
Beyond Hype: Understanding the Impact of Airdrops on NFT Marketplace Performance
IntroductionThe NFT marketplace is evolving. Over the past year, OpenSea has seen increasing pressure from new competitors eating away at its market share. LooksRare, X2Y2, Sudoswap, and Blur have decreased OpenSea's NFT Volume market share from 99% to 50-30% depending on the week.Market Share for NFT Marketplaces by WeekWhile OpenSea may have been one of the darling companies of the web3 era, there is one thing that it's lacking that all of its competitors have: a token. This left ...
Airdrop Design | Past, Present, & Future
When considering the future of airdrops, it's easy to feel optimistic about their potential for aligning users of crypto networks. It’s just as valid to express skepticism based on the current state of the instrument. While it's clear that more experimentation is necessary in order to properly harness their power, the required overhead and lack of tooling to execute airdrops are prohibitive. But what are they, anyway?What is an Airdrop?Simply put, airdrops distribute tokens to past,...

Introducing Quest Protocol Rewards
Deploy, refer, and complete quests for cryptoParticipation lies at the heart of the crypto ecosystem. It’s the collective effort of countless participants worldwide that ensures the functionality, security, and growth of decentralized protocols. But beyond it being a mechanism for sustaining networks, participation embodies the very ethos of crypto and why it exists - to increase economic opportunities for every individual. Earlier this year we launched Quest Protocol, making it easy for anyo...
The onchain distribution network of Boost Protocol. Target, acquire and engage users with token incentives to drive growth.

Beyond Hype: Understanding the Impact of Airdrops on NFT Marketplace Performance
IntroductionThe NFT marketplace is evolving. Over the past year, OpenSea has seen increasing pressure from new competitors eating away at its market share. LooksRare, X2Y2, Sudoswap, and Blur have decreased OpenSea's NFT Volume market share from 99% to 50-30% depending on the week.Market Share for NFT Marketplaces by WeekWhile OpenSea may have been one of the darling companies of the web3 era, there is one thing that it's lacking that all of its competitors have: a token. This left ...
Airdrop Design | Past, Present, & Future
When considering the future of airdrops, it's easy to feel optimistic about their potential for aligning users of crypto networks. It’s just as valid to express skepticism based on the current state of the instrument. While it's clear that more experimentation is necessary in order to properly harness their power, the required overhead and lack of tooling to execute airdrops are prohibitive. But what are they, anyway?What is an Airdrop?Simply put, airdrops distribute tokens to past,...

Introducing Quest Protocol Rewards
Deploy, refer, and complete quests for cryptoParticipation lies at the heart of the crypto ecosystem. It’s the collective effort of countless participants worldwide that ensures the functionality, security, and growth of decentralized protocols. But beyond it being a mechanism for sustaining networks, participation embodies the very ethos of crypto and why it exists - to increase economic opportunities for every individual. Earlier this year we launched Quest Protocol, making it easy for anyo...
The onchain distribution network of Boost Protocol. Target, acquire and engage users with token incentives to drive growth.

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If you’re looking to jump into the world of NFTs, you’ve found the right place! In this guide we’ll explain what NFTs are, we’ll talk about the Zora protocol, and we’ll mint our very own NFT.
Before we get going, let’s make sure you have the right tools. In order to mint an NFT on Zora, you will need:
An Ethereum wallet, such as MetaMask or Rainbow
ETH in that wallet for gas fees
Something to mint! This could be anything from a .jpeg to a .wav or even a basic .txt file
If you need help getting your gear in order, head over to our YouTube Channel. There, you’ll find guides for setting up your wallet and purchasing some ETH!
Seemingly overnight, NFTs have become a household term. But, what are they - really?
An NFT, or non-fungible token, is a proof of ownership written on a blockchain. This proof of ownership represents an asset, digital or physical, and links it to an individual's blockchain address. The result is a publicly verifiable file showing a certain thing owned by a certain person.
While other forms of establishing and proving ownership certainly exist today, doing so on a public blockchain removes middlemen and centralized institutions from the equation. This reduces friction as well as the possibility of this info being lost, tampered with, or used for ulterior motives. And due to blockchain’s public nature, anyone is able to verify these proofs of ownership at any time.
When it comes to NFT marketplaces, Zora is the crème de la crème. Using Zora to mint and purchase NFTs across a number of mediums is effortless. Plus, it’s not just a storefront but a protocol from which other platforms can be created. In their own words, “Zora is built to be built on.” The permissionless nature of Zora, along with their commitment to collective creation, reflects the goals of blockchain itself. In short, Zora is doing it right.
It is for these reasons that we will be using Zora to mint our NFT today. Let’s do it!
First, head to zora.co and connect your wallet with the button in the top-right corner.

Then, click the “+” button and Mint New NFT.

Now on the Create Media page, upload the content you want to mint.
Once minted, this NFT will be associated with your wallet forever! Even if you sell it, your wallet address will be shown as the original creator. So be sure to mint an original, quality NFT that you are happy to be associated with.

Once your content is uploaded, Zora will show you a preview on the right. Give this a double-check.
Next, enter a name and description for your NFT. It’s important to note that once you mint your NFT, you will not be able to further edit any of its information. So give this a good double-check as well before proceeding.

After you’ve set your NFT’s name and description, set your resale royalty. This is a percentage of all future secondary sales which will come directly back to you. While this can be any percentage from 0% to 100%, 10% is the most common.
Once you’ve set your resale royalty, click Continue.

Finally, you will see a review of your NFT’s information. Ensure that everything is correct, and then click Finalize & Publish. Zora will be minting your NFT onto the blockchain, so there is a gas fee associated with this transaction. Confirm this transaction in your wallet to pay the gas fee and mint your NFT!

This transaction will take a few minutes, but once it is confirmed, you’ll have officially minted an NFT on Zora! You will now be able to view your NFT on your Zora profile and have the option to put it up for sale or transfer it to someone else. When you’re ready, hop into the RabbitHole Discord and share your new NFT with the community — we’d love to see it!
Minting NFTs is just one part of our NFT journey this season. To go deeper down the NFT rabbit hole, come join a party on PartyBid or mint an entry on Mirror!
If you’re looking to jump into the world of NFTs, you’ve found the right place! In this guide we’ll explain what NFTs are, we’ll talk about the Zora protocol, and we’ll mint our very own NFT.
Before we get going, let’s make sure you have the right tools. In order to mint an NFT on Zora, you will need:
An Ethereum wallet, such as MetaMask or Rainbow
ETH in that wallet for gas fees
Something to mint! This could be anything from a .jpeg to a .wav or even a basic .txt file
If you need help getting your gear in order, head over to our YouTube Channel. There, you’ll find guides for setting up your wallet and purchasing some ETH!
Seemingly overnight, NFTs have become a household term. But, what are they - really?
An NFT, or non-fungible token, is a proof of ownership written on a blockchain. This proof of ownership represents an asset, digital or physical, and links it to an individual's blockchain address. The result is a publicly verifiable file showing a certain thing owned by a certain person.
While other forms of establishing and proving ownership certainly exist today, doing so on a public blockchain removes middlemen and centralized institutions from the equation. This reduces friction as well as the possibility of this info being lost, tampered with, or used for ulterior motives. And due to blockchain’s public nature, anyone is able to verify these proofs of ownership at any time.
When it comes to NFT marketplaces, Zora is the crème de la crème. Using Zora to mint and purchase NFTs across a number of mediums is effortless. Plus, it’s not just a storefront but a protocol from which other platforms can be created. In their own words, “Zora is built to be built on.” The permissionless nature of Zora, along with their commitment to collective creation, reflects the goals of blockchain itself. In short, Zora is doing it right.
It is for these reasons that we will be using Zora to mint our NFT today. Let’s do it!
First, head to zora.co and connect your wallet with the button in the top-right corner.

Then, click the “+” button and Mint New NFT.

Now on the Create Media page, upload the content you want to mint.
Once minted, this NFT will be associated with your wallet forever! Even if you sell it, your wallet address will be shown as the original creator. So be sure to mint an original, quality NFT that you are happy to be associated with.

Once your content is uploaded, Zora will show you a preview on the right. Give this a double-check.
Next, enter a name and description for your NFT. It’s important to note that once you mint your NFT, you will not be able to further edit any of its information. So give this a good double-check as well before proceeding.

After you’ve set your NFT’s name and description, set your resale royalty. This is a percentage of all future secondary sales which will come directly back to you. While this can be any percentage from 0% to 100%, 10% is the most common.
Once you’ve set your resale royalty, click Continue.

Finally, you will see a review of your NFT’s information. Ensure that everything is correct, and then click Finalize & Publish. Zora will be minting your NFT onto the blockchain, so there is a gas fee associated with this transaction. Confirm this transaction in your wallet to pay the gas fee and mint your NFT!

This transaction will take a few minutes, but once it is confirmed, you’ll have officially minted an NFT on Zora! You will now be able to view your NFT on your Zora profile and have the option to put it up for sale or transfer it to someone else. When you’re ready, hop into the RabbitHole Discord and share your new NFT with the community — we’d love to see it!
Minting NFTs is just one part of our NFT journey this season. To go deeper down the NFT rabbit hole, come join a party on PartyBid or mint an entry on Mirror!
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