GM Builders!
What Branding is
Branding avoids distractions.
Branding eliminates the unnecessary noise around your brand.
Branding triggers your brand in the minds of its audience.
Branding captures the pure essence of your brand.
Branding turns your brand into something actionable and meaningful.
Branding is more about what you choose not to do than what to do.
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What Branding isnβt
Branding isnβt about relying on expensive, fancy designs.
Branding doesnβt consist of thick brand guidelines promoting bloated visions.
Branding isnβt listing countless values that never translate into action.
Branding isnβt merely design flair.
Yet, the reality in many companies often aligns with whatβs described in βWhat Branding isnβtβ, contrary to best practices.
It might even be sitting on your desk right now.
When taken seriously, Branding is actionable and driven by purpose, rather than glamorous.
Effective Branding operates quietly in the background, creating a framework for creativity to flourish and guiding executions subtly.
Thanks for reading!
Patrick
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Patrick Urban Β¦ 7 Oranges
