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Today was hotter than I thought. but event place was nice and cool, and networking/communication mood was little bit solid.
Our Yooldo Team has already made very good marketing performances, so I can found a connections between our team's marketing system and a various points in speech.
@Simonpounders in X introduce about practical guid for various fields. For example, Social media, Press relations, SEO, Tailoring GTM, etc. All of context is consider about how to get more marketing performance in South Korea. Also, I felt a lot of marketing project using AI even more than I think. so I'm very impressive in AI industry also.
This article is a summary of my own thoughts based on what I heard at the event. So I intend to briefly describe my thoughts on the three main sections.
Engagement Farming
In the field of development, extensive networking and connections with proven individuals play a critical role. During Korea Blockchain Week (KBW), I had the opportunity to meet several developers.
My colleagues and I attended more than 10 side events, where we encountered a few developers worth staying in touch with. We immediately initiated active communication through social media and messaging apps like Telegram, and we gradually provided valuable insights during our conversations.
In technical communication, ice-breaking and being responsive in discussions were always key. We found that these elements helped make conversations flow more smoothly, allowing us to think more creatively
Press Relations
We rarely have direct interactions with the press (Cuz, I'm developer). However, our team has achieved remarkable success, winning three times and placing second once in four hackathons over the past two years. During this time, we happened to secure an interview opportunity through BlockMedia, a Web3-focused media platform. In my opinion, this press exposure was a key factor that snowballed into our company receiving a significant investment from Consensys.
Occasionally, there is a noticeable trend where companies try to use the media as a tool for marketing or business development purposes. While this approach may seem ideal to some, I believe that it's better to first gain attention through performance. This way, instead of using the media as a tool, we can aim for a win-win relationship where our achievements are genuinely recognized as news.
Tailoring GTM
In the speech, platforms like Naver Blog, DC Inside (like Korean version Reddit), and KakaoTalk were highly regarded, but I didn’t quite share that view. While these communities are indeed massive, they aren’t primarily focused on Web3 topics. I believe that the Web3 community in Korea is still not fully mature and can sometimes be quite biased.
Therefore, in targeting the Korean market, more attention should be given to 'mass adoption.' It’s often easier to present something to those who don’t already have a biased perspective than to try and change the minds of those who do. This should remain a consistent strategy, regardless of the development field. Once a product is built, telling a story through its UI/UX, or even explaining the broader Web3 industry, can be quite challenging. Rather than addressing those with preconceived notions about the space, why not adopt a strategy that first reaches out to those with more general experiences?
Today was hotter than I thought. but event place was nice and cool, and networking/communication mood was little bit solid.
Our Yooldo Team has already made very good marketing performances, so I can found a connections between our team's marketing system and a various points in speech.
@Simonpounders in X introduce about practical guid for various fields. For example, Social media, Press relations, SEO, Tailoring GTM, etc. All of context is consider about how to get more marketing performance in South Korea. Also, I felt a lot of marketing project using AI even more than I think. so I'm very impressive in AI industry also.
This article is a summary of my own thoughts based on what I heard at the event. So I intend to briefly describe my thoughts on the three main sections.
Engagement Farming
In the field of development, extensive networking and connections with proven individuals play a critical role. During Korea Blockchain Week (KBW), I had the opportunity to meet several developers.
My colleagues and I attended more than 10 side events, where we encountered a few developers worth staying in touch with. We immediately initiated active communication through social media and messaging apps like Telegram, and we gradually provided valuable insights during our conversations.
In technical communication, ice-breaking and being responsive in discussions were always key. We found that these elements helped make conversations flow more smoothly, allowing us to think more creatively
Press Relations
We rarely have direct interactions with the press (Cuz, I'm developer). However, our team has achieved remarkable success, winning three times and placing second once in four hackathons over the past two years. During this time, we happened to secure an interview opportunity through BlockMedia, a Web3-focused media platform. In my opinion, this press exposure was a key factor that snowballed into our company receiving a significant investment from Consensys.
Occasionally, there is a noticeable trend where companies try to use the media as a tool for marketing or business development purposes. While this approach may seem ideal to some, I believe that it's better to first gain attention through performance. This way, instead of using the media as a tool, we can aim for a win-win relationship where our achievements are genuinely recognized as news.
Tailoring GTM
In the speech, platforms like Naver Blog, DC Inside (like Korean version Reddit), and KakaoTalk were highly regarded, but I didn’t quite share that view. While these communities are indeed massive, they aren’t primarily focused on Web3 topics. I believe that the Web3 community in Korea is still not fully mature and can sometimes be quite biased.
Therefore, in targeting the Korean market, more attention should be given to 'mass adoption.' It’s often easier to present something to those who don’t already have a biased perspective than to try and change the minds of those who do. This should remain a consistent strategy, regardless of the development field. Once a product is built, telling a story through its UI/UX, or even explaining the broader Web3 industry, can be quite challenging. Rather than addressing those with preconceived notions about the space, why not adopt a strategy that first reaches out to those with more general experiences?
The speech also touched on support for Korean developers, which resonated with me. I believe it’s crucial for frameworks and libraries to provide development documentation in Korean, and for universities to form Web3 partnerships. The convenience that builders experience from having documentation in their native language will undoubtedly lower the barrier to entry for adopting new technologies. Partnerships with universities present an excellent opportunity to nurture and discover potential Web3 builders. Many talented students in universities still don’t fully understand blockchain technology, aside from a few exceptions.
The speech also touched on support for Korean developers, which resonated with me. I believe it’s crucial for frameworks and libraries to provide development documentation in Korean, and for universities to form Web3 partnerships. The convenience that builders experience from having documentation in their native language will undoubtedly lower the barrier to entry for adopting new technologies. Partnerships with universities present an excellent opportunity to nurture and discover potential Web3 builders. Many talented students in universities still don’t fully understand blockchain technology, aside from a few exceptions.
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