
Beyond Hype: Understanding the Impact of Airdrops on NFT Marketplace Performance
IntroductionThe NFT marketplace is evolving. Over the past year, OpenSea has seen increasing pressure from new competitors eating away at its market share. LooksRare, X2Y2, Sudoswap, and Blur have decreased OpenSea's NFT Volume market share from 99% to 50-30% depending on the week.Market Share for NFT Marketplaces by WeekWhile OpenSea may have been one of the darling companies of the web3 era, there is one thing that it's lacking that all of its competitors have: a token. This left ...
Airdrop Design | Past, Present, & Future
When considering the future of airdrops, it's easy to feel optimistic about their potential for aligning users of crypto networks. It’s just as valid to express skepticism based on the current state of the instrument. While it's clear that more experimentation is necessary in order to properly harness their power, the required overhead and lack of tooling to execute airdrops are prohibitive. But what are they, anyway?What is an Airdrop?Simply put, airdrops distribute tokens to past,...

Introducing Quest Protocol Rewards
Deploy, refer, and complete quests for cryptoParticipation lies at the heart of the crypto ecosystem. It’s the collective effort of countless participants worldwide that ensures the functionality, security, and growth of decentralized protocols. But beyond it being a mechanism for sustaining networks, participation embodies the very ethos of crypto and why it exists - to increase economic opportunities for every individual. Earlier this year we launched Quest Protocol, making it easy for anyo...
The onchain distribution network of Boost Protocol. Target, acquire and engage users with token incentives to drive growth.

Beyond Hype: Understanding the Impact of Airdrops on NFT Marketplace Performance
IntroductionThe NFT marketplace is evolving. Over the past year, OpenSea has seen increasing pressure from new competitors eating away at its market share. LooksRare, X2Y2, Sudoswap, and Blur have decreased OpenSea's NFT Volume market share from 99% to 50-30% depending on the week.Market Share for NFT Marketplaces by WeekWhile OpenSea may have been one of the darling companies of the web3 era, there is one thing that it's lacking that all of its competitors have: a token. This left ...
Airdrop Design | Past, Present, & Future
When considering the future of airdrops, it's easy to feel optimistic about their potential for aligning users of crypto networks. It’s just as valid to express skepticism based on the current state of the instrument. While it's clear that more experimentation is necessary in order to properly harness their power, the required overhead and lack of tooling to execute airdrops are prohibitive. But what are they, anyway?What is an Airdrop?Simply put, airdrops distribute tokens to past,...

Introducing Quest Protocol Rewards
Deploy, refer, and complete quests for cryptoParticipation lies at the heart of the crypto ecosystem. It’s the collective effort of countless participants worldwide that ensures the functionality, security, and growth of decentralized protocols. But beyond it being a mechanism for sustaining networks, participation embodies the very ethos of crypto and why it exists - to increase economic opportunities for every individual. Earlier this year we launched Quest Protocol, making it easy for anyo...
The onchain distribution network of Boost Protocol. Target, acquire and engage users with token incentives to drive growth.

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Are you ready to dive headfirst into the world of crypto protocols? RabbitHole is thrilled to unveil the Weekly Optimism Race, your express lane into the heart of the Optimism Ecosystem. This event is designed to help new crypto enthusiasts like you explore the top-performing protocols on Optimism by completing on-chain quests.
Each week for the next 14 weeks, we'll be your trusted guide, spotlighting the most promising protocols on Optimism across all the major categories. But here's the catch: protocols need to hit their designated targets to retain their spot in the race. If they fail, they risk being replaced by another rising star in the Optimism ecosystem.
The Weekly Optimism Race isn't just about learning and exploration - it's also about rewards. Thanks to a generous grant of 248.5K OP, we will be distributing these funds to the users who successfully complete quests in the Weekly Optimism Race. The more quests you undertake, the more you're likely to qualify for future rewards.
For the inaugural week, protocols will need to reach their target transactions to stay in the competition. These targets are calculated based on transaction difficulty and other on-chain data. To keep things interesting, we've split each protocol into 3 tiers, factoring in their difficulty and usage.
Here's the starting lineup for Week 1:
(Bridge) Stargate - 2,500 Participants
(Lending) Exactly Finance - 2,500 Participants
(Derivatives) Lyra Finance - 2,500 Participants
(Governance) Agora - 5,000 Participants
(NFT/Social) Mirror - 10,000 Participants
(Decentralized Exchange) Velodrome - 10,000 Participants
Each quest will last approximately a week. If a protocol fails to attract its target participant count, it will be swapped out for a new contender in that category.
If you're an Optimism protocol looking to be part of this race, fill out this form, explaining why you'd be an excellent fit. Alternatively, if you're a non-Optimism protocol keen on running quests on RabbitHole, head over to our Quest Terminal.
Start your engines, participants, and welcome to the Weekly Optimism Race!
subscriber-edition://0xeaD311112b1057F4850d6B67603A6B40C6677198?tokenId=4&size=small
Join the conversation on the Weekly Optimism Race by joining our Discord here. Alternatively, start completing quests on RabbitHole and earn rewards.
Are you ready to dive headfirst into the world of crypto protocols? RabbitHole is thrilled to unveil the Weekly Optimism Race, your express lane into the heart of the Optimism Ecosystem. This event is designed to help new crypto enthusiasts like you explore the top-performing protocols on Optimism by completing on-chain quests.
Each week for the next 14 weeks, we'll be your trusted guide, spotlighting the most promising protocols on Optimism across all the major categories. But here's the catch: protocols need to hit their designated targets to retain their spot in the race. If they fail, they risk being replaced by another rising star in the Optimism ecosystem.
The Weekly Optimism Race isn't just about learning and exploration - it's also about rewards. Thanks to a generous grant of 248.5K OP, we will be distributing these funds to the users who successfully complete quests in the Weekly Optimism Race. The more quests you undertake, the more you're likely to qualify for future rewards.
For the inaugural week, protocols will need to reach their target transactions to stay in the competition. These targets are calculated based on transaction difficulty and other on-chain data. To keep things interesting, we've split each protocol into 3 tiers, factoring in their difficulty and usage.
Here's the starting lineup for Week 1:
(Bridge) Stargate - 2,500 Participants
(Lending) Exactly Finance - 2,500 Participants
(Derivatives) Lyra Finance - 2,500 Participants
(Governance) Agora - 5,000 Participants
(NFT/Social) Mirror - 10,000 Participants
(Decentralized Exchange) Velodrome - 10,000 Participants
Each quest will last approximately a week. If a protocol fails to attract its target participant count, it will be swapped out for a new contender in that category.
If you're an Optimism protocol looking to be part of this race, fill out this form, explaining why you'd be an excellent fit. Alternatively, if you're a non-Optimism protocol keen on running quests on RabbitHole, head over to our Quest Terminal.
Start your engines, participants, and welcome to the Weekly Optimism Race!
subscriber-edition://0xeaD311112b1057F4850d6B67603A6B40C6677198?tokenId=4&size=small
Join the conversation on the Weekly Optimism Race by joining our Discord here. Alternatively, start completing quests on RabbitHole and earn rewards.
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