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What Branding is

Branding avoids distractions.

Branding eliminates the unnecessary noise around your brand.

Branding triggers your brand in the minds of its audience.

Branding captures the pure essence of your brand.

Branding turns your brand into something actionable and meaningful.

Branding is more about what you choose not to do than what to do.

What Branding isn’t

Branding isn’t about relying on expensive, fancy designs.

Branding doesn’t consist of thick brand guidelines promoting bloated visions.

Branding isn’t listing countless values that never translate into action.

Branding isn’t merely design flair.

Yet, the reality in many companies often aligns with what’s described in ‘What Branding isn’t’, contrary to best practices.

It might even be sitting on your desk right now.

When taken seriously, Branding is actionable and driven by purpose, rather than glamorous.

Effective Branding operates quietly in the background, creating a framework for creativity to flourish and guiding executions subtly.

Thanks for reading!

Patrick

'𝘋𝘳𝘪𝘷𝘦𝘯 𝘣𝘺 𝘢𝘯𝘥 𝘥𝘦𝘷𝘰𝘵𝘦𝘥 𝘵𝘰 𝘤𝘳𝘢𝘧𝘵𝘪𝘯𝘨 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘦𝘥 𝘉𝘳𝘢𝘯𝘥 𝘎𝘳𝘰𝘸𝘵𝘩'