
Beyond Hype: Understanding the Impact of Airdrops on NFT Marketplace Performance
IntroductionThe NFT marketplace is evolving. Over the past year, OpenSea has seen increasing pressure from new competitors eating away at its market share. LooksRare, X2Y2, Sudoswap, and Blur have decreased OpenSea's NFT Volume market share from 99% to 50-30% depending on the week.Market Share for NFT Marketplaces by WeekWhile OpenSea may have been one of the darling companies of the web3 era, there is one thing that it's lacking that all of its competitors have: a token. This left ...
Airdrop Design | Past, Present, & Future
When considering the future of airdrops, it's easy to feel optimistic about their potential for aligning users of crypto networks. It’s just as valid to express skepticism based on the current state of the instrument. While it's clear that more experimentation is necessary in order to properly harness their power, the required overhead and lack of tooling to execute airdrops are prohibitive. But what are they, anyway?What is an Airdrop?Simply put, airdrops distribute tokens to past,...

Introducing Quest Protocol Rewards
Deploy, refer, and complete quests for cryptoParticipation lies at the heart of the crypto ecosystem. It’s the collective effort of countless participants worldwide that ensures the functionality, security, and growth of decentralized protocols. But beyond it being a mechanism for sustaining networks, participation embodies the very ethos of crypto and why it exists - to increase economic opportunities for every individual. Earlier this year we launched Quest Protocol, making it easy for anyo...
The onchain distribution network of Boost Protocol. Target, acquire and engage users with token incentives to drive growth.

Beyond Hype: Understanding the Impact of Airdrops on NFT Marketplace Performance
IntroductionThe NFT marketplace is evolving. Over the past year, OpenSea has seen increasing pressure from new competitors eating away at its market share. LooksRare, X2Y2, Sudoswap, and Blur have decreased OpenSea's NFT Volume market share from 99% to 50-30% depending on the week.Market Share for NFT Marketplaces by WeekWhile OpenSea may have been one of the darling companies of the web3 era, there is one thing that it's lacking that all of its competitors have: a token. This left ...
Airdrop Design | Past, Present, & Future
When considering the future of airdrops, it's easy to feel optimistic about their potential for aligning users of crypto networks. It’s just as valid to express skepticism based on the current state of the instrument. While it's clear that more experimentation is necessary in order to properly harness their power, the required overhead and lack of tooling to execute airdrops are prohibitive. But what are they, anyway?What is an Airdrop?Simply put, airdrops distribute tokens to past,...

Introducing Quest Protocol Rewards
Deploy, refer, and complete quests for cryptoParticipation lies at the heart of the crypto ecosystem. It’s the collective effort of countless participants worldwide that ensures the functionality, security, and growth of decentralized protocols. But beyond it being a mechanism for sustaining networks, participation embodies the very ethos of crypto and why it exists - to increase economic opportunities for every individual. Earlier this year we launched Quest Protocol, making it easy for anyo...
The onchain distribution network of Boost Protocol. Target, acquire and engage users with token incentives to drive growth.

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The Weekly Hop is a newsletter written by Pathfinders. To learn more about Pathfinders and our role in the decentralization of RabbitHole, check out last week’s newsletter.
Pathfinders are the guiding lights through the nebulous crypto rabbit hole. Every week, we meet to discuss the web3 frontier, where it is today, and where it’s going. This week's musings: the Metaverse–what it is and where we are in it.
From Zoom chats, to the Minecraft world, to our Twitter feeds, the Metaverse is taking shape all around us. But there’s no finite beginning or end to this always-on digital space where people can congregate to socialize, work, learn, entertain, express themselves, and create. Instead, as put by Matthew Ball, the Metaverse is a “sort of successor state to the mobile internet” that will “slowly emerge over time as different products, services, and capabilities integrate and meld together.”
So, while the 12.3 million Fortnite players that tuned into Travis Scott’s virtual performance may have felt like they were experiencing the Metaverse, it’s clear that we’re decades away from the interconnected innovation needed to achieve an idealistic vision of this space. That which is defined by characteristics like “infinite persistency, ubiquitous synchrony, unlimited concurrency, [and] wide interoperability.”
Yes, we are years away from an “Open Metaverse” where you’ll be able to move through different “places” with relative ease, maintaining your purchased goods and avatars. But, the Metaverse isn’t a destination; it’s a journey. And using this lens, we can more aggressively challenge the decisions and design choices being made.
If Facebook wins with Oculus and other Facebook Reality Labs projects, for example, we could find ourselves in a Ready Player One “Closed Metaverse” controlled by one or a handful of companies. Think the centralized, propriety, and extractive systems of web2 that value shareholder supremacy over user centricity, but on steroids.
History doesn’t repeat itself, but it does rhyme, and to avoid the pitfalls of the transformation of web1 to web2 (i.e. techno-deterministic turned attention-sucking, data-collecting misinformation machinery), we must walk wide-eyed into the future. The work we do now to hard-code web3 principles of user centricity, decentralization, and sovereignty could make the difference between an open and closed Metaverse.
Basically, what I’m trying to say is: We shouldn’t wait and watch for this mysterious Metaverse future to unfold. It's here, and it’s up to us to positively define and create it.
This exploration of the Metaverse, web3, and open systems was written by @anay_sim.
In last week’s post, we wrote about “giving Pioneers a more open directive to explore web3,” and now it’s our time to run with that directive.
As RabbitHole moves closer and closer towards a DAO, the Pathfinder cohort will begin to take on more responsibility. In our eyes, one of the most important first steps towards this progressive decentralization is to form working groups that allow Pathfinders to align and execute on goals within a defined scope.
That’s why we added two new working groups and met for the first time last week:
Editorial Workstream: content production and publishing on Mirror and Twitter
Treasury Workstream: treasury management and bounty budgeting
In the weeks and months to come, expect more content on Mirror, memes on Twitter, and maybe a few surprises from Pathfinders–this is just the beginning.
Pioneers published five tutorials this week, producing crucial content for users exploring the Metaverse and the wider crypto landscape. Whether you’re questing on RabbitHole or just exploring crypto, Pathfinder guides help walk you through web3.
If you get value out of our guides, make sure to collect an edition of the NFT (that accompanies each one!). Not only do 100% of these funds go back to the author, but you’re also collecting a slice of RabbitHole’s history.
If you have any feedback or questions on any of the guides, feel free to DM the Pathfinders Twitter.
Pathfinder Update and compilation of this week’s Pathfinder Guides written by @JonahBaer.
We’ll be rounding off this and future Weekly Hop posts with rabbit pictures we find amusing. And what better rabbit to kick things off than Bugs Bunny rocking his stylish cowboy getup.

If you want to help bring RabbitHole’s vision to reality and be a part of the future DAO, please reach out to @chaserchapman and @flynnjamm.
See you next week for the Weekly Hop!
The Weekly Hop is a newsletter written by Pathfinders. To learn more about Pathfinders and our role in the decentralization of RabbitHole, check out last week’s newsletter.
Pathfinders are the guiding lights through the nebulous crypto rabbit hole. Every week, we meet to discuss the web3 frontier, where it is today, and where it’s going. This week's musings: the Metaverse–what it is and where we are in it.
From Zoom chats, to the Minecraft world, to our Twitter feeds, the Metaverse is taking shape all around us. But there’s no finite beginning or end to this always-on digital space where people can congregate to socialize, work, learn, entertain, express themselves, and create. Instead, as put by Matthew Ball, the Metaverse is a “sort of successor state to the mobile internet” that will “slowly emerge over time as different products, services, and capabilities integrate and meld together.”
So, while the 12.3 million Fortnite players that tuned into Travis Scott’s virtual performance may have felt like they were experiencing the Metaverse, it’s clear that we’re decades away from the interconnected innovation needed to achieve an idealistic vision of this space. That which is defined by characteristics like “infinite persistency, ubiquitous synchrony, unlimited concurrency, [and] wide interoperability.”
Yes, we are years away from an “Open Metaverse” where you’ll be able to move through different “places” with relative ease, maintaining your purchased goods and avatars. But, the Metaverse isn’t a destination; it’s a journey. And using this lens, we can more aggressively challenge the decisions and design choices being made.
If Facebook wins with Oculus and other Facebook Reality Labs projects, for example, we could find ourselves in a Ready Player One “Closed Metaverse” controlled by one or a handful of companies. Think the centralized, propriety, and extractive systems of web2 that value shareholder supremacy over user centricity, but on steroids.
History doesn’t repeat itself, but it does rhyme, and to avoid the pitfalls of the transformation of web1 to web2 (i.e. techno-deterministic turned attention-sucking, data-collecting misinformation machinery), we must walk wide-eyed into the future. The work we do now to hard-code web3 principles of user centricity, decentralization, and sovereignty could make the difference between an open and closed Metaverse.
Basically, what I’m trying to say is: We shouldn’t wait and watch for this mysterious Metaverse future to unfold. It's here, and it’s up to us to positively define and create it.
This exploration of the Metaverse, web3, and open systems was written by @anay_sim.
In last week’s post, we wrote about “giving Pioneers a more open directive to explore web3,” and now it’s our time to run with that directive.
As RabbitHole moves closer and closer towards a DAO, the Pathfinder cohort will begin to take on more responsibility. In our eyes, one of the most important first steps towards this progressive decentralization is to form working groups that allow Pathfinders to align and execute on goals within a defined scope.
That’s why we added two new working groups and met for the first time last week:
Editorial Workstream: content production and publishing on Mirror and Twitter
Treasury Workstream: treasury management and bounty budgeting
In the weeks and months to come, expect more content on Mirror, memes on Twitter, and maybe a few surprises from Pathfinders–this is just the beginning.
Pioneers published five tutorials this week, producing crucial content for users exploring the Metaverse and the wider crypto landscape. Whether you’re questing on RabbitHole or just exploring crypto, Pathfinder guides help walk you through web3.
If you get value out of our guides, make sure to collect an edition of the NFT (that accompanies each one!). Not only do 100% of these funds go back to the author, but you’re also collecting a slice of RabbitHole’s history.
If you have any feedback or questions on any of the guides, feel free to DM the Pathfinders Twitter.
Pathfinder Update and compilation of this week’s Pathfinder Guides written by @JonahBaer.
We’ll be rounding off this and future Weekly Hop posts with rabbit pictures we find amusing. And what better rabbit to kick things off than Bugs Bunny rocking his stylish cowboy getup.

If you want to help bring RabbitHole’s vision to reality and be a part of the future DAO, please reach out to @chaserchapman and @flynnjamm.
See you next week for the Weekly Hop!
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