
Beyond Hype: Understanding the Impact of Airdrops on NFT Marketplace Performance
IntroductionThe NFT marketplace is evolving. Over the past year, OpenSea has seen increasing pressure from new competitors eating away at its market share. LooksRare, X2Y2, Sudoswap, and Blur have decreased OpenSea's NFT Volume market share from 99% to 50-30% depending on the week.Market Share for NFT Marketplaces by WeekWhile OpenSea may have been one of the darling companies of the web3 era, there is one thing that it's lacking that all of its competitors have: a token. This left ...
Airdrop Design | Past, Present, & Future
When considering the future of airdrops, it's easy to feel optimistic about their potential for aligning users of crypto networks. It’s just as valid to express skepticism based on the current state of the instrument. While it's clear that more experimentation is necessary in order to properly harness their power, the required overhead and lack of tooling to execute airdrops are prohibitive. But what are they, anyway?What is an Airdrop?Simply put, airdrops distribute tokens to past,...

Introducing Quest Protocol Rewards
Deploy, refer, and complete quests for cryptoParticipation lies at the heart of the crypto ecosystem. It’s the collective effort of countless participants worldwide that ensures the functionality, security, and growth of decentralized protocols. But beyond it being a mechanism for sustaining networks, participation embodies the very ethos of crypto and why it exists - to increase economic opportunities for every individual. Earlier this year we launched Quest Protocol, making it easy for anyo...
The onchain distribution network of Boost Protocol. Target, acquire and engage users with token incentives to drive growth.

Beyond Hype: Understanding the Impact of Airdrops on NFT Marketplace Performance
IntroductionThe NFT marketplace is evolving. Over the past year, OpenSea has seen increasing pressure from new competitors eating away at its market share. LooksRare, X2Y2, Sudoswap, and Blur have decreased OpenSea's NFT Volume market share from 99% to 50-30% depending on the week.Market Share for NFT Marketplaces by WeekWhile OpenSea may have been one of the darling companies of the web3 era, there is one thing that it's lacking that all of its competitors have: a token. This left ...
Airdrop Design | Past, Present, & Future
When considering the future of airdrops, it's easy to feel optimistic about their potential for aligning users of crypto networks. It’s just as valid to express skepticism based on the current state of the instrument. While it's clear that more experimentation is necessary in order to properly harness their power, the required overhead and lack of tooling to execute airdrops are prohibitive. But what are they, anyway?What is an Airdrop?Simply put, airdrops distribute tokens to past,...

Introducing Quest Protocol Rewards
Deploy, refer, and complete quests for cryptoParticipation lies at the heart of the crypto ecosystem. It’s the collective effort of countless participants worldwide that ensures the functionality, security, and growth of decentralized protocols. But beyond it being a mechanism for sustaining networks, participation embodies the very ethos of crypto and why it exists - to increase economic opportunities for every individual. Earlier this year we launched Quest Protocol, making it easy for anyo...
The onchain distribution network of Boost Protocol. Target, acquire and engage users with token incentives to drive growth.

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The next wave of influential leaders in web3 are quickly coming to terms with being conscientious, considered, and effective decision makers. People who can both specialize in a target project and participate productively in a broad range of governance discussions.
The future of the decentralized web3 protocols you know and love will increasingly depend on this skillset. There is simply not enough interest in governance and voting from general community members to consistently achieve an effective quorum that captures the majority view.
At RabbitHole, we hold tokens with voting rights in several protocols and have a vested interest in their success. Contributors from our team participating in the stewardship of these protocols is what we call metagovernance — the process of a decision-making group in one DAO forming a conclusion and executing a vote in the governance of another.
We’ll be talking more about why we think this is important to us and its benefits to our community and partners in an upcoming post. But right now I want to focus on why it’s important to you, and your future in web3.
Reliable, knowledgeable governance contributors are a valuable asset to any decentralized community, and becoming one is an excellent way to grow your network, build out your web3 CV and potentially even earn some income. But let’s take it a couple of steps further. What if you could also effectively distill and represent a range of opinions to make a decision on behalf of many others? And what if you had the ability to do this in different protocols, ones where you don’t possess a deep working knowledge, by identifying tools and techniques that can be applied across almost any situation?
This is what differentiates the craft of metagovernance and those who can demonstrate it. The ability to hop seamlessly between protocols and decisions, adding value wherever you go, provides exponential growth in the scope of your potential web3 influence and involvement.
Our RabbitHole Metagovernance Pod is experiencing this journey and the challenges of attaining proficiency as a leader within and across protocols. It’s not easy. There is significant variation in the quality, clarity, timeliness, level of risk and degree of community alignment in the proposals we encounter. Assuming we can navigate those complexities, the logistics of on-chain voting, multi-sig wallets and an evolving understanding of best practices in metagovernance workflow present further challenges.
Despite this (and in some ways, because of it), we are seeing exciting web3 leaders emerging and gaining recognition as a new generation of critical decision makers. Will you be next? The launch of v1 of our Metagovernance Pod is imminent. Maybe it’s time to find out.

The next wave of influential leaders in web3 are quickly coming to terms with being conscientious, considered, and effective decision makers. People who can both specialize in a target project and participate productively in a broad range of governance discussions.
The future of the decentralized web3 protocols you know and love will increasingly depend on this skillset. There is simply not enough interest in governance and voting from general community members to consistently achieve an effective quorum that captures the majority view.
At RabbitHole, we hold tokens with voting rights in several protocols and have a vested interest in their success. Contributors from our team participating in the stewardship of these protocols is what we call metagovernance — the process of a decision-making group in one DAO forming a conclusion and executing a vote in the governance of another.
We’ll be talking more about why we think this is important to us and its benefits to our community and partners in an upcoming post. But right now I want to focus on why it’s important to you, and your future in web3.
Reliable, knowledgeable governance contributors are a valuable asset to any decentralized community, and becoming one is an excellent way to grow your network, build out your web3 CV and potentially even earn some income. But let’s take it a couple of steps further. What if you could also effectively distill and represent a range of opinions to make a decision on behalf of many others? And what if you had the ability to do this in different protocols, ones where you don’t possess a deep working knowledge, by identifying tools and techniques that can be applied across almost any situation?
This is what differentiates the craft of metagovernance and those who can demonstrate it. The ability to hop seamlessly between protocols and decisions, adding value wherever you go, provides exponential growth in the scope of your potential web3 influence and involvement.
Our RabbitHole Metagovernance Pod is experiencing this journey and the challenges of attaining proficiency as a leader within and across protocols. It’s not easy. There is significant variation in the quality, clarity, timeliness, level of risk and degree of community alignment in the proposals we encounter. Assuming we can navigate those complexities, the logistics of on-chain voting, multi-sig wallets and an evolving understanding of best practices in metagovernance workflow present further challenges.
Despite this (and in some ways, because of it), we are seeing exciting web3 leaders emerging and gaining recognition as a new generation of critical decision makers. Will you be next? The launch of v1 of our Metagovernance Pod is imminent. Maybe it’s time to find out.
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