, much, much bigger than the Internet itself, then it appears to be that the Blockchain crowd seems to live on Twitter. What gives? There is obviously potential. Elon wants to unlock it. Should he be allowed? Considering the Blockchain is permissionless, I think that question is moot.
I blogged about Twitter’s need to live to its potential more than 10 years ago, and I would like to offer some ideas. If Twitter can be bought at a 40% premium for about 40 billion dollars, then obviously it has not lived its potential. The market cap is minuscule. Twitter is a promising product that found product-market fit and never really scaled.
I would like to offer some ideas should the takeover happen.
My suggestion would be that Musk buys a browser, something next generation, and build or outsource a Pi tablet and/or laptop. Allow Google to index the entire Twitter. Make them pay for it. Let them be the default search engine on the browser. Make them pay. Let Twitter be the landing page in the browser. Marry Starlink to the whole idea. People get internet access for free on the device. The browser has a pay bar or a pay corner where ads are served. That pays for it all. Location and browsing history determine what ads get served.
Redo Twitter. 99% just want to consume. They don't even want to open an account. Let them consume. Of the 1% who bother to sign up, most content is created by the 1% of that 1%. So Twitter should have three modes. (1) Browsing mode. No sign up necessary. You don't see any symbols. Just natural language. (2) Sign up mode. (3) Content creation mode.
I am for free speech. No tolerating any curbs anywhere. The Twitter free speech would be planetary. I am curious about open-sourcing the algorithms. Perhaps the Open API madness can make a comeback.
Twitter would be in good hands. I think Elon Musk could turn Twitter into a trillion-dollar company in less than 10 years.
(Submitted to The Washington Post on April 19.)

crowdfund://0x4C2380d1548bbf533F0336225Bb9A7784BCDF2f8?features=overview,editions,podium,backers
crowdfund://0x2F2A3D020cfbD506AE64D31421231187b92963b1?features=overview,editions,podium,backers
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